Mecklermedia and Intuitive Systems redefine online shopping.WASHINGTON--(BUSINESS WIRE)--Dec. 7, 1994--Mecklermedia (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :MECK MECK Meck Island ) and Intuitive Systems Intuitive™ system Cybersurgery A proprietary minimally invasive surgical system which provides 3D visualization and translates the surgeon's hand movements into precise microsurgical movements via 8 mm ports. Cf Cybersurgery. redefine what it means to shop online by creating an alliance to bring the Internet Mall(TM) to the World Wide Web community through Mecklermedia's MecklerWeb. "The missing ingredient in online shopping is fun; the chance to browse and find things to buy that you didn't even realize you needed," observed Dave Taylor, president of Intuitive Systems. "Linking up with publishing experts Mecklermedia, we bring the online community the ability to shop the world's largest shopping mall -- without getting sore feet!" Using Mosaic or a World Wide Web browser The program that serves as your front end to the Web on the Internet. In order to view a site, you type its address (URL) into the browser's Location field; for example, www.computerlanguage.com, and the home page of that site is downloaded to you. , customers can "virtually stroll" through the mall. Instead of the previous text-only Internet Mall, customers can now click on graphics, such as a "shoe store," and obtain a listing of all the department stores This is a list of department stores. In the case of department store groups the location of the flagship store is given. This list does not include large specialist stores, which sometimes resemble department stores. , specialty shops and boutiques that carry shoes. Customers click a button and are "hot linked" directly to that store and in many cases can see the shoes. Taylor estimates that by this time next year more than 5 million people will be able to use the World Wide Web, to visit and shop in the Internet Mall. "The Intuitive Systems-Mecklermedia alliance delivers a rich array of product and service choices to Internet users Internet user n → internauta m/f Internet user Internet n → internaute m/f in a very dynamic interactive environment," said Paul Bonington, publisher of MecklerWeb. "It's free to users, and `shopkeepers' receive a free basic listing." For an additional fee "shopkeepers" have the option to enhance their electronic listings for greater impact and visibility. The busiest spot for shopping on the information superhighway, the Internet Mall currently features more than 800 stores (double the size of the Mall of America Mall of America (also MOA, MoA, or the Megamall) is a shopping mall located in the Twin Cities suburb of Bloomington, Minnesota. It is just southeast of the junction of Interstate 494 and Minnesota State Highway 77, and is across the interstate from the ). The stores offer everything from auto insurance and travel services to condoms and custom T-shirt printing, from gourmet popcorn and coffee to personal security and Innuit art. Previously available only through Gopher, FTP FTP in full file transfer protocol Internet protocol that allows a computer to send files to or receive files from another computer. Like many Internet resources, FTP works by means of a client-server architecture; the user runs client software to connect to , Usenet, and electronic mail, the Internet Mall receives more than 100,000 visitors each month. Companies listing in the mall are reporting hundreds of customer queries daily, and tens-of-thousands, or more, in annual online sales. To visit the Internet Mall on MecklerWeb, connect to URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. : http://www.mecklerweb.com/imall In addition to joint work on a World Wide Web version of the Internet Mall, Mecklermedia and Intuitive Systems are also planning three print editions of the Mall to be distributed during 1995 in Internet World magazine, and a book to be published later in 1995. Intuitive Systems specializes in both helping companies find their experience on the Internet profitable and user-centered interface design. President Dave Taylor is a well-known industry expert on online marketing and business, co-author of the best-selling best·sell·er also best seller n. A product, such as a book, that is among those sold in the largest numbers. best "Internet Business Guide" (SAMS SAMS Scottish Association for Marine Science SAMS Space Acceleration Measurement System SAMS South American Missionary Society (of the Episcopal Church, Inc) SAMS School of Advanced Military Studies (US Army) , 1994) and author of hundreds of technical articles on a wide range of computer-related subjects. Mecklermedia, based in Westport, Conn., is a leading provider of information on cutting-edge technologies and produces magazines, newsletters, database directories, trade shows and professional books on virtual reality, electronic books and the Internet. Among its many publications is "Internet World" magazine, the only magazine offering complete coverage of the Internet. -0- NOTE TO EDITORS: "Internet Mall" is a trademark of Intuitive Systems. CONTACT: Edelman Worldwide
Debbie Young, 415/968-4033
E-mail: dyoung@edelman.com
or
Mecklermedia
Paul Bonington, 203/226-6967
E-mail: bonington@mecklermedia.com
or
Intuitive Systems
Dave Taylor, 317/497-2400
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