MechWarrior: Dark Age Marketing Campaign Nominated For T.O.T.Y. Award.Business Editors SEATTLE--(BUSINESS WIRE)--Dec. 3, 2002 MechWarrior(R): Dark Age, the premier science fiction collectable miniatures game from WizKids LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control , has been nominated nom·i·nate tr.v. nom·i·nat·ed, nom·i·nat·ing, nom·i·nates 1. To propose by name as a candidate, especially for election. 2. To designate or appoint to an office, responsibility, or honor. for a T.O.T.Y. (Toy of the Year) Marketing Campaign of the Year Award by the nationally recognized Toy Industry Association The Toy Industry Association, Inc. (TIA) is the not-for-profit trade association for producers and importers of toys and youth entertainment products sold in North America, representing over 500 companies who account for approximately 85% of domestic toy sales. (T.I.A.). MechWarrior: Dark Age was nominated because of WizKids' unique and innovative marketing program designed to promote product longevity longevity (lŏnjĕv`ĭtē), term denoting the length or duration of the life of an animal or plant, often used to indicate an unusually long life. , brand awareness and in-store retail sales through its 5,000 volunteers, participating retailers, website and other activities. The awards will be distributed at New York's annual Toy Fair Trade Show in February 2003. For more information on the T.O.T.Y. awards, visit www.totyawards.org. "We feel tremendously honored to be nominated for this award," said WizKids Executive Vice President Martin Stever. "The other Marketing Campaign of the Year Award nominees are all top-notch, major game manufacturers such as Mattel, Disney and Hasbro. We are honored to be counted among their number. This nomination truly represents the work of hundreds of individuals who contribute to the promotion of MechWarrior. Our efforts range from classic and Web-based marketing and advertising efforts to the incredible Approved Play program developed by our Community Development department and the amazing a·maze v. a·mazed, a·maz·ing, a·maz·es v.tr. 1. To affect with great wonder; astonish. See Synonyms at surprise. 2. Obsolete To bewilder; perplex. v.intr. cooperation of thousands of retail and volunteer partners." MechWarrior: Dark Age sold more than four million figures within the first three months of release, and over 4,500 MechWarrior gaming events take place at participating retail locations every month. The first MechWarrior expansion, Fire for Effect, will release in February 2003. Founded by Jordan Weisman Jordan Weisman is an American game designer and serial entrepreneur who has founded three major game design companies, each in a different game genre and segment of the industry. Biography Weisman graduated from Francis W. Parker High School, in Chicago, Illinois. , WizKids is a Seattle-based game developer and publisher dedicated to creating a new genre of fantasy games that is more accessible, deeper and more sophisticated than traditional fantasy adventure genres. The award-winning Mage Knight Mage Knight is a miniatures wargame using collectible figures, created by WizKids, Inc. A synthesis of classic miniatures games (of which Warhammer Fantasy Battles is possibly the best-known example) and of collectible card games (which began with the introduction of in 1993), game has been translated into seven languages and has sold tens of millions of figures worldwide. For additional company information, visit www.wizkidsgames.com. |
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