MasterCard International Creates a New, High-Security Hologram; Three-Dimensional Design Provides Increased Protection Against Counterfeit Fraud.PURCHASE, N.Y.--(BUSINESS WIRE)--Feb. 21, 1996--In a continuing effort to increase the physical security of MasterCard cards, the association announced today it has introduced a new hologram See holographic storage. for use on all new cards produced effective immediately. This three- dimensional hologram is more difficult to replicate and, with its distinctive appearance, makes counterfeiting counterfeiting, manufacturing spurious coins, paper money, or evidences of governmental obligation (e.g., bonds) in the semblance of the true. There must be sufficient resemblance to the genuine article to deceive a person using ordinary caution. readily identifiable. "We are moving forward very quickly on advanced fraud prevention technologies such as mircochips and neural networks neural network or neural computing, computer architecture modeled upon the human brain's interconnected system of neurons. Neural networks imitate the brain's ability to sort out patterns and learn from trial and error, discerning and extracting , however there is a critical need in the industry to continue to upgrade current card security," said Joel Lisker, MasterCard International's senior vice president of Security and Risk Management. MasterCard pioneered the use of the hologram in 1983 to help reduce counterfeit To falsify, deceive, or defraud. A copy or imitation of something that is intended to be taken as authentic and genuine in order to deceive another. A counterfeit coin is one that may pass for a genuine coin and may include a lower denomination coin altered so that it may fraud. Since that time through enhanced card security features, use of new technologies such as neural networks and on-going fraud prevention efforts, MasterCard and its members have reduced worldwide fraud for the 12th straight quarter. "Enhanced physical card security is one of the best lines of defense in the worldwide fight against fraud and specifically counterfeiting," said Michael Stenger, Special Agent in Charge, Financial Crimes Division, U.S. Secret Service. "This new hologram by MasterCard is an example of the industry taking card security to the next level." The features of the new hologram design, known as MC Micro Globes follow: o Two-dimensional rings are made up of repeated "MC." o The three-dimensional globes consist of high resolution texture mapping In computer graphics, the application of a type of surface to a 3D image. A texture can be uniform, such as a brick wall, or irregular, such as wood grain or marble. The common method is to create a 2D bitmapped image of the texture, called a "texture map," which is then "wrapped around" of continents onto black spheres. o The word "MasterCard" is distinguishably microprinted in the background of the hologram in two alternating colors. o A hidden image is placed at a specific angle in the hologram during the manufacturing process. Lisker also added that these improved features make identification of the three dimensional hologram easier for members, merchants, and law enforcement personnel. MasterCard International Incorporated is a global payments company that provides consumer credit, debit and other payment products in partnership with 22,000 member financial institutions worldwide. MasterCard's family of brands, MasterCard(R), Maestro(R) and Cirrus(R), represent approximately 452 million cards in circulation, and over 13 million acceptance locations, including 252,000 MasterCard/Cirrus ATMs worldwide. MasterCard's pioneering work in the areas of transaction processing Updating the appropriate database records as soon as a transaction (order, payment, etc.) is entered into the computer. It may also imply that confirmations are sent at the same time. Transaction processing systems are the backbone of an organization because they update constantly. and delivery systems continues to revolutionize rev·o·lu·tion·ize tr.v. rev·o·lu·tion·ized, rev·o·lu·tion·iz·ing, rev·o·lu·tion·iz·es 1. To bring about a radical change in: Television has revolutionized news coverage. 2. the way consumers pay for goods and services In economics, economic output is divided into physical goods and intangible services. Consumption of goods and services is assumed to produce utility (unless the "good" is a "bad"). It is often used when referring to a Goods and Services Tax. . MasterCard can be reached through "Pointers," its Worldwide Web site, at http://www.mastercard.com. CONTACT: MasterCard International Nancy Elder, 914/249-5439 |
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