McCormick Company announces the launch of Aquarium.

McCormick Company announces the launch of Aquarium, a stand-alone company and one of the first of its kind to utilize a nontraditional toolbox of new or participative media solutions to engage customers.

"Some companies view empowered customers and today's fragmented media landscape as barriers to communication," says Kori Skinner, Aquarium Chief Innovation Officer. "We see them as opportunities for our clients and for Aquarium."

In this changing communications landscape, Aquarium brings ideas to clients that can complement traditional media campaigns or completely revolutionize a client's approach to the market. "Aquarium is set up to infuse ideas with energy--melding direct customer insight with unexplored strategies to deliver unexpected thinking," explains Skinner.

Aquarium is located virtually anywhere clients need them, but is headquartered at 1201 NW Briarcliff Parkway, Kansas City, MO. Visit www.bubbleupideas.com.