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Masterfoods USA Launches Healthy Snacks in Convenience.


LAS VEGAS Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States.  -- Masterfoods USA will begin selling CocoaVia[R] Brand Heart Healthy Snacks in individual single serving units in convenience stores The following is a list of convenience stores organized by geographical location. Stores are grouped by the lowest heading that contains all locales in which the brands have significant presence.  this fall, the company announced today at the National Association of Convenience Stores The National Association of Convenience Stores (NACS) is a trade association that represents convenience and petroleum retailers. Founded on August 14 1961, it had more than 2200 retail and 1800 supplier company members as of 2006.  Show. The move capitalizes on a growing interest in healthy snacks packaged individually and sold at convenience stores.

CocoaVia[R] Brand Heart Healthy Snacks are formulated with ingredients that help lower bad cholesterol bad cholesterol LDL-cholesterol Cardiovascular disease Cholesterol transported in the circulation by low-density lipoprotein, the elevation of which is directly related to the risk of CAD and cholesterol-related morbidity See LDL-cholesterol. Cf Good cholesterol.  and promote healthy circulation while delivering rich, premium chocolate pleasure.

Products include:

* CocoaVia[R] Original Dark Chocolate Bars - These great tasting heart healthy snacks, made with real chocolate, are an excellent source of calcium and a good source of folic acid folic acid: see coenzyme; vitamin.
folic acid
 or folate

Organic compound essential to animal growth and health and needed by bacteria as a growth factor.
, vitamins B6, B12 and antioxidant vitamins C and E and are a nutritionally responsible 90-100 calories per serving.

* CocoaVia[R] Dark Chocolate Covered Almonds - Fresh, roasted almonds in smooth, premium CocoaVia[R] dark chocolate.

* CocoaVia[R] Rich Chocolate Indulgence Drink - Sold in the refrigerated re·frig·er·ate  
tr.v. re·frig·er·at·ed, re·frig·er·at·ing, re·frig·er·ates
1. To cool or chill (a substance).

2. To preserve (food) by chilling.
 section, this drink tastes like a milkshake but offers the same heart healthy benefits as other CocoaVia[R] products.

Masterfoods USA is already a leading provider of confectionery and snack products to convenience stores. The company's convenience store sales hit record highs this year with its powerhouse brands showing continued growth in the last 12 reported weeks of sale.

CocoaVia[R] Heart Healthy Snacks are currently sold in multi-packs at mass merchandisers, grocery stores, convenience stores and other retail outlets around the country. The new singles items available at convenience stores are a response to consumers' requests to buy the product in individual servings.

"CocoaVia[R] has sold well in multi-packs, but this is a great opportunity for us to reach consumers who are looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 healthier options on the go," said Jamie Mattikow, president of the Mars Nutrition for Health & Well-Being division. "In CocoaVia[R], we've translated our company's vast scientific knowledge in the area of cocoa research into chocolate products that are formulated to promote heart health."

Product photos available upon request.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 9, 2006
Words:326
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