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Matchbox 'Ultimate Collectible' Appraised At $50,000 Goes Live On Sothebys.com and eBay.com for 50th Anniversary.


Business Editors

NOTE TO MEDIA: Multimedia assets available

MT. LAUREL, N.J.--(BUSINESS WIRE)--Aug. 15, 2002

Matchbox

Proceeds From Auction Of Miniature Fire Engine Crafted In Gold And

Gemstones To Benefit Ronald McDonald House Charities This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article.  (R)

Justin Berfield Justin Tyler Berfield (born February 25, 1986) is an American actor, writer and producer. He is best known for his portrayal of the wise-cracking character Reese, the second-oldest brother in the Fox Network television sitcom Malcolm in the Middle. , `Reese' from Fox's "Malcolm in the Middle Malcolm in the Middle is a seven-time Emmy-winning,[1] one-time Grammy-winning[1] and seven-time Golden Globe-nominated[1] American sitcom created by Linwood Boomer for the Fox Network. " and

Ronald McDonald House Charities' 2002 National Youth Ambassador, to

Unveil "Ultimate Collectible"

The first Matchbox (R) cars sold for less than 20 cents.

Now, 50 years later, although most Matchbox (R) cars can still be purchased for under a buck, a miniature Seagrave "Meanstick" fire engine, crafted in gold and precious gems, is on the auction block -- with an appraised value An appraised value (USA) or mortgage valuation (Australia) pertains to the assessed value of real property in the opinion of a qualified appraiser or valuer. It is usually used as a pre-qualification & risk-based pricing factor related to the issuance of mortgage loans by a  of more than $50,000.

This one-of-a-kind model, a piece commemorating the 50th Anniversary of the Matchbox (R) brand, has been crafted in 18-carat white and yellow gold and accented with 34 gemstones, including 24 rubies, four golden sapphires, and six brilliant-cut diamonds. This Matchbox (R) "Ultimate Collectible" will be auctioned off starting today at Sothebys.com and eBay.com to benefit Ronald McDonald House Charities (RMHC RMHC Ronald McDonald House Charities
RMHC Rocky Mountain Hydrofoil Club
).

"Matchbox (R) is one of the foremost brands of diecast," says Everett Marshall Everett Marshall (November 4, 1905 - February 10, 1973) was a professional wrestler who was best known for his work in the late 1930s with what is now National Wrestling Alliance. Biography
Everett Marshall was born on November 4, 1905.
 III, owner of one of the largest collections of Matchbox (R) cars in the world. "Matchbox cars have always been excellent representations of real vehicles. The Ultimate Collectible in particular is an absolutely gorgeous model, fantastically built." Mr. Marshall has more than 27,000 vehicles in his collection, many of which are on display at his Matchbox Road Museum in Newfield, New Jersey Newfield is a Borough in Gloucester County, New Jersey, United States. As of the United States 2000 Census, the borough population was 1,616.

Newfield was formed as a borough by an Act of the New Jersey Legislature on March 8, 1924, from portions of Franklin Township, based
, where he is also mayor.

The auction will conclude at 5:00 PM during the 2002 Matchbox International Toy Show, Saturday, August 24th at Chelsea Piers Chelsea Piers, officially Chelsea Piers Sports & Entertainment Complex, is a series of sports and entertainment buildings constructed on four adjoining piers on the West Side of Manhattan in New York City.  in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
. Sixteen-year-old Justin Berfield, who plays `Reese' on the Emmy-award winning Fox Television series "Malcolm in the Middle," will be at the Toy Show to officially unveil the Ultimate Collectible vehicle to the public for the first time. In addition to playing `Reese,' Berfield donates his time to charity organizations such as Ronald McDonald House Charities, where he has been named a national youth ambassador for the year 2002.

"We're delighted to be chosen as the beneficiary for the 'Ultimate Collectible' auction," says Ken Barun, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of RMHC. "The donation will assist RMHC in our efforts to directly improve the health and well being of children everywhere."

Matchbox (R) vehicle collectors without the winning bid can still purchase a replica of this unique vehicle, as Mattel will be offering two limited-edition replicas: a burgundy version with 50th Anniversary decoration and a special golden-color version. Just like their gold counterpart, these vehicles will feature fine details and a moving ladder, and each will bear the 50th anniversary commemorative com·mem·o·ra·tive  
adj.
Honoring or preserving the memory of another.

n.
Something that honors or preserves the memory of another.



com·mem
 logo. The suggested retail price is $8 each.

Facts about the Matchbox (R) "Ultimate Collectible":
- This one-of-a-kind gold model is a miniature-scale reproduction of a Seagrave Meanstick fire engine.

