Maxim Publisher Maximizes Speed of 844/X From Media 100 to Produce Visually Captivating Brand Promotions.Business/Technology Editors MARLBORO Marlboro or Marlborough (märl`bərō), city (1990 pop. 31,813), Middlesex co., E Mass.; settled on the site of a Native American village 1657, inc. as a city 1890. , Mass.--(BUSINESS WIRE)--Nov. 19, 2002 Dennis Media Group Dennis Media Group is the broadcast, online, and retail video arm of Dennis Publishing Ltd., based in the The United States, and known for its annual Swimsuit DVDs and weekly online content for Maxim Online, Stuff Magazine.com, and Blender.com. Discovers Performance of 844/X for Multi-layer Compositing and Editing of Television and Web Content for Popular Maxim, Blender and Stuff Media Properties Media 100 Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : MDEA MDEA 3,4-Methylenedioxy-N-Ethylamphetamine (empathogenic/psychedelic drug closely related to MDMA) MDEA Master Data Exchange Agreement MDEA Methyl Di-Ethyl Amine ), a leading developer of advanced media systems, announced today that Dennis Media Group has installed the Company's award-winning 844/X editing system for lightning-fast compositing of unlimited layers. Dennis Media Group is the media production arm of Dennis Publishing Dennis Publishing Ltd. is one of the world’s leading independent publishers. Founded in 1974, the group consists of a number of operating companies in both the UK and USA, with a turnover exceeding £200 million a year. , innovator behind the stylishly popular Maxim Magazine and other music, lifestyle and news media properties. Responsible for creative media production to promote Maxim, Blender, Stuff and other Dennis Publishing brands both on television and online, the group is using 844/X to increase its creative edge in delivering highly visual content that speaks to a next-generation demographic. "844/X is unstoppable as a solution for working with unlimited-layer content," said Dennis Media Group's Director of Digital Media Chris Phoenix Chris Phoenix may refer to:
In a project exemplary of the department's day-to-day assignments, Dennis Media Group recently utilized 844/X to create a Web spotlight to generate buzz for the October print coverage of Maxim's "Cars of the Year 2003" feature. Taking footage of ten different dream cars - Hummers, Cobras, Maseratis and others test-driven along a Pennsylvania speedway, the team created a high-quality, high-action trailer for the Internet. The piece, like many the division creates, was also distributed for pickup by entertainment agencies such as Extra and Entertainment Tonight. "In supporting media properties such as Maxim, which are dazzlingly daz·zle v. daz·zled, daz·zling, daz·zles v.tr. 1. To dim the vision of, especially to blind with intense light. 2. visual, Dennis Publishing needed a system that could keep pace with its high-interest content," said Dave Cobosco, vice president of marketing at Media 100. "With a real-time environment combined with incredibly pristine 10-bit video throughput, 844/X ensures great-looking images that can be combined effortlessly ef·fort·less adj. Calling for, requiring, or showing little or no effort. See Synonyms at easy. ef  fort·less·ly adv. by the producer
to give projects a distinct aesthetical energy."
When Dennis Media Group first began editing Web content a year ago, it looked to Media 100 and its Media 100 i/xs system for workflow flexibility and value. Today, as evidenced in its 844/X purchase, the department still values Media 100's approach to creating open and innovative solutions for a changing market. Whether it's developing a teaser-trailer showcasing the Maxim swimsuit issue, or working with internal marketing departments to create video presentations, Dennis Publishing expects 844/X to further enhance the creative workflow on projects from start to finish. "844/X is an integrated, open solution for our editing and effects compositing needs, and with the product being 10-bit based, material that comes through the system looks beautiful," Phoenix remarked. "At the front end, we can color correct in real time with precision and immediacy im·me·di·a·cy n. pl. im·me·di·a·cies 1. The condition or quality of being immediate. 2. Lack of an intervening or mediating agency; directness: the immediacy of live television coverage. and for delivery we can just generate the files we need, whether for online or tape distribution. Since we've installed 844/X, people have constantly been asking what systems our projects have been done on, logically assuming that we've acquired significantly more expensive high-end online gear. We love their amazed a·maze v. a·mazed, a·maz·ing, a·maz·es v.tr. 1. To affect with great wonder; astonish. See Synonyms at surprise. 2. Obsolete To bewilder; perplex. v.intr. looks when our response is: `Media 100 844/X.' So the system's generating a buzz, not unlike the content it's helping create." Phoenix instituted Dennis Media Group following tenure with Dennis Publishing's Dennis Interactive division. Over this period, the team has completed wide-ranging projects for the Dennis media companies as well as for leading corporate and entertainment clients. Past work includes end-to-end video production for Disney, Compaq, Relais et Chateaux, USA Films, Mercedes, Lexus, HBO Hyperbaric oxygen therapy (HBO) A form of oxygen therapy in which the patient breathes oxygen in a pressurized chamber. Mentioned in: Ozone Therapy and Circuit City. About Dennis Media Group Dennis Media Group is the media production arm of Dennis Publishing, the media company that publishes the two most successful modern men's lifestyle magazines in America -- Maxim (2.5 million rate base) and Stuff (1.1 million rate base). In March 2002, Adweek named Maxim "Hottest Magazine of the Year." In 2001, Dennis launched the bi-annual fashion magazine, Maxim Fashion, general interest music magazine Blender and The Week, a compilation of the week's most important domestic and international news. 844/X Availability and Pricing The 844/X family is available in two configurations: the all-new 844/Xi and the 844/Xe. The 844/Xi will be available in December 2002 with prices starting at $24,995 for Media 100 software and hardware. 844/Xe is available now with prices starting at $44,995 for Media 100 software and hardware. Complete 844/X system configurations are available exclusively through authorized au·thor·ize tr.v. au·thor·ized, au·thor·iz·ing, au·thor·iz·es 1. To grant authority or power to. 2. To give permission for; sanction: 844/X value-added resellers A value-added reseller (VAR) is a company that adds some feature(s) to an existing product(s), then resells it (usually to end-users) as an integrated product or complete "turn-key" solution. . For more information, or to obtain a comprehensive list of authorized resellers, please call (800) 773-1770 or visit www.media100.com. About Media 100 Media 100 develops award-winning advanced media systems for content design, enabling creative professionals to design highly evocative e·voc·a·tive adj. Tending or having the power to evoke. e·voc a·tive·ly adv. effects-intensive work on a personal computer. Creative artists and
content design teams around the world use Media 100's Emmy
Award-winning solutions. The Company is headquartered in Marlboro,
Massachusetts. For more information, please visit www.media100.com.
Media 100 and 844/X are registered trademarks of Media 100 Inc. Maxim, Maxim Fashion, Stuff, Blender and The Week are registered trademarks of Felix Dennis Felix Dennis (born 1947) is a British magazine publisher and philanthropist. His privately owned company, Dennis Publishing, pioneered computer and hobbyist magazine publishing in the United Kingdom. . All other products and brand names are trademarks or registered trademarks of their respective holders. |
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