McClatchy Extends 'SearchMax' to The Miami Herald with Technology Partner, WebVisible.

IRVINE, Calif. -- The McClatchy Company (NYSE:MNI) is expanding sales of its "SearchMax" interactive advertising product to The Miami Herald after a successful deployment at McClatchy's Twin Cities paper, the Star Tribune, earlier this year. WebVisible, the technology provider behind "SearchMax", will announce details of the expansion at today's Search Engine Strategies conference in Denver.

Last spring, WebVisible established a partnership with The McClatchy Company to distribute WebVisible's interactive advertising products via its newspaper sales channels. McClatchy is the second-largest newspaper company in the United States, having recently acquired The Miami Herald as a part of a merger with Knight Ridder earlier this year.

The Miami Herald is kicking-off a sales blitz surrounding "SearchMax" in October, and it expects strong adoption from its local advertiser base, similar to the success of their northern counterpart, Star Tribune. SearchMax will be sold by The Miami Herald's print and interactive ad sales divisions to the newspaper's advertisers and the local business community within the Miami/Dade and Broward County regions. WebVisible's Geneva software application powers the technology behind "SearchMax", which eliminates the effort of self-provisioning interactive advertising on behalf of the advertiser, and allows local businesses to advertise on WebVisible's network of over 30 search engines, including Google, Yahoo!, MSN and Ask.com.

"Much like the yellow pages publishers, newspaper publishers are looking to expand their interactive product offerings to their advertisers and they want to do it overnight," said WebVisible CEO Kirsten Mangers. "We see our technology as a solution to the rapid deployment and distribution of interactive advertising in scalable quantities."

WebVisible will distribute local business ads across its search engine network for Miami Herald customers at a measured rate, allowing The Miami Herald to offer annual packages across a variety of budget options. Advertisers benefit from the increased website traffic they experience from the locally targeted advertising delivered at a predictable, fixed price.

About WebVisible(TM)

Established in 2001, WebVisible is a leading software and technology provider to the local online advertising industry.

Our proprietary software, Geneva, is a scalable platform for creating and managing local interactive advertising products. We integrate directly with a network of over 30 top search engines including Google and Yahoo!. WebVisible provides an exchange between private label resellers of our local advertising products, search engines and other online media providers, creating one of the largest independent exchanges of its kind. WebVisible's technology automates the account management, media provisioning, bid, budget and reporting processes, allowing an affordable, turn-key online advertising solution for local businesses all over the world.

WebVisible's service suite includes local search marketing, locally-targeted banner advertising, fixed placement ads, profile and landing page technologies, and call-related services packages. All products are privately branded and sold by a growing list of resellers in the yellow pages, newspaper and online marketing industries.

For more information, please visit www.webvisible.com or call [phone].

About The McClatchy Company

The McClatchy Company is the second-largest newspaper company in the United States, with 32 daily newspapers and approximately 50 non-dailies. McClatchy-owned newspapers include the (Minneapolis) Star Tribune, The Miami Herald, The Sacramento Bee, the Fort Worth Star-Telegram, The Kansas City Star, The Charlotte Observer, and The (Raleigh) News & Observer. In addition, McClatchy has a robust network of valuable Internet assets, including leading local websites in each of its daily newspaper markets, offering readers information, comprehensive news, advertising, e-commerce and other services. The company also owns and operates McClatchy Interactive, an interactive operation that provides websites with content, publishing tools and software development; Real Cities (http://www.RealCities.com), the largest national network of city and regional web sites, operating in more than 110 U.S. markets, and is part owner of CareerBuilder, the nation's largest online classified employment listing service. McClatchy also owns 25 percent of Classified Ventures, a newspaper industry partnership that includes such online classified web sites as cars.com and apartments.com. McClatchy is listed on the New York Stock Exchange under the symbol MNI.