- The Matchbox (R) fire engine is 3 1/4 inches long, 7/8 inches wide, and 1 1/8 inches tall.

- The body of the miniature truck is made of 18-carat yellow gold. The chassis, axles, screws, and working extension ladder are fashioned of 18-carat white gold. Approximately 135.2 grams (4.34 troy ounces) of gold were used to create the truck and ladder.

- The truck's lights are represented by 34 gemstones, including 24 rubies, 4 golden sapphires, and 6 brilliant-cut diamonds. Total weight of the stones is approximately 1.68 carats.

- The truck was created using the lost-wax casting method. This process requires the destruction of each mold as the gold casting is removed from within. Hence, the "Ultimate Collectible" is a one-of-a-kind work of art.

- The custom-made display case is made of solid cherry wood. The upper case folds back in two sections to reveal a flared pedestal covered in white satin. The truck attaches to the pedestal, but may be removed for close examination. The case features 3 etched brass medallions plated in 24-carat yellow gold. The medallions read, "Matchbox (R) / 50 Years / 1952-2002." In its closed position, the case measures 7 inches tall and 2 3/4 inches wide.

- The truck and case will be auctioned for charity, with proceeds donated by Mattel to the Ronald McDonald House Charities. The auction will be on Sothebys.com and eBay.com with final bids taken during the August 2002 Matchbox International Toy Show, Saturday, August 24th at Chelsea Piers in New York City.

- The Ultimate Collectible was appraised for $50,800 by Susan M. Kelly, Appraiser, Graduate Gemologist, West Chester, PA.


For more information, consumers can log onto the Matchbox website at www.matchbox.com. To place a bid or view the Matchbox "Ultimate Collectible auction, log onto

http://members.ebay.com/aboutme/mattel-boys/.

Ronald McDonald House Charities, a non-profit 501 (c) (3), creates, finds and supports programs that directly improve the health and well being of children through its network of 171 local Chapters in 44 countries. In addition to its cornerstone Ronald McDonald House (R) program and its Ronald McDonald Care Mobiles (R), Ronald McDonald House Charities makes grants to not-for-profit organizations to help children everywhere. To date, Ronald McDonald House Charities and its global network of local Chapters have granted $340 million to children's programs worldwide.

In June of 2002, Sothebys.com and eBay joined forces creating an online destination for guaranteed and authenticated au·then·ti·cate  
tr.v. au·then·ti·cat·ed, au·then·ti·cat·ing, au·then·ti·cates
To establish the authenticity of; prove genuine: a specialist who authenticated the antique samovar.
 fine art and antiques. The web-site, located at www.sothebys.com and on the eBay home page, offers the same breadth and depth of quality property sold on Sothebys.com in the past. Online auctions on Sothebys.com draw from private estates and collections as well as from the inventories of some of the finest art and antiques dealers from around the world.

Collecting categories offered on Sothebys.com include paintings, drawings and sculpture; collectibles and memorabilia; books and manuscripts; Asian art Asian art can refer to art amongst many cultures in Asia.

The Fukuoka Asian Art Museum is the only museum in the world that systematically collects and exhibits Asian modern and contemporary art.
; photographs; prints; furniture and decorative arts decorative arts, term referring to a variety of applied visual arts, both two- and three-dimensional, including textiles, metalwork, ceramics, books, and woodwork, as well as to certain aspects of architecture (see ornament), public buildings, and private houses (see ; watches and clocks; and jewelry jewelry, personal adornments worn for ornament or utility, to show rank or wealth, or to follow superstitious custom or fashion.

The most universal forms of jewelry are the necklace, bracelet, ring, pin, and earring.
 among others.

Mattel Inc. is a worldwide leader in the design, manufacture and marketing of family products. With headquarters in El Segundo, California
El Segundo is also the name of a champion Australian racehorse.


El Segundo is a city in Los Angeles County, California on the Santa Monica Bay, incorporated on January 18, 1917. The population was 16,033 at the 2000 census.
, Mattel has offices and facilities in 36 countries and sells its products in more than 150 nations around the world. For more information on Mattel products, please log-on to our website at www.mattel.com.

MATCHBOX, Matchbox logo, the color "Matchbox orange", and associated trademarks designated by (R) and (TM) are U.S. trademarks of Mattel, Inc., except as noted.(c)2002 Mattel, Inc. All Rights Reserved.

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Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program.
: http://www.businesswire.com/cgi-bin/photo.cgi?pw.081502/bb2
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Date:Aug 15, 2002
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