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McDONALD'S ANNOUNCES DIVIDEND INCREASE AND COMMEMORATES BIG MAC'S 25th ANNIVERSARY AT ANNUAL MEETING

 OAK BROOK, Ill., May 28 /PRNewswire/ -- Michael R. Quinlan, chairman and chief executive officer of McDonald's (NYSE: MCD), welcomed nearly 2,000 shareholders to the company's annual meeting, held today on McDonald's Office Campus in Oak Brook, Ill. As chairman of "Own Your Share of America" -- a campaign aimed at increasing share ownership among individuals, Quinlan was encouraged to see the large number of individual shareholders at the meeting. Included in the audience were employee, franchisee and supplier shareholders who, as a group, collectively own approximately 13.6 percent of the company's common stock outstanding.
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 The meeting included presentations by members of top management. Today's discussion focused on the core capabilities that drive the company's distinct and sustainable competitive advantage, and support its three priorities. Six of the capabilities discussed were franchising, supply and distribution network, operating infrastructure, brand image, site development, and financial strength.
 Other key points made were:
 -- The positive momentum of McDonald's global business continues, reflecting a focus on three key priorities -- enhancing the value message, providing exceptional customer care, and remaining an efficient and quality producer.
 -- In keeping with the focus on value, customers age 60 and above can now purchase a regular coffee or soft drink for 25 cents --no additional purchase necessary -- at 90 percent of U.S. McDonald's restaurants.
 -- The pace of expansion has been accelerated. For the next several years, McDonald's will add 700 to 900 restaurants annually. And by year-end 1993, the first McDonald's will open in Iceland, Israel, Oman and Saudi Arabia.
 -- Consistent with the commitment to provide common shareholders with outstanding returns, McDonald's has repurchased more than $500 million of its common stock over the past six months. This brings total common stock purchases over the past ten years to about $2.1 billion. In addition, McDonald's intends to repurchase an additional $200 million this year.
 -- Career opportunities abound at McDonald's. About 70 percent of our U.S. restaurant managers started as crew. Each of them is responsible for running a business which generates an average $1.6 million in sales. Also, about 40 percent of the corporation's department heads and executives and 33 percent of our U.S. franchisees began their McDonald's careers by serving customers.
 A quarterly common stock cash dividend increase of 7.5 percent, to 10.75 cents per share, was announced. The dividend is payable on June 18, 1993 to shareholders of record at the close of business on June 7. The annualized dividend rate is now 43 cents per share, up from 40 cents. This represents the 19th time the common stock dividend has been increased since McDonald's first started paying dividends in 1976 and the 69th consecutive quarterly common stock dividend.
 Shareholders elected directors, and rejected a shareholder proposal on environmental principles. Also, Quinlan announced the appointment of the following four non-voting advisory directors from McDonald's management team. They will serve a one-year term with the elected board of directors, to offer additional expertise and perspectives.
 Charles H. Bell -- Chief Executive Officer and Managing Director, Australia
 Michael L. Conley -- Senior Vice President and Controller
 Raymond C. Mines, Jr. -- Zone Vice President
 Clifford H. Raber -- Vice President
 Time was taken from the business of the meeting to commemorate Big Mac's 25th Anniversary. When the Big Mac was introduced in 1968, 1,000 restaurants were in operation in three countries -- U.S., Canada and Puerto Rico. As McDonald's continued to expand, so did the popularity of the Big Mac. Today, McDonald's is the leading foodservice retailer in the global consumer marketplace, serving Big Macs in more than 13,000 restaurants in 66 countries. In addition, McDonald's shareholders reside in 69 countries, and the stock has evolved into one identified with global investing.
 -0- 5/28/93
 /NOTE: A Big Mac graphic depicting total return to common shareholders is available without charge on your photo receiver. Have photo editor dial in to 212-967-1293, 212-643-2005 or 212-643-2006, and ask for PRN0528CL1D/
 /CONTACT: Patricia Paul (investors), 708-575-3499; or Chuck Ebeling (media), 708-575-6150; both of McDonald's/
 (MCD)


CO: McDonald's Corporation ST: Illinois IN: LEI SU: DIV PER

BM -- CL007 -- 3364 05/28/93 11:32 EDT
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Publication:PR Newswire
Date:May 28, 1993
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