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Mattel, MTV Networks, IBM and Electric Sheep Company Executives to Keynote Virtual Worlds 2008 In New York On April 3-4, 2008.

NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- Virtual Worlds Management, the leading virtual worlds media company, announced the keynotes for the second annual Virtual Worlds Conference taking place April 3 - 4, 2008, at the Javits Convention Center in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.

Keynote addresses will be given by:

- Charles Scothon, General Manager & SVP SVP S'il Vous Plaît (French: Please)
SVP Senior Vice President
SVP Schweizerische Volkspartei (Swiss People~s Party)
SVP Society of Vertebrate Paleontology
SVP Social Venture Partners
SVP St Vincent de Paul
, Girls Mattel Brands, Mattel, Inc.

- Rosie O'Neill, Senior Brand Manager, Barbie Tech, Mattel, Inc.

- Jeffrey B. Yapp, Executive Vice President, MTV Networks MTV Networks is a division of media conglomerate Viacom that oversees the operation of many TV network and Internet brands, including the first MTV channel.

The company was established in 1984 after Warner Communications and American Express decided to divest the basic cable
 Music & Logo Enterprise Group

- Sibley Verbeck, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , The Electric Sheep Electric Sheep is a distributed computing project for animating and evolving fractal flames, which are in turn distributed to the networked computers, which display them as a screensaver on the individual node computers of the distributed network.  Company

- Kyra E. Reppen, Senior Vice President & General Manager, Neopets

- Steve Mortinger, VP & Associate General Counsel, Systems and Technology Group, IBM (International Business Machines Corporation, Armonk, NY, The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) .

"Virtual worlds are rapidly reshaping the toy, media, and entertainment industries," said Christopher Sherman, Executive Director of the Virtual Worlds Management. "This year's Virtual Worlds Conference keynoters are individuals who are leading the charge, leveraging existing content, brands and intellectual property to create new, high-margin virtual worlds that excite, entertain and engage audiences."

The two day conference agenda covers the business, operations and legal issues for companies seeking to monetize their intellectual property with virtual worlds. Thirty three companies will also be exhibiting new products and services. The full speaker roster and agenda can be found online at

About the Keynote Speakers

Charles (Chuck) Scothon, General Manager & SVP, Girls Mattel Brands, Mattel, Inc.

Conference Keynote: Thursday, April 3rd, 9:00am - 10:30pm

Charles Scothon oversees all aspects of marketing and design for the Girls portfolio of industry-leading brands including Barbie, My Scene, Polly Pocket, Pixel Chix Pixel Chix are interactive electronic games based on teenage girls, fashion and so forth. They are very similar to Tamagotchi in that they have an LCD screen and controlling buttons, although they are larger. , Little Mommy, Disney Princesses, and several other popular girls brands. In 2006, under Chuck's leadership, the Barbie brand experienced its first full year of growth in six years, remaining the No. 1 fashion-themed doll in the U.S. and worldwide.

Rosie O'Neill, Senior Brand Manager, Barbie Tech, Mattel, Inc.

Conference Keynote: Thursday, April 3rd, 9:00am - 10:30pm

Rosie O'Neill leads Mattel's Barbie Tech initiatives, which include the Barbie Girls[TM] platform, Barbie[R] i-Design[TM] gaming system and more. In April 2007, O'Neill launched the Barbie Girls[TM] platform, a hybrid online-offline play experience that blends a doll-inspired music player with a virtual world designed exclusively for girls.

Sibley Verbeck, CEO, The Electric Sheep Company

Conference Keynote: Thursday, April 3rd, 4:00pm - 5:00pm

T. Sibley Verbeck is founder of The Electric Sheep Company, and is responsible for business development and overall company strategy. As a former Chief Scientist of StreamSage, Inc. and Comcast Online, Sibley has been a leading researcher in advanced computational linguistic and statistical techniques for analyzing audio, video, and text.

Jeffrey B. Yapp, Executive Vice President, MTV Networks Music And Logo Enterprise Group

Conference Keynote: Friday, April 4th, 9:00am - 10:30pm

Jeffrey B. Yapp leads the business development team in extending the MTV MTV
 in full Music Television

U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business.
, VH1, CMT CMT Certified Medical Transcriptionist.

Certified Medical Transcriptionist


California mastitis test.
 and Logo brands into new businesses and platforms. Yapp oversees several development groups responsible for an extensive array of ventures and new content opportunities including: console and portable video games See video game console.  and virtual world platforms, among others.

Kyra E. Reppen, Senior Vice President & General Manager, Neopets

Conference Keynote: Friday, April 4th, 9:00am - 10:30pm

Kyra Reppen leads and manages all day-to-day operations, creative direction and business strategy for Neopets, which is based in Los Angeles, Calif. Prior to her tenure at Neopets, Reppen was Vice President and General Manager of, a division of Nickelodeon and MTVN Kids and Family Digital Group, where she oversaw strategy, creative and editorial.

Steve Mortinger, VP & Associate General Counsel, Systems and Technology Group, IBM

Virtual Law Keynote: Thursday, April 3rd, 11:00am - 12:00pm

Steve Mortinger has responsibility for IBM's virtual worlds policies and is co-chair of the ABA IP section's Special Committee on Computer Gaming and Virtual Worlds. Steve headed up the IBM cross-functional team that created IBM's Virtual Worlds Guidelines for employees.

Registration Information

Online registration is open. Attendees can save $400 by registering online at the event web site. Registration is only $895 until March 31, 2008. Onsite registration beginning April 3rd at 7:30am is $1,295. Complete details are available at

Sponsors and Exhibitors

Virtual Worlds 2008 is sponsored by The Electric Sheep Company, Slippcat,, Millions of Us, Electrotank, Cisco, IBM, Second Life, Mycosm, Metaversatility, Multiverse A multiverse (or meta-universe) is the hypothetical set of multiple possible universes (including our universe) that together comprise all of physical reality. The different universes within a multiverse are sometimes called parallel universes. , Habbo, VastPark and Aria.

Companies exhibiting new technologies and services include: ActiveWorlds, Avatar Reality, Inc., Avatrian, LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
, CyberExtruder, Dinokids / Avocado Entertainment, Inc., DSCI DSCI Decision Science
DSCI Digital Serial Communications Interface
DSCI Doctor of the Science of Creative Intelligence (Maharishi European Research University)
DSCI Days Since Co-Op Incident
, Electrotank,, GlobalCollect, IBM, Icarus Studios, Linden Lab / Second Life, Makena Technologies Inc. /, MASA ma·sa  
Dough made of dried corn that has been soaked in limewater then rinsed and ground, used especially in tortillas and tamales.

[American Spanish, from Spanish, dough
 Group, Metaversatility, Millions of Us, Multiverse, Mycosm, Parature, PayByCash, Rivers Run Red, SceneCaster, Slippcat, Sulake Corporation, The Electric Sheep Company, VastPark Pty Ltd., Wyndstorm Corporation, xtranormal Inc.

About Virtual Worlds Management

The Virtual Worlds Conference is produced by Virtual Worlds Management, the leading virtual worlds media company. Virtual Worlds Management provides comprehensive media and events including Virtual Worlds Conference (April 3-4, 2008 in New York), Virtual Worlds Expo (September 4-5, 2008 in Los Angeles), Virtual Worlds London (Fall 2008), Virtual Worlds Weekly email newsletter and the trade news blog. More information about Virtual Worlds Management can be found at
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Date:Mar 13, 2008
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