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Maxima Corp. Names Saul Umbrasas as VP of Marketing; Adds Extensive Global Marketing, Business Development Experience to Growing Team at All-Weather Optical Wireless Company.


Business Editors & High-Tech Writers

SAN DIEGO--(BUSINESS WIRE)--Oct. 22, 2002

Maxima Corp., developer of high capacity optical wireless access and transmission systems, has named Saul Umbrasas as its vice president of marketing.

James Plante, president and founder of Maxima Corp., said that addition of Saul to the Maxima team is a very important step in company's growth as it accelerates the commercialization of its All-weather Optical Wireless (AOW AOW Algemene Ouderdomswet
AOW Art of War
AOW Act of War Direct Action (game; usually shortened to Act of War)
AOW Advanced Open Water (PADI)
AOW Age of Wonders (computer game) 
) technology for high speed bandwidth in the last mile access, enterprise and private networks, and backhaul of wireless traffic.

"Saul adds a broad range of experience with both technology companies and our future customers -- telecommunication service providers," said Plante. "He has extensive experience in domestic and international business development, marketing, sales and general management. Saul's skills range from business strategy planning, design and launch of new products to opening new geographic markets. He joins our growing team at Maxima at a perfect time as we move toward launch of the next generation of wireless Free Space Optics See FSO.  (FSO (Free Space Optics) Transmitting optical signals through the air using infrared lasers. Also known as "wireless optics," FSO provides point-to-point and point-to-multipoint transmission at very high speeds without requiring a government license for use of the spectrum. ) that solves the problems previously associated with fog, dust and smoke."

Before joining Maxima, Umbrasas was director of marketing and business development at AirFiber, San Diego, a telecommunications equipment provider focused on short wave infrared FSO products. In this capacity, he oversaw the marketing strategies for the company, created and managed the international reseller channel, and negotiated numerous strategic partnerships and alliances.

Previously, Umbrasas served as director of business development and strategy with BellSouth Corp., Atlanta, where he drove the development and launch of several new BellSouth services including wireless data, application service provision and corporate Internet strategies. He joined BellSouth after serving with two strategic consulting services, Braxton Associates (Deloitte Consulting) in London, and Cambridge Strategic Management Group, Boston, where he consulted for companies such as Qualcomm, Nortel Networks and Verizon on marketing and business development issues, including new product and service launches and new market entries. He holds degrees in economics, physics and mathematics from Vilnius University, Lithuania, and a Master of Science degree in international strategy and marketing from Norwegian School of Management The Norwegian School of Management BI (Norwegian: Handelshøyskolen BI) is the largest business school in Norway and the second largest in all of Europe. BI has in total 13 campuses with the main one located in Oslo, Norway. , Oslo.

About Maxima Corp.

Maxima was founded in March 2001 to develop and commercialize proprietary all-weather optical wireless (AOW) technology capable of solving the problems associated with the inability of current FSO systems to function in inclement weather. Its management team has collectively developed and launched more than 200 telecommunications and optical products.

AOW and FSO are wireless broadband technologies that can be installed at one-tenth the cost of fiber optics fiber optics, transmission of digitized messages or information by light pulses along hair-thin glass fibers. Each fiber is surrounded by a cladding having a high index of refractance so that the light is internally reflected and travels the length of the fiber  and deployed in one day without construction permits. It does not require spectrum licensing from the FCC (1) (Federal Communications Commission, Washington, DC, www.fcc.gov) The U.S. government agency that regulates interstate and international communications including wire, cable, radio, TV and satellite. The FCC was created under the U.S.  and does not cause frequency interference. The technology provides bandwidth from 155 megabits per second (unit) megabits per second - (Mbps, Mb/s) Millions of bits per second. A unit of data rate. 1 Mb/s = 1,000,000 bits per second (not 1,048,576).

E.g. Ethernet can carry 10 Mbps.
 to 2.5 gigabits per second and operates without license from the Federal Communications Commission Federal Communications Commission (FCC), independent executive agency of the U.S. government established in 1934 to regulate interstate and foreign communications in the public interest. .

Maxima's all-weather wireless (AOW) technology uses long wavelength infrared light (LWIR LWIR Long-Wave Infrared
LWIR Lost Workday Incident Rate
) between 8-12 microns, which offers much lower atmospheric losses in fog, smoke, dust and scintillation scintillation /scin·til·la·tion/ (sin?ti-la´shun)
1. an emission of sparks.

2. a subjective visual sensation, as of seeing sparks.

3.
 than currently available short wavelength infrared (SWIR SWIR Short Wavelength Infrared
SWIR Software Inspection Report
) systems operating at 0.7-1.55 micron light. Initial testing shows that Maxima's 10-micron technology can operate with 99.999 percent availability in all weather conditions with the distances 5 to 10 times longer than possible with existing FSO technology. Maxima is the first company in the world to develop enhanced LWIR laser transmitter and receiver technology practical and cost efficient for broad commercial use. The company has both patent protection and exclusive worldwide rights to underlying LWIR components and systems technologies for use in AOW FSO systems.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Oct 22, 2002
Words:582
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