McCastle Named Advertising Sales and Marketing President of the Weather Channel.Business Editors ATLANTA--(BUSINESS WIRE)--June 3, 2002 The Weather Channel announced today that Greg McCastle will become President, Advertising Sales & Marketing for The Weather Channel (TWC TWC The Weather Channel TWC Time-Warner Cable TWC Texas Workforce Commission (also seen as TWFC) TWC The Wellness Community TWC The Washington Center TWC Teachers & Writers Collaborative TWC Trustworthy Computing ), effective July 8, 2002. McCastle will oversee and have leadership responsibility for the advertising sales functions of The Weather Channel and weather.com, including strategic marketing to the network's advertising trade constituency. In this newly created position, he will report directly to Bill Burke, President, The Weather Channel Companies. McCastle will operate out of the network's New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. location. The Weather Channel has advertising sales offices in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Atlanta, Chicago, Detroit, San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden and Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. . McCastle has had extensive experience in both traditional and new media advertising sales, and brings a strong record of innovative approaches to new revenue streams. In his most recent role at News Corp, he was Executive Vice President of Sales and Marketing for News Digital Media and Managing Director for News Digital's New Media Lab. He has also served as Executive Vice President of Ad Sales for Fox Sports Networks, as Senior Vice President of Ad Sales for Raycom Sports, and as Independent Sales Manager sales manager n → gerente m/f de ventas sales manager n → directeur commercial sales manager sale n → for Blair Television. In making the appointment, Bill Burke said, "I'm very excited to have a person of Greg McCastle's caliber joining The Weather Channel Companies, and I am confident that his knowledge, skills, and style will benefit our organization greatly." "I am extremely happy to be joining The Weather Channel Companies at this particular time in their history," McCastle said. "These are strong businesses with a powerful brand, and there is tremendous upside in effectively communicating the unique value these assets offer advertisers. I look forward to working with the talented team currently in place to help them create greater opportunities and further the companies' impressive growth." McCastle is a resident of Larchmont, NY and is a 1984 graduate of Wake Forest University. Background The Weather Channel, Inc., based in Atlanta, is the nation's premier provider of weather information and reaches more than 84 million TV households in the U.S. The 24-hour, all-weather weather service, Weatherscan Local by The Weather Channel, now reaches almost 4 million households. The Weather Channel Latin American reaches almost 10 million households in Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. . The Weather Channel is owned by Landmark Communications Landmark Communications is a privately held media company headquartered in Norfolk, Virginia and specializing in cable television, broadcast television, print publishing, and internet publishing. , Inc., a Norfolk, VA-based media company with global interests. In addition to presenting weather information through The Weather Channel Radio Network and The Weather Channel Newspaper Service, The Weather Channel is the leading provider of weather information for emerging technologies with services for broadband and interactive TV (ITV (1) See interactive TV. (2) (iTV) The code name for Apple's video media hub (see Apple TV). ) applications. The Weather Channel Web site, weather.com, is the world's leading source of weather on the Web. As part of the global offering of TWC, weather.com delivers comprehensive weather information for more than 77,000 locations worldwide, and provides relevant content to help users plan for everyday life. |
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