McMurry buys three titles from Mosaic Media.The highly diversified marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales and publishing company McMurry increased its penetration of the newsletter field recently by acquiring three of Mosaic Media's 16 newsletters: * The Office Professional (12X, $87/year), * Marketing Smarter with Google (24X, $297/year), and * Managing People at Work (12X, $117/year). McMurry, a custom publisher by birth, entered the newsletter field in 1999 with the launch of the monthly Publications Management for corporate publications managers. In 2000 it acquired the 1991-founded Copy Editor newsletter. "Our base of loyal customers now is nearing 10,000 members of corporate America," said Chris McMurry, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "In addition to being a profitable stand-alone business, our expansion into newsletters is about extending our brand among an audience key to our core competencies and creating a red carpet for introducing our growing array of marketing services." McMurry's other pubs and services The Phoenix-based McMurry also provides advertising, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , custom publishing, internet marketing See Internet advertising. , media buying, database management, research and production management marketing services. Among its custom publishing clients are Amtrak Amtrak, the National Railroad Passenger Corp., authorized to operate virtually all intercity passenger railroad routes in the United States. Amtrak was created by Congress in 1970 in response to more than two decades of continuous operating deficits by privately run (All Aboard! magazine), GlaxoSmithKline, The Ritz-Carlton Hotel Company
The Ritz-Carlton Hotel Company is the parent company to the luxury hotel chain, Ritz-Carlton Hotels. , 24 Hour Fitness, and STMicroelectronics. Its ancillary services include a nine-city tour of learning workshops for corporate professionals; a popular job board; The Magnum Opus Awards, which is the only awards program dedicated to honoring custom publishing excellence; and a research group that is a leading source of data for the custom publishing industry. Five-year McMurry veteran Scott Accatino has been promoted to general manager of the newsletters group, which now employs five full-time staff and five contract editors throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Mosaic Media Illinois-based Mosaic Media Inc.'s publisher, Lee McFadden, said, "I can't imagine a brighter future for these newsletters than in the hands of McMurry." Mosaic was represented by Terry Gambill & Associates of Madison, Ohio Madison is a village in Lake County, Ohio, in the United States. As of the 2000 census, the village population was 2,921. Geography Madison is located at (41.771743, -81.052989)GR1. , in the transaction, the terms of which were not disclosed. Asked who initiated the transaction and if it was part of a bigger plan, McFadden told NL/NL, "We initated the sale as part of our strategy to move away from soft topics aimed at broad, horizontal markets, and into more vertically focused how-to topics. "We are researching several new ideas "New Ideas" is the debut single by Scottish New Wave/Indie Rock act The Dykeenies. It was first released as a Double A-side with "Will It Happen Tonight?" on July 17, 2006. The band also recorded a video for the track. at the moment, but won't be ready to make any announcements until early next year," McFadden said. Mosaic's "vertically focused how-to topics" consist of its One-On-One Computer Training Division, which includes a dozen newsletters devoted to specific computer programs--such as Working Smarter with Word-Perfect and Working Smarter with Microsoft Excel. McMurry, 1010 East Missouri Ave., Phoenix, AZ, 85014, 602-395-5850, fax 602-395-5853, www.mcmurry.com |
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