Mecklermedia to publish Web week Australia.

WESTPORT, Conn.--(BUSINESS WIRE)--July 18, 1996--Alan M. Meckler, Chairman and CEO of Mecklermedia Corporation (NASDAQ: MECK), today announced that Mecklermedia has entered into an agreement with KNS, an Australian business events organizer and Mecklermedia's trade show partner in Australia, to jointly publish Web Week, Mecklermedia's "Newspaper of Web Technology and Business Strategy," a controlled circulation biweekly founded in 1995. The two companies will jointly publish the Australian edition of Web Week in August.

"Just as Internet World Australia has become the dominant Internet business-to-business trade show in Australia, we believe that Web Week has the same potential on the print side," stated Meckler. "Web Week has become the number one business-to-business newspaper for the Internet community in the United States and it can fill the same role in Australia. We have licensed versions of Web Week in Singapore and Brazil, but this will be the first version that we have actually invested in," added Meckler.

Web Week's Australian launch will coincide with the second annual Internet World Australia trade show event to be held August 20 - 22, 1996 at the Darling Harbor Convention Centre in Sydney. Web Week Australia, which will follow a controlled circulation model, will initially be published as a monthly, and as the market develops, its frequency will increase.

The newspaper's first issues will borrow 60% of its editorial from the American edition, and future editions will be largely written and produced by Australian journalists.

Web Week, the "Newspaper of Web Technology and Business Strategy", released its first issue in April 1995 as a monthly, and increased its frequency in April 1996 to biweekly. As an indispensable resource for covering the latest innovations for the Internet as well as Web technology for the Intranet, Web Week reaches a U.S. audience of over 80,000 qualified Web professionals with news, product analysis, and information. The Web Week Web site is located at http://www.webweek.com, offering "InfoCache" a highly organized database archive that provides an online directory of previously published Web Week articles, organized by subject and ranked according to timeliness.

Mecklermedia Corporation, based in Westport, Connecticut, is the leading provider of Internet information through its publications Internet World, Web Week, Web Developer, its Internet World Trade Shows, Web Developer and Web Interactive Conferences, and iWORLD, its electronic daily newspaper, located at http://www.iworld.com. Mecklermedia's global presence includes Internet World trade shows and licensed magazines throughout Europe, South America, Asia, and Australia.

Kirby Network Services, Sydney, is the co-producer of Internet World Australia, the leading Pacific regional trade show, promoter of Web Interactive conferences, and developer of leading business seminars, offering links to Mecklermedia's electronic daily newspaper, iWORLD, from http://www.kirby.com.au/.

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