Maven Launches Breakthrough Internet TV Advertising Platform.First and Only Comprehensive Solution That Dynamically Creates Exponentially ex·po·nen·tial adj. 1. Of or relating to an exponent. 2. Mathematics a. Containing, involving, or expressed as an exponent. b. More Online Video Advertising Inventory and Revenue CAMBRIDGE, Mass. -- Maven Networks, a leading Internet TV (1) Watching TV programs on or from the Internet. There are countless video clips available on Web sites for streaming as well as subscription services that offer TV programs and movies for downloading. platform company, today announced the launch of the Maven Internet TV Advertising Platform[TM], the first and only complete online video advertising solution to dramatically increase video advertising inventory and revenue via new ad formats, an intelligent and dynamic video ad insertion engine, and sophisticated video ad inventory management tools. Now, through the combined power of these advanced capabilities, media companies can finally unlock the full potential of their video streams, exponentially increase ad revenues, and provide consumers greater choice and control over their level of interaction with video advertising. For many consumers and marketers, today's dominant online video ad format, the pre-roll, presents several challenges to the growth of video online - disruptive and intrusive, pre-rolls lack interactive capabilities and require frequency caps that lead to reduced ad inventory at a time of rapid growth in advertiser demand. The Maven Internet TV Advertising Platform introduces a series of new, non-proprietary formats that are significantly more engaging than pre-roll ads, create a better user experience and deliver higher value ad units for advertisers. The new ad formats take full advantage of in-video interactivity through the use of transparent overlays and video telescoping, and are intelligently placed within video streams to create additional, previously unavailable ad inventory. "Ogilvy is working with Maven to help evolve the platform to create new formats in online video advertising that truly reach the right target at the right time with the right message -- it is the holy grail Holy Grail: see Grail, Holy. A very desired object or outcome that borders on a sacred quest. There are several Holy Grails in the computer business. of advertising that marketers have been searching for," said Maria Mandel Maria Mandel (January 10, 1912 – January 24, 1948) was infamous for her key role in the Holocaust as a top-ranking official at the Auschwitz-Birkenau extermination camp where she is believed to have been directly responsible for orders to kill over 500,000 female Jews, , Senior Partner and Executive Director of Digital Innovation, Ogilvy. A unique component of Maven's ad platform is the patent-pending dynamic ad insertion engine, which automatically determines optimal ad viewing points within a video clip A short video presentation. based upon historical usage analytics (e.g. user viewing behavior and video popularity) and associated metadata (video length, topic, etc.). This enables the relevant ad to be delivered at the appropriate time to the right viewer. Pre-identified, manually placed insertion points Insertion point may refer to:
Maven today also announced the formation of the Internet TV Advertising Forum, a collaboration among industry leaders in advertising, media and technology to define next-generation video advertising standards, formats and pricing models [see separate release]. "As advertising dollars began shifting to Internet TV, the easy first step was to repurpose To change the media format; for example, to go from print to online. traditional broadcast TV ads rather than figure out how to combine the interactive capabilities of the new digital medium with the power of video," said Hilmi Ozguc, Founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Maven. "The full potential of online video advertising will remain limited without the introduction of more effective ad formats and technologies that exponentially unlock new inventory. We're solving those issues with our new platform, which accelerates the adoption of the next generation of video advertising concepts and experiences." About Maven Networks Maven Networks (www.maven.net) is powering the Internet TV revolution. As a critical technology partner, Maven enables professional media companies to quickly and easily create, distribute and profit from direct-to-consumer Internet TV channels and networks. The Maven Internet TV Platform[TM] is used by industry-leading organizations around the globe such as CBS's CSTV CSTV College Sports Television CSTV Copy Salary Table Version , The Financial Times, Fox News Digital, Hearst, SONY BMG Sony BMG Music Entertainment, Inc. is the result of a 50/50 joint venture between Sony Music Entertainment (part of Sony) and BMG Entertainment (part of Bertelsmann) completed on August 5, 2004. , Sony Pictures Television Sony Pictures Television, Inc. (SPT) is an American television production and distribution company. It is a subsidiary of Sony Pictures Entertainment. In turn, the latter is part of the Japanese conglomerate Sony. , and TV Guide. |
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