MaxScan Inc. Introduces Fast Data Server, Giving CRM Applications a 10-20X Boost in Performance.

Business Editors & High-Tech Writers

AUSTIN, Texas--(BUSINESS WIRE)--Jan. 8, 2002

MaxScan Inc., backed by Mitsubishi Electric  Corporation, today announced the product launch and immediate availability of its data server software for Windows NT and Windows 2000 in North America.

Earlier versions of the product are currently used by hundreds of customers in Japan including electric utilities (Kansai Electric), chemicals (Mitsubishi Gas and Chemicals), automobiles (Mitsubishi Motors), computer games (Sega, Konami), banking (Mitsubishi Tokyo Bank), credit cards (Credit Saison) and more.

MaxScan gives CRM and clickstream applications a 10-20X speedup in performance by reducing the amount of time needed to process queries that require a large database to be scanned. Using MaxScan, data analysis that previously was done every week can now be done daily, and daily analyses can be run every few hours.

Enterprises with large amounts of customer data, sales transaction data, weblog data, etc., will significantly benefit from MaxScan since it is particularly powerful in returning real-time answers to a variety of queries, such as:

-- Segmenting customers based on a variety of criteria including demographic,
personal and behavioral information.

-- Determining sales trends on product offerings by sales region, sales period,
sales person and more.

-- Uncovering trends in the navigational patterns of Web sites including peak
access, key referrers and specific page access.

"Current database systems are designed to support OLTP (online transaction processing) applications that typically retrieve a small portion of a large database. They are not adequate for applications that require an entire database to be scanned, for example, for grouping or summarizing data. MaxScan solves this deficiency by bringing together a number of well-established techniques," said Dr. Won Kim, president and CEO of MaxScan Inc.

MaxScan features and benefits include:

-- Performance: MaxScan outperforms relational databases by

10X-20X on average, and outperforms MOLAP (multidimensional

online analytical processing) servers by 10X-20X in answering

multidimensional queries.

-- Scalability: MaxScan allows linear performance degradation as

the amount of data increases, unlike other technologies whose

performance degrades exponentially.

-- Cost Effectiveness: MaxScan reduces the need to purchase

additional hardware and keeps data administration and

management overhead low, resulting in substantial cost

savings.

About MaxScan Inc.

Headquartered in Austin, Texas, MaxScan has entered into a strategic alliance with Mitsubishi Electric Corporation, a $26 billion conglomerate, for joint development and marketing of the MaxScan product worldwide.

The company was founded by Dr. Won Kim, who is renowned for his expertise in database management technology and is one of the creators of the first object-oriented and object-relational database systems in the world. Dr. Kim has published over 130 research and technical papers and has published several books, including "Modern Database Systems," by Addison-Wesley/ACM Press, and "Introduction to Object-Oriented Databases," by MIT Press. For more information, visit www.maxscan.com.

MaxScan is a registered trademark of MaxScan Inc.