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May b2b Pages and Spending Continue to Reflect the Soft Economic Conditions.

Business Editors


As anticipated, the May Business Information Network (BIN) Report shows a continued decline in ad pages and spending. May ad pages declined 24.1% vs. May 2000, with spending decreasing by 28.6% vs. the same period year ago.


In May, all 12 mega categories posted declines vs. year ago. The mega categories posting the greatest declines were: Finance, Business, & Advertising, down 39.9%; Telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications. , down 34.3%; Services, Direct Response, Classified, down 31.3%; Computers, down 31.3%; and Software, down 26.7%.


May BIN ad spending increased in only one mega category vs. year ago, with Horticulture horticulture [Lat. hortus=garden], science and art of gardening and of cultivating fruits, vegetables, flowers, and ornamental plants. Horticulture generally refers to small-scale gardening, and agriculture to the growing of field crops, usually on a large  & Farming, up 2.0%.

May saw declines in 11 mega categories: Travel, down 6.1%; Home & Building, down, 12.3%; Retail, down 14.7%; Drugs & Toiletries/PERQ, down 14.9%; Manufacturing & Elec. Equip., Mat's & Components, down 16.5%; Automotive, down 17.0%; Computers, down 26.0%; Services, Direct Response, Classified, down 31.5%; Software, down 32.6%; Telecommunications, down 35.7% and Finance, Business & Advertising, down 45.1%.

"These numbers were anticipated. Right now, we are in the eye of the hurricane. We don't don't  

1. Contraction of do not.

2. Nonstandard Contraction of does not.

A statement of what should not be done: a list of the dos and don'ts.
 look for any improvement until the fourth quarter of this year," said Gordon T. Hughes II, president & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , American Business Media American Business Media is an association of business information providers that was founded in 1906. Currently, the association has more than 300 member companies and delivers business intelligence to industry, Madison Avenue, Wall Street and the Beltway, representing almost 5,000 .

The Business Information Network (BIN), is a joint venture between American Business Media (ABM ABM: see guided missile.

ABM - Asynchronous Balanced Mode
) and Competitive Media Reporting (CMR CMR Crude mortality rate, see there ).

Founded in 1907, American Business Media is the b2b industry association for global information providers that represent magazines, Web sites, trade shows, conferences, newsletters, and other media. These member companies reach an audience of more than 88.9 million professionals and generate more than $23 billion in industry revenues.
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Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Aug 2, 2001
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