Printer Friendly
The Free Library
5,061,424 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

Mattel's Fisher-Price Subsidiary Wins Toy of the Year Awards for 'T.M.X.(TM)' Elmo and Kid-Tough(TM) Digital Camera.


"T.M.X.[TM]" Elmo Wins Overall Toy of the Year and Infant/Preschool Toy of the Year

Kid-Tough[TM] Digital Camera Takes Honors for Electronic Entertainment Toy of the Year

NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- Mattel, Inc. (NYSE NYSE

See: New York Stock Exchange
: MAT) made headlines Saturday night as "T.M.X[TM]" Elmo took home top honors as Toy of the Year at the Toy Industry Association's annual T.O.T.Y. Awards, held in New York. The innovative Sesame Street Sesame Street is an American educational children's television series for preschoolers and is a pioneer of the contemporary educational television standard, combining both education and entertainment. [R] toy was also recognized as Infant/Preschool Toy of the Year. The honors continued as the Kid-Tough[TM] Digital Camera captured the Electronic Entertainment Toy of the Year.

"We are thrilled with the honors accorded to our products by the members of our industry," says Neil Friedman, president of Mattel Brands. "Our biggest reward is the smiles we put on children's faces, and it's truly special to be honored by our peers who know exactly what it takes to create something unique and magical that children will really love."

About The Toys

Celebrating the 10th anniversary of Tickle Me Elmo Tickle Me Elmo is a childrens' toy from Tyco, introduced in the United States in 1996, becoming that year's top fad. Bright red in color and based on Elmo, a Muppet character from Sesame Street, when squeezed, Elmo would chortle. , "T.M.X.[TM]" Elmo engages children with three interactive tickle See Tcl/Tk and tickle packet.

(text, tool) Tickle - A text editor, file translator and TCL interpreter for the Macintosh.

Version 5.0v1. The text editor breaks the 32K limit (like MPW).
 spots for gales of laughter. After more than a year of top-secret planning, the reveal of "T.M.X. [TM]" Elmo on September 19, 2006, kicked off the holiday shopping season with one of the most exciting and prolific days of sales in the history of the toy industry. Sales volume was stunning, exceeding everyone's wildest expectations - manufacturer, retailer and consumer. Its effect helped to generate a consumer rush to retail across the board.

The Kid-Tough[TM] Digital Camera is the first preschool appropriate digital camera that's tough enough and easy enough for a preschooler pre·school·er  
n.
1. A child who is not old enough to attend kindergarten.

2. A child who is enrolled in a preschool.

Noun 1.
 to use. A real digital camera with a durable drop-resistant design featuring a color preview screen that allows kids to instantly see the picture they've taken and view or delete previous shots. Also features dual handle grips, two-eye viewing and Auto Flash so even the youngest preschoolers can take great pictures.

About Fisher-Price:

Fisher-Price, Inc., a subsidiary of Mattel, Inc. (NYSE: MAT) and located in East Aurora, New York East Aurora is a village in Erie County, New York, United States. The population was 6,673 at the 2000 census.

The Village of East Aurora lies in the eastern half of the Town of Aurora. It is southeast of Buffalo, New York.
, is the leading brand of infant and preschool toys in the world. The Company has a 75-year legacy of high quality toys that enhance early childhood development. Its often-emulated Play Laboratory was the first child research center of its kind in the toy industry, allowing researchers to observe the way children play and how play benefits their development. Some of the Company's best-known "classic" brands include Little People[R], Power Wheels The creator of this article, or someone who has substantially contributed to it, may have a conflict of interest regarding its subject matter.
It may require cleanup to comply with Wikipedia's content policies, particularly neutral point of view.
[R] and View-Master[R]. Fisher-Price is also a leading developer of baby gear products (nursery monitors, infant swings, high chairs) as well as a wide array of character-based toys inspired by high quality children's programming such as Sesame Street[R], Dora the Explorer Dora the Explorer is an animated television series that is carried on the Nickelodeon cable television network. A pilot episode for the series aired in 1999, and Dora the Explorer became a regular series in 2000. [TM] and Winnie the Pooh. The Company's web site at www.fisher-price.com, provides valuable information and resources to parents.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Publication:Business Wire
Date:Feb 12, 2007
Words:485
Previous Article:Unicorp Provides an Update on Its Walley Prospect Which Has Produced over $200,000 in Gross Oil Revenue.
Next Article:BelAir Networks Awarded Key Patent for Wireless Mesh Technology.
Topics:



Related Articles
TOYING WITH A WIZARD POTTERMANIA CASTS BEWITCHING SPELL OVER MATTEL, LEGO, ET AL.(L.A. Life)
TWELVE TOYS OF CHRISTMAS : CATALOG LISTS THE MUST-HAVES.(Business)
TOY MERGER EXPECTED TO ELIMINATE ABOUT 2,700 JOBS.(BUSINESS)
MAKING A LIST ... TO TEST THE HOTTEST TOYS THIS SEASON FOR AGES 10 AND YOUNGER, WE CALLED IN THE EXPERTS.(U)
Barbie has to flex her muscles for Mattel to boost share value.(Corporate Focus)
MAKING A LIST ... TOY INSIDERS SHARE THE SEASON'S MUST-HAVES.(Business)
L.A.'S TOY STORY CREATIVE TALENT GIVES AREA A PLAYFUL EDGE IN PRAISEWORTHY LIST.(Business)
BRIEFCASE.(Business)
Mattel gets some sparkle thanks to new barbies, Elmo and Pixel Chix.(Up Front)
HOLIDAY GIFT GUIDE.(U)

Terms of use | Copyright © 2009 Farlex, Inc. | Feedback | For webmasters | Submit articles