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McAfee Selects Just Media for Global Media Duties.


BERKELEY, Calif. -- Just Media, Inc. today announced that McAfee, Inc. (NYSE NYSE

See: New York Stock Exchange
:MFE MFE - maximal free expression ), the leader in Intrusion Prevention See IPS and IDS.  and Security Risk Management, has selected Just Media as its new global corporate media buying and planning agency of record, following a review. Just Media was awarded the McAfee account in a review that saw participation from four major agencies.

Just Media, with offices in Berkeley and London, brings ten years of experience in strategizing and executing media campaigns for major high-tech companies. Grey San Francisco will retain creative duties for McAfee.

"We were looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 a well-respected media firm that could demonstrate flexibility, speed, and deep domain expertise," said Larry McIntosh, McAfee's Senior VP of Corporate Marketing. "Just Media has the global reach and capabilities to help McAfee achieve its communications objectives."

"We're delighted to be leveraging our expertise in the service of McAfee," said Dick Reed, Just Media's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "Our extensive experience with a variety of security market clients will allow us to maximize the impact of McAfee's media campaigns."

McAfee joins numerous other major technology vendors on the Just Media client list, including Seagate, Fujitsu, Sterling Commerce, and EMC (1) (EMC Corporation, Hopkinton, MA, www.emc.com) The leading supplier of storage products for midrange computers and mainframes. Founded in 1979 by Richard J. Egan and Roger Marino, EMC has developed advanced storage and retrieval technologies for the world's largest companies. .

About Just Media

Just Media, with offices in Berkeley, CA and London, specializes in strategizing and executing global media plans for high-tech companies. Just Media has conducted over 200 campaigns across every technology sector, including security, software, hardware, telecom, consumer electronics and business services. Just Media plans and buys all types of media -- from the traditional to the daringly unconventional -- globally. Online, print, outdoor, broadcast and more. www.justmedia.com

About McAfee, Inc.

McAfee, Inc., headquartered in Santa Clara, California Santa Clara, California (IPA: /ˌsæntəˈklærə/) , founded in 1777 and incorporated in 1852, is a city in Santa Clara County, in the U.S. state of California.  and the global leader in Intrusion Prevention and Security Risk Management, delivers proactive and proven solutions and services that secure systems and networks around the world. With its unmatched security expertise and commitment to innovation, McAfee empowers home users, businesses, the public sector, and service providers with the ability to block attacks, prevent disruptions, and continuously track and improve their security. www.mcafee.com
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 26, 2006
Words:333
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