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Mattel Previews Potter Toys.


At its annual pre-Christmas fair, Mattel Inc. offered retail toy buyers a sneak peek at the company's top-secret toys of the future, including its hotly anticipated Harry Potter products.

Along with Rhode Island-based Hasbro Inc., which next year will introduce its Potter trading cards, El Segundo-based Mattel is counting on the Harry Potter series of seven planned books to be a long-term revenue generator.

That's usually a dicey dic·ey  
adj. dic·i·er, dic·i·est
Involving or fraught with danger or risk: "an extremely dicey future on a brave new world of liquid nitrogen, tar, and smog" New Yorker.
 proposition in the fickle toy world Track listing
  1. Aukamacic
  2. Over (outtake)
  3. Icky Qualms
  4. Over and Over and Over and Over
  5. Dead Mouse
  6. Big Noise In A Toy World
  7. Trademark
  8. Scratching Crawling Scrawling
  9. As Cold As Can Be In An English Sea
  10. Is This The Life?
. But toy buyers said they are optimistic op·ti·mist  
n.
1. One who usually expects a favorable outcome.

2. A believer in philosophical optimism.



op
 about the hit potential of anything associated with J.K. Rowling's phenomenally popular series of books about an orphan who learns he has wizard powers.

Warner Bros BROS Brothers
BROS Benefits and Retirement Operations Section (King County, Washington)
BROS Barnes and Richmond Operatic Society (London, UK) 
. plans to release the first Harry Potter movie in the fall of 2001. Later this year, Mattel will offer Potter collectible figures -- some for as much as $180 each -- Potter puzzles and a variety of other board and card games.
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Article Details
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Publication:Los Angeles Business Journal
Article Type:Brief Article
Geographic Code:1USA
Date:Aug 28, 2000
Words:148
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