Measurement on the line: strategies to refocus your program.

Measurement. It' a critical component in communication, yet it can be so difficult to accomplish effectively. Are we reaching the right people? Saying the right things? How do we know? And what's it all going to cost? In this special section, CW takes a look at some of the key issues driving communication program measurement in organizations today.

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Publication:	Communication World
Article Type:	Cover Story
Date:	Jan 1, 2006
Words:	58
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