McEwan's is a few shillings short of the full 80/-.
THE strength of a favourite heavy beer is being reduced - but most publicans and drinkers know nothing about it.
Scottish Brewers This is a list of member brewers of the Brewers Association. Numbered
The trade only discovered about the planned change One of the foundational definitions in the field of organizational development (aka OD) is planned change:
“Organization Development is an effort planned, organization-wide, and managed from the top, to increase organization effectiveness and health through planned when a batch of the new lower strength beer was sent out by mistake.
Yesterday, letters advising hotels and pubs of the change had still not been posted.
The trade suspects the brewers wanted to introduce their new heavy with as little publicity as possible. The present McEwan's 80/- beer fonts advertise that it's 4.5 per cent alcohol by volume but new fonts carry no indication of the strength.
Yesterday, a spokesman for CAMRA, the Campaign for Real Ale “CAMRA” redirects here. For the Canberra-based musical association, see Canberra Academy of Music and Related Arts.
The Campaign for Real Ale (CAMRA) is an independent, voluntary, consumer organisation based in St Albans, England, whose main aim is promoting , said: "Clearly it will change the taste of the beer, there is no doubt about that.
"Scottish Brewers will pay a lower level of excise A tax imposed on the performance of an act, the engaging in an occupation, or the enjoyment of a privilege. A tax on the manufacture, sale, or use of goods or on the carrying on of an occupation or activity, or a tax on the transfer of property. duty on the beer, but the question is whether any of the cost savings will be passed on. The company will tell you the change is down to market research but I find it difficult to believe that people want weaker beer.
"You usually find consumer research is confined con·fine
v. con·fined, con·fin·ing, con·fines
1. To keep within bounds; restrict: Please confine your remarks to the issues at hand. See Synonyms at limit. to their own tied houses In the UK a tied house is a public house that is required to buy at least some of its beer from a particular brewery, unlike free houses, which are able to choose the beers they stock freely. ."
Scottish License Trade Association spokesman Paul Waterson said: "If profitability of a product drops, then they will withdraw it right away.
"And the last person to know about these things are their customers, we have to pass the word on to their customers."
He said that Scottish Courage now had to take more account of the beers that do well in English markets and this was now affecting what Scotland gets to drink.
He added: "This is not good in terms of customer choice and value."
Jim Brownlee, president of the Dundee License Trade Association, said: "There are pubs in this town where 80/- is a public institution. We are going to be facing some angry customers."
But a spokeswoman for Scottish Brewers insisted the change was taking place as a result of consumer preference testing in Dundee and Edinburgh.
She said the price of a pint pint: see English units of measurement. of 80/- should come down but was unable to say, because of "trade confidentiality", by how much.
She added: "Our salesman have been notifying no·ti·fy
tr.v. no·ti·fied, no·ti·fy·ing, no·ti·fies
1. To give notice to; inform: notified the citizens of the curfew by posting signs.
2. licensees since March 20 and we had letters ready to go out.
"They weren't posted because of the Budget and the possibility that there would be an alteration in beer prices.
"These letters would have gone out in time but a delivery was sent out three days early from one of our depots."
She added that the trials of the lower strength beer had involved customers in five different pubs.