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McDONALD'S LAUNCHES MIDDLE EAST EXPANSION; FIRST RESTAURANT OPENS IN TEL AVIV

 OAK BROOK, Ill., Oct. 13 /PRNewswire/ -- McDonald's Corporation (NYSE: MCD) will open its first restaurant in Israel tomorrow, Thursday, Oct. 14, initiating a long-term and extensive commitment by the company to the Middle East.
 The newest McDonald's restaurant is located in Tel Aviv and is owned and operated by Israeli businessman Omri Padan. With the opening in Israel, McDonald's now operates restaurants in 68 countries on six continents.
 "Opening in Israel and throughout the Middle East gives McDonald's great pride and a sense of tremendous optimism about the future," said Jim Cantalupo, president and CEO of McDonald's International.
 Cantalupo emphasized that the Tel Aviv opening is just the first step in McDonald's broad Middle East plans. He said the company will open a restaurant in Saudi Arabia next month and has plans for restaurants in Oman, Bahrain, Kuwait and Egypt. McDonald's launched its first restaurant in an Arab country last year, opening in the north African nation of Morocco.
 Regional development, like that now underway in the Middle East, has become a key component of McDonald's success in many areas of the world. By developing its business on a regional basis, the company is able to optimize regional networks of premier suppliers, distributors and local management teams.
 "We are able to develop economies of scale by approaching restaurant development on a regional basis," said Cantalupo. "This strategy enables McDonald's to consistently offer our customers the quality and value they have come to expect at our restaurants."
 The restaurant in Tel Aviv is located in a shopping mall in the suburban area of Ayalon. The split-level location seats 400 and includes an indoor McDonald's playland for children. Omri Padan, McDonald's Israeli partner, has a strong local business background as a former president of a local clothing manufacturer. He plans to open two more McDonald's restaurants in Tel Aviv during the next 12 months.
 "McDonald's is known throughout the world for its quality products and friendly service. I am delighted to be introducing McDonald's to Israel," said Padan. "The entry of McDonald's here will mean hundreds of new jobs, not only in the restaurants, but throughout the manufacturing, farming and food processing sectors."
 Padan said extensive research has been conducted to determine which McDonald's menu items Israelis want at their McDonald's restaurants. "We learned from talking with consumers that Israelis want the same choices offered at McDonald's around the world," said Padan.
 McDonald's is the leading foodservice retailer in the global consumer marketplace, with more than 13,000 restaurants in 68 countries. About 80 percent of McDonald's restaurant businesses are locally owned and operated by independent entrepreneurs.
 -0- 10/13/93
 /CONTACT: Mike Gordon, communications, of McDonald's, 708-575-7676/
 (MCD)


CO: McDonald's Corporation ST: Illinois IN: LEI SU: PDT

KL -- CL016 -- 1744 10/13/93 13:53 EDT
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Publication:PR Newswire
Date:Oct 13, 1993
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