MatchLogic Joins Forces with Intermercial Technology Leader Adletts International to Create First Intermercial Advertising Network.LOUISVILLE, Colo.--(BUSINESS WIRE)--Sept. 22, 1997-- Online Ad Management Firm To Serve Next Generation of Web Ads MatchLogic, Inc., the leading online advertising management services firm, today announced a strategic partnership with Adletts International, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control , an innovative advertising/messaging intermercial software company. The alliance enables Adletts to utilize MatchLogic's centralized cen·tral·ize v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es v.tr. 1. To draw into or toward a center; consolidate. 2. ad serving technology to display intermercial ads on the Internet. "Adletts firmly believes in centralized online ad serving as the model of the future and MatchLogic is the industry leader in this medium," said Baden Gilmore, president of Adletts. "Their back-end support for campaign management and reporting, and unparalleled strength in targeting technology, made MatchLogic the clear choice for us from the start." Intermercials, or interstitials as they are sometimes called, are Java-based ads and messages that appear on the user's screen while a page or requested URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. is downloading. The messages display for a pre-timed period and then disappear while the requested page continues to download. Adletts' messages, also capable of being clicked through, offer Web sites an exciting new advertising option. The goal of Adletts is to fill the processing time Web-surfers experience during transfers with animated visual and audio advertisements targeted towards the interests of users. The company also uses the latest concurrent multi-threading interstitial In a separate window. See interstitial ad. (World-Wide Web) interstitial - A World-Wide Web page that appears before the expected content page. Interstitials can be used for advertising (intermercial, transition ad) or to confirm that the user is old enough to view the technology which prevents any discernible time delays. "Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. has been maturing as a medium and it was natural that advertisers would begin demanding more compelling options than the basic banner ad A graphic image used on Web sites to advertise a product or service. Banner ads come in numerous sizes, but are often rectangles 460 pixels wide by 60 pixels high. Also 460 x 55 and 392 x 72 sizes are commonly used. ," said Ben Addoms, senior vice-president of MatchLogic. "The interstitial - or intermercial -- is the logical next step for us in providing the next generation of Web ad services to our clients." The cost to the advertiser of each Adlett intermercial is determined by the Website that offers the service. In general, the CPM (1) (Critical Path Method) A project management planning and control technique implemented on computers. The critical path is the series of activities and tasks in the project that have no built-in slack time. ranges from $30-$100 per 10 second ad. Websites pay only a $8 per CPM royalty to Adletts, which includes the cost of MatchLogic serving the intermercials. Adletts International, LLC is a Sausalito, California-based software company whose products include networked Java-based advertising and messaging interstitials. Adletts launched its technology at Web Advertising '97 held April 20 and 21 in Monterey, California For other uses, see Monterey (disambiguation). The City of Monterey is located on Monterey Bay along the Pacific coast in central California. As of 2005, the city population was 30,641. . MatchLogic, founded in 1996, offers a suite of services that enable advertisers and their agencies to quickly and easily orchestrate or·ches·trate tr.v. or·ches·trat·ed, or·ches·trat·ing, or·ches·trates 1. To compose or arrange (music) for performance by an orchestra. 2. entire Internet advertising campaigns. Advertisers can outsource the management of their campaigns to one company that offers everything from strategic consulting to ad serving to near real-time performance tracking. Top management of MatchLogic is made up of executives formerly with Softbank Interactive, dbINTELLECT, The Polk Company, EDS (Electronic Data Systems, Plano, TX, www.eds.com) Founded in 1962 by H. Ross Perot (independent candidate for the President of the U.S. in 1992), EDS is the largest outsourcing and data processing services organization in the country. , Neodata, Nielsen Marketing Research, National Demographics & Lifestyles and other leading information technology and database marketing companies. CONTACT: MatchLogic, Inc. Mallory Kates, 303/665-4007 mkates@matchlogic.com or Adletts International Baden Gilmore, 415/332-3228 baden@adletts.com or Edelman PR Worldwide Michael Berkowitz/Andrew Lokko 212/704-4479/8280 mberkowi@edelman.com alokko@edelman.com |
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