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McDONALD'S CONTINUES ACCELERATED LATIN AMERICAN DEVELOPMENT Martinique Becomes Company's 59th Country

 McDONALD'S CONTINUES ACCELERATED LATIN AMERICAN DEVELOPMENT
 Martinique Becomes Company's 59th Country
 OAK BROOK, Ill., Dec. 16 /PRNewswire/ -- The Caribbean island of Martinique today became the 59th country in the world where customers are served under McDonald's Golden Arches. The Martinique restaurant, located in the capital city of Fort de France, is the 200th McDonald's in Latin America, and reflects the company's accelerated growth in the area. Martinique is the second country in as many months that McDonald's has opened in this area. The company opened its first restaurant in Uruguay (located in Montivideo), in mid-November.
 "With a population twice that of the U.S., Latin America offers unlimited opportunity to grow our business. In l992, we project our Latin American/Caribbean network, which now includes 18 countries, will have about a 35 percent increase in number of restaurants," observed Jim Cantalupo, President and Chief Executive Officer, McDonald's International.
 "We see our Latin American business fulfilling an increasingly important role in our global growth through the '90s," Cantalupo said. "Three years ago we had about l00 restaurants in the area; three years from now, we expect to double the 200 restaurants we have today."
 McDonald's opened its first restaurant in the area in Puerto Rico in l967. Today, McDonald's and its franchisees already employ more than 30,000 people throughout Latin America. Each restaurant employs an average of 150 people, providing solid jobs and career advancement opportunities.
 According to S. Bruce Wunner, McDonald's Senior Vice President, International Relationship Partner for Latin America/Caribbean, "The opening of restaurants in Martinique and Uruguay could not have been possible without the company's long-standing commitment to building a business infrastructure in Latin America."
 "During the '80s we moved forward slowly and deliberately, putting our business into place and gaining an understanding of the markets and our Latin American customers," Wunner said. "McDonald's is poised to grow in Latin America throughout the '90s. Today we have in place an infrastructure including l0 joint venture partners, 5l franchisees, experienced management, staff specialists and suppliers. We know how to do business in Latin America, and more importantly, how to operate profitably."
 McDonald's growth potential in the area is reflected in the company's experience in Mexico. For example, at the end of 1989, McDonald's had only eight restaurants in Mexico. Today, the count is 35, with the total projected to rise to 250 restaurants by the end of the decade.
 Wunner said McDonald's growth brings real benefits to the countries where it operates. Potato projects in Brazil and Argentina provided farmers with advances in technology and agricultural practices that benefitted the local economies by increasing crop quality and yields. A sesame seed supplier, whose business began by supplying bakers for McDonald's Mexico, now supplies 95 percent of McDonald's bakers around the world.
 Today, McDonald's Latin American restaurants are located in: Argentina, Aruba, Bahamas, Bermuda (U.S. Navy Base), Brazil, Chile, Costa Rica, Cuba (U.S. Navy Base), El Salvador, Guatemala, Martinique, Mexico, Netherlands Antilles, Panama, Puerto Rico, Uruguay, Venezuela and the Virgin Islands.
 McDonald's is the world's leading food service organization, with more than 12,000 restaurants in 59 countries. Over 75 percent of McDonald's restaurant businesses are locally owned and operated by independent entrepreneurs.
 -0- 12/16/91
 /CONTACT: Mike Gordon, 708-575-7676, or Chuck Ebeling, 708-575-6150, both of McDonald's Corporation/
 (MCD) CO: McDonald's Corporation ST: Illinois IN: REA SU:


DA -- CL005 -- 2410 12/16/91 09:58 EST
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Date:Dec 16, 1991
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