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Mary-Kate and Ashley Hit Rome...AOL Offers Young Members an Exclusive Sneak Preview of When in Rome, the Latest DVD from the No. 1 Girls Video Franchise in America.

Business Editors

BEVERLY HILLS Beverly Hills, city (1990 pop. 31,971), Los Angeles co., S Calif., completely surrounded by the city of Los Angeles; inc. 1914. The largely residential city is home to many motion-picture and television personalities. , Calif./DULLES, Va.--(BUSINESS WIRE)-- Nov. 13, 2002

AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services.  Gives Fans the Chance to Win Outfits from the Movie,

Autographed Scripts, Posters and DVDs

America's favorite teens embark on an exciting summer adventure in Rome - and only AOL has the exclusive sneak preview sneak preview
n.
A single public showing of a movie before its general release.

Noun 1. sneak preview - a preview to test audience reactions
. Dualstar Online, the online division of Dualstar Entertainment Group, the multi-divisional corporate group for teen superstars Mary-Kate and Ashley and the mary-kateandashley brand, and America Online See AOL. , Inc., the world's leading interactive services company, announced today that AOL members can access never-seen-before footage from When in Rome The phrase "When in Rome" is an abbreviation of the expression "When in Rome, do as the Romans do" which is used to advise people to adapt to the culture of places that they visit. , Mary-Kate and Ashley's highly anticipated visit to Rome. This exclusive feature gives AOL fans of the wildly popular teen stars the chance to preview the movie ten days before its availability in stores, enter a special sweepstakes, and participate in interactive and community features where they can meet up with other fans and chat about the new movie.

When in Rome is distributed by Dualstar Video and Warner Home Video Warner Home Video is the home video unit of Warner Bros. Home Entertainment Group, a division of Warner Bros. Entertainment, Inc. It was founded in 1978 as WCI Home Video (for Warner Communications, Inc.). It was re-named Warner Home Video in 1980.  and will be available in stores November 26. Eager fans can preview the video at AOL Keyword: When in Rome starting November 13 through November 26. In addition, AOL members can enter a sweepstakes beginning November 18 where the grand prize winner will receive two of the outfits worn by Mary-Kate and Ashley in the movie, and other winners will receive autographed scripts, DVDs and posters.

With When in Rome, pack your bags and jet off to Rome as Mary-Kate and Ashley take a summer job with the legendary Derek Hanson - a totally cool international tycoon whose empire reaches from airlines to cutting-edge fashion. Amidst the sights of Europe's most exciting city, Mary-Kate and Ashley do their best to impress their boss, while still finding time to design their own line of very hip clothing, meet some cute guys and turn their summer abroad into one awesome adventure they - and you - will never forget!

Only AOL members will be the first to see footage from When in Rome, with Mary-Kate and Ashley in front of the world famous Trevi Fountain The Trevi Fountain (Italian: Fontana di Trevi) is the largest — standing 25.9 meters (85 feet) high and 19.8 meters (65 feet) wide — and most ambitious of the Baroque fountains of Rome. It is located in the rione of Trevi. . Members will also be able to view the When in Rome trailer, read a short question and answer session with the girls, and see pictures of Mary-Kate and Ashley taken during the filming of their movie.

The exclusive AOL preview of When in Rome is part of AOL's expanding alliance with the mary-kateandashley brand of fashion, lifestyle and entertainment, offering an online destination for kids and 'tween programming with the latest fashion, lifestyle and entertainment news. Available at AOL Keyword:mary-kateandashley, the programming area provides access to the inside scoop on the mary-kateandashley brand's entertainment, fashion and lifestyle projects as well as dynamic community-based elements, such as polls and message boards.

"AOL expands its collaboration with the mary-kateandashley brand by offering this exclusive preview of our latest DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
," said Dualstar CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  and co-founder (with Mary-Kate and Ashley) Robert Thorne. "Now fans of the mary-kateandashley brand can get a peek at this latest movie."

"Our younger members love Mary-Kate and Ashley. AOL's message boards and polls discussing Mary-Kate and Ashley's latest fashion trends and movies receive thousands of posts and votes each month," said Jaqueline Moen, Director of Programming, Kids Only. "We are thrilled to provide them this exclusive feature package for the highly anticipated When in Rome. This special sneak preview represents an exciting new phase in AOL's relationship with the mary-kateandashley brand and shows our commitment to offering exclusive, relevant content to our kid and teen audiences."

"We had a blast making When in Rome," said Mary-Kate. "Now AOL members will get to see us having fun on the set," said Ashley.

About the mary-kateandashley brand

The mary-kateandashley brand is the most successful girls brand in America and the most televised brand in America, with the no. 1 girls video franchise in America through Warner Home Video (Dualstar Video is the no. 1 family entertainment supplier to industry leader Warner Home Video), the no. 1 girls videogame franchise in America through Acclaim Entertainment, the no. 1 celebrity fashion doll Fashion dolls are dolls designed to be dressed and redressed to reflect fashion trends or occasionally fantasy play. The dolls are typically plastic or vinyl, and are manufactured both as toys and as collectibles. They are enjoyed by many age groups.  line in America through Mattel, the no. 1 girls book franchise in America through HarperEntertainment/Parachute Press, the no. 1 AOL Kids performer of all time in America and the no. 1 fastest-growing girls fashion-forward lifestyle line of apparel, accessories and domestics products in America featured at over 2,700 Wal-Mart stores in the U.S. and at Wal-Mart stores in Canada, at ASDA ASDA American Student Dental Association
ASDA Australian Sports Drug Agency
ASDA American Sleep Disorders Association
ASDA American Stamp Dealers Association
ASDA Australian Screen Directors' Association
ASDA Accelerate-Stop Distance Available
 stores (Wal-Mart in Britain) and in Australia at a major retailer, with sportswear, swimwear, footwear, socks, hats, belts, eyewear, daywear day·wear  
n.
Attire that is appropriate for use during the day.
, bodywear, sleepwear, hair accessories, purses, wallets, book bags, backpacks, jewelry, watches, umbrellas, stationery, posters, calendars, domestics, home furnishings, and health and beauty products, cosmetics, hair appliances, hair care products including shampoo, home decor, portable and personal CD players and self expression products. Mary-Kate and Ashley's second feature film is scheduled for 2004 theatrical release by Warner Bros BROS Brothers
BROS Benefits and Retirement Operations Section (King County, Washington)
BROS Barnes and Richmond Operatic Society (London, UK) 
. Pictures. The film is produced by Mary-Kate and Ashley, and Dualstar CEO Robert Thorne.

Dualstar Entertainment Group has offices in Los Angeles, New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, London, Sydney, Mexico City and Bentonville, Arkansas.

About Warner Home Video

With operations in 78 international territories - more than the video division of any other studio - Warner Home Video commands the largest distribution infrastructure in the global video marketplace. Warner Home Video's film library is the largest of any studio, offering top quality new and vintage titles from the repertoires of Warner Bros. Pictures, Turner Entertainment Company, Castle Rock Entertainment, HBO Hyperbaric oxygen therapy (HBO)
A form of oxygen therapy in which the patient breathes oxygen in a pressurized chamber.

Mentioned in: Ozone Therapy
 Home Video and new Line home Entertainment.

About America Online, Inc.

America Online, Inc. is a wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
 of AOL Time Warner Inc. Based in Dulles, Virginia, America Online is the world's leader in interactive services, Web brands, Internet technologies and e-commerce services.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Nov 13, 2002
Words:953
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