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Mattel, MTV Networks, IBM and Electric Sheep Company Executives to Keynote Virtual Worlds 2008 In New York On April 3-4, 2008.

NEW YORK -- Virtual Worlds Management, the leading virtual worlds media company, announced the keynotes for the second annual Virtual Worlds Conference taking place April 3 - 4, 2008, at the Javits Convention Center in New York City.

Keynote addresses will be given by:

- Charles Scothon, General Manager & SVP, Girls Mattel Brands, Mattel, Inc.

- Rosie O'Neill, Senior Brand Manager, Barbie Tech, Mattel, Inc.

- Jeffrey B. Yapp, Executive Vice President, MTV Networks Music & Logo Enterprise Group

- Sibley Verbeck, CEO, The Electric Sheep Company

- Kyra E. Reppen, Senior Vice President & General Manager, Neopets

- Steve Mortinger, VP & Associate General Counsel, Systems and Technology Group, IBM.

"Virtual worlds are rapidly reshaping the toy, media, and entertainment industries," said Christopher Sherman, Executive Director of the Virtual Worlds Management. "This year's Virtual Worlds Conference keynoters are individuals who are leading the charge, leveraging existing content, brands and intellectual property to create new, high-margin virtual worlds that excite, entertain and engage audiences."

The two day conference agenda covers the business, operations and legal issues for companies seeking to monetize their intellectual property with virtual worlds. Thirty three companies will also be exhibiting new products and services. The full speaker roster and agenda can be found online at http://www.VirtualWorlds2008.com.

About the Keynote Speakers

Charles (Chuck) Scothon, General Manager & SVP, Girls Mattel Brands, Mattel, Inc.

Conference Keynote: Thursday, April 3rd, 9:00am - 10:30pm

Charles Scothon oversees all aspects of marketing and design for the Girls portfolio of industry-leading brands including Barbie, My Scene, Polly Pocket, Pixel Chix, Little Mommy, Disney Princesses, and several other popular girls brands. In 2006, under Chuck's leadership, the Barbie brand experienced its first full year of growth in six years, remaining the No. 1 fashion-themed doll in the U.S. and worldwide.

Rosie O'Neill, Senior Brand Manager, Barbie Tech, Mattel, Inc.

Conference Keynote: Thursday, April 3rd, 9:00am - 10:30pm

Rosie O'Neill leads Mattel's Barbie Tech initiatives, which include the Barbie Girls[TM] platform, Barbie[R] i-Design[TM] gaming system and more. In April 2007, O'Neill launched the Barbie Girls[TM] platform, a hybrid online-offline play experience that blends a doll-inspired music player with a virtual world designed exclusively for girls.

Sibley Verbeck, CEO, The Electric Sheep Company

Conference Keynote: Thursday, April 3rd, 4:00pm - 5:00pm

T. Sibley Verbeck is founder of The Electric Sheep Company, and is responsible for business development and overall company strategy. As a former Chief Scientist of StreamSage, Inc. and Comcast Online, Sibley has been a leading researcher in advanced computational linguistic and statistical techniques for analyzing audio, video, and text.

Jeffrey B. Yapp, Executive Vice President, MTV Networks Music And Logo Enterprise Group

Conference Keynote: Friday, April 4th, 9:00am - 10:30pm

Jeffrey B. Yapp leads the business development team in extending the MTV, VH1, CMT and Logo brands into new businesses and platforms. Yapp oversees several development groups responsible for an extensive array of ventures and new content opportunities including: console and portable video games and virtual world platforms, among others.

Kyra E. Reppen, Senior Vice President & General Manager, Neopets

Conference Keynote: Friday, April 4th, 9:00am - 10:30pm

Kyra Reppen leads and manages all day-to-day operations, creative direction and business strategy for Neopets, which is based in Los Angeles, Calif. Prior to her tenure at Neopets, Reppen was Vice President and General Manager of Nickjr.com, a division of Nickelodeon and MTVN Kids and Family Digital Group, where she oversaw strategy, creative and editorial.

Steve Mortinger, VP & Associate General Counsel, Systems and Technology Group, IBM

Virtual Law Keynote: Thursday, April 3rd, 11:00am - 12:00pm

Steve Mortinger has responsibility for IBM's virtual worlds policies and is co-chair of the ABA IP section's Special Committee on Computer Gaming and Virtual Worlds. Steve headed up the IBM cross-functional team that created IBM's Virtual Worlds Guidelines for employees.

Registration Information

Online registration is open. Attendees can save $400 by registering online at the event web site. Registration is only $895 until March 31, 2008. Onsite registration beginning April 3rd at 7:30am is $1,295. Complete details are available at http://www.VirtualWorlds2008.com.

Sponsors and Exhibitors

Virtual Worlds 2008 is sponsored by The Electric Sheep Company, Slippcat, There.com, Millions of Us, Electrotank, Cisco, IBM, Second Life, Mycosm, Metaversatility, Multiverse, Habbo, VastPark and Aria.

Companies exhibiting new technologies and services include: ActiveWorlds, Avatar Reality, Inc., Avatrian, LLC, CyberExtruder, Dinokids / Avocado Entertainment, Inc., DSCI, Electrotank, Freggers.com, GlobalCollect, IBM, Icarus Studios, Linden Lab / Second Life, Makena Technologies Inc. / There.com, MASA Group, Metaversatility, Millions of Us, Multiverse, Mycosm, Parature, PayByCash, Rivers Run Red, SceneCaster, Slippcat, Sulake Corporation, The Electric Sheep Company, VastPark Pty Ltd., Wyndstorm Corporation, xtranormal Inc.

About Virtual Worlds Management

The Virtual Worlds Conference is produced by Virtual Worlds Management, the leading virtual worlds media company. Virtual Worlds Management provides comprehensive media and events including Virtual Worlds Conference (April 3-4, 2008 in New York), Virtual Worlds Expo (September 4-5, 2008 in Los Angeles), Virtual Worlds London (Fall 2008), Virtual Worlds Weekly email newsletter and the VirtualWorldsNews.com trade news blog. More information about Virtual Worlds Management can be found at http://www.VirtualWorldsManagement.com.
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Date:Mar 13, 2008
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