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McDonalds.

McDONALD'S: In a May 2003 press release, Hain Celestial Group The Hain Celestial Group is a food company whose main focus is natural and organic foods and personal care products. Their products range from herbal teas, offered through their Celestial Seasonings brand to organic free range chickens from the FreeBird brand.  announced that it had created a new McVeggie Burger[R] for 600 McDonald's restaurants in southern California. Yves Veggie Cuisine, a Hain brand that "already produces many great meat alternatives, manufactures the soy-based patty exclusively for McDonald's. In October 2003, McDonald's confirmed that the Yves' McVeggie Burger[R] is on the menu at its Canadian franchises, that the company is currently testing the burger in southern California, and that they plan to introduce the burger in select locations in Houston and Oregon. In New York, certain restaurants offer the McVeggie Burger[R]; however, this burger was a creation of an owner/operator in the area and is manufactured by ConAgra. McDonald's said an ingredient list for this burger was not available at press time.

The Yves patty's ingredients are: water, soy protein product, partially hydrogenated soybean oil, vital wheat gluten, modified cellulose, spices, salt, evaporated cane juice powder, hydrolyzed corn and soy protein, natural flavor (vegetable source), yeast extract, caramel color, vitamin [B.sub.1] (thiamine hydrochloride), vitamin [B.sub.2] (riboflavin riboflavin: see coenzyme; vitamin.
riboflavin
 or vitamin B2

Yellow, water-soluble organic compound, abundant in whey and egg white. It has a complex structure incorporating three rings.
), vitamin [B.sub.3] (niacinamide), vitamin [B.sub.6] (pyridoxine pyridoxine: see coenzyme; vitamin.  hydrochloride), vitamin [B.sub.12] (cyanocobalamin cyanocobalamin: see coenzyme; vitamin. ), pantothenic acid (calcium pantothenate pantothenate /pan·to·then·ate/ (pan?to-then´at) any salt of pantothenic acid; calcium p. is used as a dietary source of pantothenic acid.

pan·to·then·ate
n.
), reduced iron, and zinc (zinc oxide).

In the U.S., this burger comes on a whole wheat bun made from the following ingredients: whole wheat flour Noun 1. whole wheat flour - flour made by grinding the entire wheat berry including the bran; (`whole meal flour' is British usage)
graham flour, whole meal flour, graham

wheat flour - flour prepared from wheat

Britain, Great Britain, U.K.
, water, cracked wheat, high fructose fructose (frŭk`tōs), levulose (lĕv`yəlōs'), or fruit sugar, simple sugar found in honey and in the fruit and other parts of plants.  corn syrup, vegetable oil (partially hydrogenated soybean oil), gluten, yeast, salt, calcium sulfate, DATEM DATEM Diacetyl Tartrate Ester of Monoglyceride (bread dough conditioner)  (diacetyl tartaric acid ester of mono-diglycerides), distilled monoglycerides, calcium propionate (preservative), azodicarbonamide, and fungal enzymes. In the United States, the burger also comes with a tomato slice, lettuce, chopped onions, barbeque sauce, and pickles. There may be slight variations in the burger's ingredients and toppings at Canadian franchises.

The McVeggie Burgers[R] are cooked on the same surfaces as the meat products and cannot be microwaved. The following disclaimers are found on the McDonald's website: While the ingredient information is based on standard product formulations, variations may occur depending on the local supplier, the region of the country and the season of the year. Further, product formulations change periodically ... No products are certified as vegetarian; all products may contain trace amounts of ingredients derived from animals. Customer service wrote that these disclaimers also apply to the McVeggie Burger[R] and the whole wheat bun.
COPYRIGHT 2004 Vegetarian Resource Group
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Fast Food Update
Publication:Vegetarian Journal
Geographic Code:1USA
Date:Jan 1, 2004
Words:391
Previous Article:Vegan drag racer Angela Proudfoot continues on a winning streak.
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