Mazda Sets Long-Term Vision for Technology Development: 'Sustainable Zoom-Zoom'.Tokyo, Japan, Mar 23, 2007 - (JCN JCN Japan Corporate News JCN Journal of Cognitive Neuroscience JCN Journal of Cardiovascular Nursing JCN Journal of Christian Nursing JCN Job Control Number JCN Journal of Child Neurology JCN joint communications network (US DoD) Newswire) - Mazda Motor Corporation (TSE See Tokyo Stock Exchange. TSE 1. See Tokyo Stock Exchange (TSE). 2. See Toronto Stock Exchange (TSE). : 7261) has announced its long-term vision for technology development, "Sustainable Zoom-Zoom", as part of its brand value improvement initiatives. The plan also articulates Mazda's role in the automotive industry's response to global climate and transportation issues, outlining Mazda's efforts toward realizing a sustainable environment for the future. Amongst other aims, Mazda's primary focus will include harnessing synergies with Ford and improving the HEV HEV abbr. hepatitis E virus HEV hemagglutinating encephalomyelitis virus of pigs. system of the Hydrogen RE Hybrid. Introduction of Mazda's independently developed Smart Idling Stop System (SISS v. i. 1. To make a hissing sound; as, a flatiron hot enough to siss when touched with a wet finger s>. n. 1. A hissing noise. Verb 1. ) is also planned for Japan. In announcing the long-term technology development plan's vision, Seita Kanai, Mazda's director and senior executive officer in charge of R&D, said: "Mazda is committed to working towards a sustainable future that brings continued happiness and excitement to people in a global society, by developing vehicles that never fail to excite (Excite.com, Irvington, NY, www.excite.com) One of the major search engines on the Web founded in 1995 and part of IAC Search & Media. Excite was acquired by Ask Jeeves, Inc. in 2004, which was acquired by IAC in 2005. See Web search engines. , visually capture the customer's heart and provide a fun driving experience that keeps bringing them back to Mazda." Under the Sustainable Zoom-Zoom plan, Mazda will pursue the harmony felt between driving pleasure and environmental and safety features, and the quest for Verb 1. quest for - go in search of or hunt for; "pursue a hobby" quest after, go after, pursue look for, search, seek - try to locate or discover, or try to establish the existence of; "The police are searching for clues"; "They are searching for the an advanced Zoom-Zoom world. Mazda's long-term vision will be supported by this new technology development plan. Elements of the technology plan include a drive to create captivating cap·ti·vate tr.v. cap·ti·vat·ed, cap·ti·vat·ing, cap·ti·vates 1. To attract and hold by charm, beauty, or excellence. See Synonyms at charm. 2. Archaic To capture. design, a renewed desire for continual driving pleasure and an ongoing mission to achieve improved safety and environmental features, all part of Mazda's goal of improving its brand value in the eyes of consumers. Global environmental benefits will be sought by building highly efficient, clean powertrains and striving to reduce vehicle weight. Working toward a better transportation environment, Mazda is moving forward with Human Machine Interface (HMI (Human Machine Interface) The user interface in a manufacturing or process control system. It provides a graphics-based visualization of an industrial control and monitoring system. ) technologies. HMI supports accurate recognition and assessment of hazards, more compact design attributes, and improved vehicle dynamics Vehicle dynamics refers to the dynamics of vehicles, here assumed to be ground vehicles. For two-wheeled vehicles see Bicycle and motorcycle dynamics. For the dynamics of air vehicles see Aerodynamics. to minimize the risk of collisions. Through the continuous development of a wide range of technologies, Mazda seeks a balance between driving pleasure and environmental safety features as part of its dedication to attain the goals set out in the Sustainable Zoom-Zoom plan. Mazda's key technical development initiatives are as follows: 1. Powertrains - As part of Mazda's drive toward achieving a sustainable global environment for the future, Mazda will develop powertrains which unite advanced environmental performance with thrilling driving characteristics and which make cars so fun to drive people will keep coming back for more. - For the future embodiment em·bod·i·ment n. 1. The act of embodying or the state of being embodied. 2. One that embodies: "The flag is the embodiment, not of sentiment, but of history" of Zoom-Zoom, Mazda will research hydrogen fuel technologies, with particular emphasis on internal combustion engine Internal combustion engine A prime mover, the fuel for which is burned within the engine, as contrasted to a steam engine, for example, in which fuel is burned in a separate furnace. applications, as part of the goal of realizing a hydrogen society in the future. During this development period, other practical technologies will also be introduced in line with the advancing social infrastructure. (1) Gasoline engines gasoline engine: see internal-combustion engine. gasoline engine Most widely used form of internal-combustion engine, found in most automobiles and many other vehicles. - Introduce Mazda's independently