Printer Friendly

May b2b Pages and Spending Continue to Reflect the Soft Economic Conditions.

Business Editors

NEW YORK--(BUSINESS WIRE)--Aug. 1, 2001

As anticipated, the May Business Information Network (BIN) Report shows a continued decline in ad pages and spending. May ad pages declined 24.1% vs. May 2000, with spending decreasing by 28.6% vs. the same period year ago.

AD PAGES

In May, all 12 mega categories posted declines vs. year ago. The mega categories posting the greatest declines were: Finance, Business, & Advertising, down 39.9%; Telecommunications, down 34.3%; Services, Direct Response, Classified, down 31.3%; Computers, down 31.3%; and Software, down 26.7%.

AD SPENDING

May BIN ad spending increased in only one mega category vs. year ago, with Horticulture & Farming, up 2.0%.

May saw declines in 11 mega categories: Travel, down 6.1%; Home & Building, down, 12.3%; Retail, down 14.7%; Drugs & Toiletries/PERQ, down 14.9%; Manufacturing & Elec. Equip., Mat's & Components, down 16.5%; Automotive, down 17.0%; Computers, down 26.0%; Services, Direct Response, Classified, down 31.5%; Software, down 32.6%; Telecommunications, down 35.7% and Finance, Business & Advertising, down 45.1%.

"These numbers were anticipated. Right now, we are in the eye of the hurricane. We don't look for any improvement until the fourth quarter of this year," said Gordon T. Hughes II, president & CEO, American Business Media.

The Business Information Network (BIN), is a joint venture between American Business Media (ABM) and Competitive Media Reporting (CMR).

Founded in 1907, American Business Media is the b2b industry association for global information providers that represent magazines, Web sites, trade shows, conferences, newsletters, and other media. These member companies reach an audience of more than 88.9 million professionals and generate more than $23 billion in industry revenues.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Publication:Business Wire
Date:Aug 2, 2001
Words:285
Previous Article:Hibbett Named Exclusive Seller of New Southeastern Conference Collection of Licensed Apparel.
Next Article:Privacy Conference: Zero-Knowledge Systems Announces Second Annual Privacy by Design - 'Building Privacy for Better Business'.


Related Articles
THE 2001 SOFT-LETTER 100.
Get ready for the world of B2B.
FEDERAL OPEN MARKET COMMITTEE ACTIONS AND CHANGES IN DISCOUNT RATE.
TELEPHONE CONFERENCE MEETING.
September accelerates decline in ad pages for info. tech. market.
2001 B2B mag ad spending to fall for first time in decade, report says.
Despite dot-com shakeout, European Internet commerce growing steadily.
Uncertainty after 'high-note' ending.
B2B ad pages increased 6.9% in July compared to the year-ago period, according to the Business Information Report released by American Business Media...
Let the spending commence--slowly.

Terms of use | Copyright © 2014 Farlex, Inc. | Feedback | For webmasters