Mattel Gets New CEO.The former chief of Kraft Foods Kraft Foods Inc. (NYSE: KFT) is the largest food and beverage company headquartered in North America and the second largest in the world after Nestlé SA. The Philip Morris Company (now known as Altria Group), a company that produces tobacco products, acquired Kraft for was named the new chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Mattel Inc., the troubled toy manufacturer that has been plagued with sagging sales and profits. Robert A. Eckert is taking over the helm at the world's largest toy maker. He replaces Jill Barad, who resigned under pressure in February. Eckert joins the El Segundo-based company at a critical time. Mattel needs to quickly determine how it will attack the fast-growing market for high-tech toys and how it will boost sales of its core brands like Barbie Barbie in full Barbara Millicent Roberts A plastic doll, 11.5 in. (29 cm) tall, with the figure of an adult woman that was introduced in 1959 by Mattel, Inc., a southern California toy company. and Hot Wheels Hot Wheels is a brand of die cast toy car, introduced by American toymaker Mattel in 1968. It was the primary competitor of Johnny Lightning and Matchbox until 1996, when Mattel acquired rights to the Matchbox brand from Tyco. . Eckert is best known for his creative marketing techniques and ability to improve the performance of lackluster brands. Kraft' s $17.5 billion in annual sales is more than triple the amount generated by Mattel. |
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