Maven Networks Announces Maven Media System 3; A&E Television Networks, Premiere Radio, Time Out NY On Demand, here!Networks, and GMTV Partner With Maven to Deliver Next Generation Broadband Video Channels.

CAMBRIDGE, Mass. -- Maven Networks, Inc. today announced the immediate availability of Maven Media System (MMS) 3 for media content owners and online video publishers. Maven Media System makes it fast and easy for media companies to launch highly scalable, engaging and profitable Internet TV channels that deliver compelling consumer experiences, increase media consumption and drive broadband video monetization.

With consumer demand for Internet TV skyrocketing, broadcast and cable television programmers are constantly challenged by the costs and technical complexities associated with rapidly transferring large media libraries online, integrating with existing business systems and workflow processes, and creating compelling and engaging consumer experiences. Maven Media System addresses these challenges and enables media companies including A&E Television Networks, Clear Channel's Premiere Radio, Time Out NY On Demand, here!Networks and GMTV to quickly and easily create and launch compelling broadband video channels that generate new and profitable revenue streams.

"Broadband video is exploding as traditional media companies scramble to replicate their successful television businesses online," said industry analyst Boyd Peterson, Senior Vice President, Yankee Group. "Maven Networks is one of only a few companies that has both the experience and tools professional media companies require to meet growing audience demands. "

"here! Networks is one of the fastest growing entertainment destinations in the world for the gay and lesbian community, and part of that growth can clearly be explained by the demographic's propensity towards early adoption of new technologies," said Eric Feldman, Executive Vice-President, Programming and Operations. "Maven Media System gives us the ability to respond to our audience's need for highly interactive and compelling experiences that extend our partnership with online consumers."

Maven's MMS is the only professional level system with the efficiency and scalability to help media companies rapidly create new revenue streams and build brand awareness and loyalty around their broadband programming. Through a unique roles-based publishing environment and easy workflow processes, MMS ensures efficient collaboration among video content production teams in the creation and deployment of sophisticated and visually engaging Internet TV channels.

Key Features and Benefits

Hybrid Streaming & Download Players - Maven Media System is the only solution that enables content providers to offer superior viewing experiences across multiple platforms, hardware devices and industry-standard media players for both streaming and download environments. The fast and easy creation of visual experiences ranging from streaming web video all the way to broadband-delivered true HD programming are supported within a single seamless environment for both content publishers and consumers.

Fast Time To Market - Maven Media System's easy to use, roles-based publishing system enables rapid deployment of fully branded Internet TV channels that quickly drive new revenue streams through ad supported, pay media and syndication business models.

Increased Media Consumption - Maven Media System provides a rich set of tools that enable publishers to build a first-rate experience for their audience with easy navigation and viewing options, engaging interactivity, and social networking features.

Revenue Generating Tools

Advertising: MMS is tightly integrated with leading ad networks from DoubleClick, 24/7 Real Media, Falk and Lightningcast. Further, MMS supports IAB formats, pre- and post-roll video ad insertions and provides synchronization capabilities for banner and video ads.

Pay Media: Pay-per-view, pay-to-own and subscription-based services are supported through integration with existing commerce and customer billing systems. Maven's integrated Windows Digital Rights Management features make it simple and easy to secure and control media delivery and consumption.

Syndication: To reach even more consumers and generate additional revenue, MMS enables secure distribution of video players to affiliates and other interested parties while also providing extensive tracking and reporting on media usage.

Low Cost of Ownership - Maven provides a secure, scalable, 24/7 managed hosting service which eliminates costly investment in hardware, software, bandwidth and personnel.

Comprehensive Reporting and Analytics - Comprehensive usage metrics and reporting that tracks virtually all movement within the MMS environment provides real-time visibility into media consumption behaviors and patterns.

Complete Business Control - Maven Media System offers content companies complete control over the branding and business rules of their broadband video channels and the relationship with their advertisers and customers.

"Maven Media System is based on years of experience working with professional media companies and a deep understanding of rapidly evolving customer needs," said Hilmi Ozguc, Founder, Chairman and CEO of Maven Networks. "The behavior of today's active TV audience is transforming the television industry, as media companies are looking for new ways to create innovative Internet TV services and attract consumers. Maven makes it fast and easy for these companies to adapt to the active consumer and create sophisticated new broadband channels that engage consumers and keep them coming back."

About Maven Networks

Maven Networks transforms the way professional media companies deliver sophisticated broadband video services by making it fast and easy to launch scalable, engaging and profitable Internet TV channels. Based on patent-pending technology, Maven Media System(TM) is a comprehensive platform for creating, managing and delivering compelling broadband video channels that enable direct-to-consumer services and generate new revenue streams.

Maven Media System is used by industry-leading organizations across the globe such as 20th Century Fox, A&E Television Networks International, Atom Films, Disney Buena Vista Pictures, Hallmark Channel, National Geographic Channel, Pepsi, Nike, and Sony Pictures.