Maternity Designer Isabella Oliver e-commerce Website Named Best Transactional Site by ECMOD.LONDON -- Isabella Oliver (http://www.isabellaoliver.com), the maternity clothes designer, was named ECMOD's best transactional website in its turnover class. The e-commerce website was jointly designed with Screen Pages (http://www.screenpages.com), the online retail and e-commerce company, who developed and operate isabellaoliver.com E-commerce highlights of Isabella Oliver's transactional website include: --Cumulative online sales of close to GBP GBP In currencies, this is the abbreviation for the British Pound. Notes: The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion. 2m since the new site was launched in July 2004. --Quarterly sales boast a YOY YOY Year Over Year YOY Year On Year YOY Young of the Year YOY Yield on Year increase of 172% --Site visitors have increased 10 fold --Average order values are at an industry-leading GBP 150 --Average site conversion ratio about 4% --Online orders make up close to 80% of all sales --75% of customers place a second order. --The US section of the website (launched in August 2005) generated over $50,000 sales in the first month, and over 3000 catalogues were requested. Screen Pages and Isabella Oliver have worked in partnership to deploy many best practice techniques which improve customer acquisition, conversion ratios and basket sizes. The website boasts a number of innovative features rarely seen on websites operated by retailers hundreds of times larger than Isabella Oliver (dual navigation, clickable clickable adj (COMPUT) → cliqueable clickable adj → cliccabile catalogue, weblog See blog and Web log. (World-Wide Web) weblog - (Commonly "blog") Any kind of diary published on the World-Wide Web, usually written by an individual (a "blogger") but also by corporate bodies. , slideshow, image zooming Image Zoom is an extension for all Gecko based web browsers. Image Zoom allows the user to change image sizes within a web page. There are several ways the user can zoom images through the interface as well as the ability to zoom single images or an entire page of images. , colour change). The website has a clear checkout process that stores customer delivery and payment information to encourage repeat purchases. The site is fully integrated with order processing and stock management via XML XML in full Extensible Markup Language. Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations. data exports (using MNP-Media). Isabella Oliver exploits a full range of online marketing activities: email marketing, pay-per-click advertising, search engine optimisation and datafeeds to aggregators like Froogle. The site - despite its youth - enjoys good rankings in search engines for generic terms such as maternity tops, maternity dress maternity dress n → vestido premamá maternity dress maternity n → robe f de grossesse maternity dress maternity n , maternity swimwear, maternity wear sale etc Baukjen de Swaan Arons, Isabella Oliver co-founder, said: "We are so excited to be recognized in this way. It has been great working with Screen Pages, but the real thanks goes to our customers who have helped us along the way, visited our website and purchased our products." Roger Willcocks, Screen Pages' managing director, said: "This is brilliant! We've worked really hard with Isabella Oliver to deliver a world-class website that exploits best practice e-commerce to increased sales and profits. From zero to GBP 2m in two years is really an astonishing a·ston·ish tr.v. as·ton·ished, as·ton·ish·ing, as·ton·ish·es To fill with sudden wonder or amazement. See Synonyms at surprise. success that we are pleased to be part of." |
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