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McCRACKEN NAMED SENIOR VICE PRESIDENT AT AVON

 McCRACKEN NAMED SENIOR VICE PRESIDENT AT AVON
 NEW YORK, Feb. 24 /PRNewswire/ -- Robert F. McCracken, 53, has


joined Avon Products, Inc. as senior vice president of corporate strategy and development. He replaces Robert W. Pratt, Jr. who is retiring at the end of the month.
 McCracken was vice president, strategic planning for the Sears Specialty Merchandising Group from 1989 to 1991, and was director of corporate planning for Sears Roebuck and Co. from 1987 to 1989. Previously, he held a series of planning positions at General Electric, including vice president, planning and development for General Electric de Mexico.
 McCracken began his career at McKinsey & Company, after graduating from Princeton, serving as a Lieutenant in the U.S. Navy Submarine Service and receiving an MBA from The Wharton School. He is married and has two grown children.
 Avon, a worldwide beauty products and direct selling company, has annual sales of more than $3 billion.
 -0- 2/24/92
 /CONTACT: Elaine Benvenuto of Avon, 212-546-6058/
 (AVP) CO: Avon Products, Inc. ST: New York IN: HOU SU: PER


SM -- NY025 -- 1855 02/24/92 11:25 EST
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Publication:PR Newswire
Date:Feb 24, 1992
Words:184
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