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Matsushita (Panasonic) Establishes New Automotive Electronics Business Company in Thailand to Cover the Asian Market.


Tokyo, Japan, Nov 28, 2006 - (JCN JCN Japan Corporate News
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 Newswire) - Panasonic Automotive Systems See ITS, embedded system, drive-by-wire, adaptive cruise control, collision avoidance system, autonomous vehicle, heads-up display, DSRC, lane departure system, CAN bus, FlexRay and SYNC.  Company (PAS), a division company of Matsushita Electric Industrial Co., Ltd., best known for its Panasonic brand, today announced it will establish Panasonic Automotive Systems Asia Pacific (Thailand) Co., Ltd. (PASAP) on December 1, 2006 in the Kingdom of Thailand.

The new company assumes a sales role and will cover fast-growing Asian markets including India, Thailand, Indonesia, Malaysia, the Philippines and Vietnam. With the establishment of a new technology development department, the company will also formulate formulate /for·mu·late/ (for´mu-lat)
1. to state in the form of a formula.

2. to prepare in accordance with a prescribed or specified method.
 a product development system aimed at meeting the needs of local consumers.

"The establishment of the new company as a hub for development, manufacture, and sales in the Asian region will lead to stronger cooperation among the PAS companies, realize global business opportunities and optimize optimize - optimisation  Panasonic's product development and production system,*1" said Toru Nishida, the newly appointed Managing Director of Panasonic Automotive Systems Asia Pacific (Thailand) Co., Ltd.

In the first half of 2006, the automobile-related export value in Thailand reached 500 billion JPY JPY

In currencies, this is the abbreviation for the Japanese Yen.

Notes:
The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion.
. This figure is estimated to reach 1 trillion JPY by the end of the year. Thailand has become the fourth largest exporting country in the Asian market for completed vehicles and components following Japan, Korea and China. Within the region which PASAP will cover, automobile manufacturers project a growth in production and exports from 3.5 million vehicles produced in the 2005 fiscal year (ending March 2006) to an estimated figure of over 6 million vehicles in fiscal 2010 (ending March 2011). This means an average growth rate of 110%.*2

Since the establishment of PAS in January 2003, the company has established globally: Panasonic AS America (North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. ) in April 2003; Panasonic AS Europe GmbH (Europe) in April 2004; and Panasonic AS China (China) in April 2005, each with its multi-disciplinary approach to sales, manufacture and development. With the new company now also covering the Asian market, PAS aims to build what will be known as the "Global Five-Base (Japan, Americas, Europe, China, and Asia) Supplemental Network." The network will accelerate PAS's growth strategy by enhancing global co-operation of all five of its automotive electronics business across the world.

*1 Optimization optimization

Field of applied mathematics whose principles and methods are used to solve quantitative problems in disciplines including physics, biology, engineering, and economics.
 of development/manufacture/sales by cooperation from PAS companies on a global basis, such as accepting product orders from an American car manufacturer, designing and developing in Japan, then producing in China.

*2 Figures are based on an independent survey by Panasonic Automotive Systems and conducted in Thailand, Indonesia, Malaysia, the Philippines and India.

About Matsushita Electric Industrial Co., Ltd.

Best known by its Panasonic brand name, Matsushita Electric Industrial Co., Ltd. is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales Net Sales

The amount a seller receives from the buyer after costs associated with the sale are deducted.

Notes:
This amount is calculated by subtracting the following items from gross sales: merchandise returned for credit, allowances for damaged or missing goods, freight
 of US$76.02 billion for the year ended March 31, 2006. The Company's shares are listed on the Tokyo, Osaka, Nagoya and New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 (NYSE NYSE

See: New York Stock Exchange
:MC) stock exchanges. For more information on the company and the Panasonic brand, visit the Company's website at http://panasonic.net/.

Source: Matsushita Electric Industrial Co., Ltd.

Contact:
Akira Kadota, International PR
Tel: 03-3578-1237
Fax: 03-3436-6766

Panasonic News Bureau
Tel: 03-3542-6205
Fax: 03-3542-9018


Copyright [c] 2006 JCN Newswire. All rights reserved. A division of Japan Corporate News Network K.K.
COPYRIGHT 2006 Japan Corporate News Network K.K.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006 Gale, Cengage Learning. All rights reserved.

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Publication:JCN Newswires
Geographic Code:9JAPA
Date:Nov 28, 2006
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