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Mattel makes a new foray into game market, buying 'Uno' firm.


El Segundo-based toymaker
For the 3APL-M application, see 3APL


Toymaker (real name Cosmo Krank) is a brand new, original villain in The Batman. He first appeared in Cash for Toys. He is voiced by Patton Oswalt.
 Mattel Mattel Inc. (NYSE: MAT) is an American toy company and is the largest toy company based on revenue. Its products include Barbie dolls, Hot Wheels and Matchbox cars, American Girl dolls, board games, and, in the early 1980s, video game consoles.  Inc., best known as the maker of Barbie dolls Barbie doll

popular dress-up doll; extremely conventional and feminine. [Am. Hist.: Sann, 179]

See : Fads
, next month will buy Joilet, Ill.-based game-maker International Games Inc., which produces the "Uno," "Skip-Bo" and other card games.

For the $1.47 billion-in-revenues Mattel, the acquisition marks the first move into the adult game market; its previous offerings have all been aimed at children.

The company plans to offer a full game line at the 1992 Toy Fair in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
, scheduled for Feb. 10.
COPYRIGHT 1992 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:Around the Southland; International Games Inc.
Publication:Los Angeles Business Journal
Article Type:Brief Article
Date:Jan 27, 1992
Words:81
Previous Article:Fox consolidates several of its post-production units into one. (Fox Studios Inc.) (Around the Southland) (Brief Article)
Next Article:Southland firms take the lead in making non-toxic solvents. (Around the Southland) (Brief Article)



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