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McGrath to head ISL.

International Sports, Culture and Leisure (ISL) Marketing has restructured its organization. Brian McGrath has been appointed as its president and CEO. McGrath was president of Coca Cola's international entertainment business and held senior management positions with Columbia Pictures.

Jean-Marie Weber, who, as a delegate of the ISL board of directors, served as interim CEO during the now completed transitional phase, has been appointed vice chairman of the board.

In its core project, Olympics, ISL acts as an agent for the international marketing rights of the Olympic Games in Albertville and Barcelona. In football, ISL holds the rights for the Football World Cup (1994) and the World Cup (1998), and the European Football Championships for 1992 and 1996. Further major events are the Track and Field World Championships in 1993 and 1995.

Headquartered in Lucerne, Switzerland, ISL subsidiaries are in London, New York, Spain and Tokyo. McGrath is now in the process of moving to Lucerne, while also maintaining a residence in Los Angeles.
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Title Annotation:The World; Brian McGrath, International Sports and Leisure Marketing
Publication:Video Age International
Date:Oct 1, 1991
Words:163
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