May b2b Pages and Spending Continue to Reflect the Soft Economic Conditions.
NEW YORK--(BUSINESS WIRE)--Aug. 1, 2001
As anticipated, the May Business Information Network (BIN) Report shows a continued decline in ad pages and spending. May ad pages declined 24.1% vs. May 2000, with spending decreasing by 28.6% vs. the same period year ago.
In May, all 12 mega categories posted declines vs. year ago. The mega categories posting the greatest declines were: Finance, Business, & Advertising, down 39.9%; Telecommunications, down 34.3%; Services, Direct Response, Classified, down 31.3%; Computers, down 31.3%; and Software, down 26.7%.
May BIN ad spending increased in only one mega category vs. year ago, with Horticulture & Farming, up 2.0%.
May saw declines in 11 mega categories: Travel, down 6.1%; Home & Building, down, 12.3%; Retail, down 14.7%; Drugs & Toiletries/PERQ, down 14.9%; Manufacturing & Elec. Equip., Mat's & Components, down 16.5%; Automotive, down 17.0%; Computers, down 26.0%; Services, Direct Response, Classified, down 31.5%; Software, down 32.6%; Telecommunications, down 35.7% and Finance, Business & Advertising, down 45.1%.
"These numbers were anticipated. Right now, we are in the eye of the hurricane. We don't look for any improvement until the fourth quarter of this year," said Gordon T. Hughes II, president & CEO, American Business Media.
The Business Information Network (BIN), is a joint venture between American Business Media (ABM) and Competitive Media Reporting (CMR).
Founded in 1907, American Business Media is the b2b industry association for global information providers that represent magazines, Web sites, trade shows, conferences, newsletters, and other media. These member companies reach an audience of more than 88.9 million professionals and generate more than $23 billion in industry revenues.