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McDonald's McRib Sandwich Is Back.

LOS ANGELES -- Did you miss me? McRib enthusiasts will soon find what they've been "missing" at local Southern California McDonald's restaurants with the return of the McRib Sandwich. The new sandwich will be available on the New Tastes Menu for a limited time at participating McDonald's restaurants beginning April 26th.

Featuring tender pork, hickory barbecue sauce, onions and pickles on a bakery roll, the McRib Sandwich is sure to entice a new generation of customers with its unique taste. The sandwich will be available for a recommended a la carte price of $1.79, or as part of an Extra Value Meal including medium french fries and a medium drink for $3.49. Prices may vary.

"Since its introduction in 1982, the McRib Sandwich has been one of our customers' biggest cravings," said Neal Ruby, president, McDonald's Operators' Association of Southern California (MOASC). "With the return of the McRib Sandwich at Southern California McDonald's restaurants, we're certain that customers of all ages will savor this delicious 'return."

The MOASC is comprised of nearly 600 franchised and company-owned McDonald's restaurants in the counties of Los Angeles, Orange, Riverside, San Bernardino and Ventura.

For further information, please contact: Pamela Madrid or Monica Evans of Porter Novelli, +1-310-444-7000, for McDonald's Operators' Association of Southern California.

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Contact: Pamela Madrid or Monica Evans of Porter Novelli, +1-310-444-7000, for McDonald's Operators' Association of Southern California
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Publication:PR Newswire
Date:Apr 25, 2002
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