McGrath/Power Public Relations & Communications Announces Executive Appointments to Support Ongoing Growth Objectives.

Business Editors/Public Relations & High-Tech Writers

SANTA CLARA, Calif.--(BUSINESS WIRE)--Nov. 6, 2001

Internal Promotions and Key New Hires Solidify McGrath/Power's

Growing Footprint in High-Tech Public Relations 

As part of a continuing effort to enhance its expertise as knowledgeable client advocates, McGrath/Power Public Relations & Communications (MP) today announced a series of executive appointments to complement agency co-founder and newly appointed Chief Executive Officer Jonathan Bloom. Among the new appointments is Judie Hayes, executive vice president, who shares overall management responsibilities with Bloom and directs the agency's recently launched marcom practice. Additionally, Michael Krems joins MP as vice president of Media/Analyst Relations and Andrea Graziani joins the MP management team as creative director. Rounding out the newly expanded team is Roger Fortier, a five-year veteran of MP.

"For nearly 20 years, we have been one of Silicon Valley's foremost public relations agencies and a significant propellant to our success is providing a forum for talented individuals who can continue to take the agency to new heights," said Bloom. "Judie's skill set in the telecommunications, data communications and the Internet arenas is unparalleled, and Michael brings a wealth of experience in building and sustaining world class brands. With Andrea also joining the team, MP is well positioned to capitalize on emerging business opportunities."

Hayes to Expand Full-Service Operations through Marcom Practice

Group

Prior to joining MP, Hayes served as vice president of corporate communications for Critical Path and, previously, vice president of corporate marketing and communications for Frontier GlobalCenter and senior director of corporate communications for NETCOM On-line Communication Services Inc. Overall, Hayes brings more than 20 years of successful management and communications expertise to MP.

Under Hayes' direction, MP's marcom practice intends to capitalize on the momentum generated by MP's media-relations-driven public relations programs by providing value-added services such as high-impact collateral materials, web site development, trade show collaboration, direct marketing efforts, electronic marketing, print production and branding/corporate identity development.

"McGrath/Power is one of the fastest growing agencies in Silicon Valley and I'm excited to join a team that has the reputation of delivering strategic programs that capture mindshare and build market share," said Hayes.

Krems to Focus on Providing Sustained Value for Clients

Krems joins MP with a wealth of experience in creating highly visible branding campaigns for information technology and e-commerce companies. Prior to MP, Krems served as vice president/management team member with The Benjamin Group/BSMG Worldwide, senior director of corporate communications for Commtouch Software Inc., director/ management team member at Wilson McHenry Company Public Relations and vice president/co-managing director for GCI Group.

"My marketing experience and strong background in journalism provides another value-added service for clients, as the ability to think like a reporter often can result in more immediately effective client campaigns," said Krems.

Graziani Enhances Client-Focused Marketing and Multimedia Efforts

Graziani brings more than 10 years of focused experience to MP. She specializes in high-end graphic design and communications for the Internet/high-tech business industry, as well as the consumer industry.

Prior to joining MP, Graziani held the position as director of creative services for Critical Path, creative services manager at Frontier GlobalCenter and senior designer at Bank One.

About McGrath/Power Public Relations

A leader in public relations since 1983, McGrath/Power is one of the fastest-growing public relations agencies in Silicon Valley, according to both The San Jose Business Journal and PR Week. Since its roots as a boutique-style agency working with clients such as Reebok, The Body Shop and Family Circle magazine, McGrath/Power has leveraged its strong media heritage and consumer background to develop full-service public relations programs for a variety of high-tech clients, including Critical Path, Wyse Technology and Symmetricom. McGrath/Power's forte is in enabling companies to "consumerize" their technology and easily communicate complex issues to diverse audiences. As a result of its performance and profile within the community, McGrath/Power is the only Silicon Valley-based agency to be a partner in The WORLDCOM Group. If you need further information please visit www.mcgrathpower.com.