developed Smart Idling Stop System (SISS) in the Japanese market in 2009. - Introduce an E85 fuel-compatible flex-fuel engine to the Northern European market in 2009. - Upgrade Mazda's gasoline engines toward the start of the decade beginning in 2010; increase performance and significantly improve fuel efficiency. (2) Diesel engines - Further evolve our clean diesel engine that has become popular in Europe, and introduce a new diesel engine that meets Japanese and North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. long-term emissions regulations toward the start of the decade beginning in 2010. (3) Automatic transmissions - Introduce a new automatic transmission with improved fuel efficiency and performance comparable to that of a manual transmission toward the start of the decade beginning in 2010. (4) Rotary engines rotary engine, internal-combustion engine whose cycle is similar to that of a piston engine, but which produces rotary motion directly without any conversion from reciprocating motion. - Introduce a new generation gasoline gasoline or petrol, light, volatile mixture of hydrocarbons for use in the internal-combustion engine and as an organic solvent, obtained primarily by fractional distillation and "cracking" of petroleum, but also obtained from natural gas, by rotary engine with enhanced power and fuel efficiency toward the start of the decade beginning in 2010. (5) Future technologies - Begin commercial leasing of the Premacy Hydrogen RE Hybrid in 2008. Increase its power by 40 percent and achieve a 200 km range. - Launch a vehicle with HEV system based on the Hydrogen RE Hybrid toward the start of the decade beginning in 2010. - Develop an all-new Hydrogen RE with dynamic performance equivalent to a 3.0-liter gasoline engine and a range of 400 km. 2. Design - Design cars that people will want to drive at first sight; that people will recognize as Mazda at first sight; and that connect with the tastes of families. - Offer new and exciting Mazda design cues - Present new proportions that are aligned with platform development 3. Vehicle Technologies - Seek to create vehicles that are fun to drive as well as safe, and invent technologies that allow the designers the freedom to create captivating styling which attracts the eyes of potential buyers. - Seeking a sustainable future transportation environment, offer vehicles that have a comfortable ride together with excellent safety features such as collision avoidance systems (1) See adaptive cruise control. (2) A passenger car system that detects objects on the road that the driver may not be able to see. Using radar or infrared sensors, distant objects, such as a deer crossing the road at night or in a fog, are projected onto the . - Reduce vehicle weight to improve handling and cut CO2 emissions. (1) Platforms - From 2010, steadily develop safe, lightweight new generation platforms with eye-catching design and excellent dynamics. - Achieve a weight reduction of approximately 100 kg for the new Mazda2/Demio due for launch in 2007, as compared to the current model. (2) Safety technologies - Introduce safety technologies with Mazda's Zoom-Zoom DNA DNA: see nucleic acid. DNA or deoxyribonucleic acid One of two types of nucleic acid (the other is RNA); a complex organic compound found in all living cells and many viruses. It is the chemical substance of genes. to make cars easier to operate, such as a Human Machine Interface (HMI) system that supports accurate recognition and assessment of hazards and user-friendly collision avoidance See collision avoidance system. dynamics. - From next year, start an Intelligent Transportation System (ITS) verification experiment in the Hiroshima area to examine safety in collaboration with the government and the local community. (3) Material technologies and production technologies - Expand the applications of carbon neutral bioplastics that were developed in collaboration with government, industry and academia. Utilize bioplastics in the Premacy Hydrogen RE Hybrid that is scheduled to begin commercial leasing in 2008. - From 2008, make our paint shops the cleanest of any plant by evolving our Three Layer Wet Paint System with our unique water-based painting technology. About Mazda Motor Corporation Mazda Motor Corporation (TSE: 7261) started manufacturing tools in 1929 and soon branched out into production of trucks for commercial use. In the early 1960s, Mazda launched its first passenger car models and began developing rotary engines. Still headquartered in Hiroshima in western Japan, Mazda today ranks as one of Japan's leading automakers, and exports cars to the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and Europe for over 30 years. Overseas sales account for more than half of total turnover. Mazda has two main production sites in Japan and 19 overseas facilities. Overseas sites include joint ventures based in the United States, and in Thailand with Ford Motor Company, Mazda's largest shareholder. Source: Mazda Motor Corporation Contact: Mazda Motor Corporation Ms. Mayumi Handa handa.ma@tky.mazda.co.jp +81-82-282-1111 Copyright [c] 2007 JCN Newswire. All rights reserved. A division of Japan Corporate News Network K.K. |
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