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Martinelli's Introduces New, Award-Winning Plastic Apple Bottle.


WATSONVILLE, Calif. -- S. Martinelli & Company, the 138-year-old Watsonville, California Watsonville is a city in Santa Cruz County, California, United States. The population was 44,265 at the 2000 census.

Like neighboring Salinas in Monterey County, Watsonville produces a variety of fruits and vegetables, primarily strawberries, blackberries, raspberries, and
 producer of Martinelli's Gold Medal gold medal

traditional first prize. [Western Cult: Misc.]

See : Prize
 Apple Juice and Sparkling Cider, received the prestigious DuPont Packaging Award for innovation in food processing Food processing is the set of methods and techniques used to transform raw ingredients into food for consumption by humans or animals. The food processing industry utilises these processes.  and packaging announced August 11, 2006. Martinelli's recently introduced its trademark apple-shaped 10 oz. Golden Apple in plastic to satisfy strong consumer demand for a shatterproof shat·ter·proof  
adj.
Resistant to shattering: shatterproof goggles.

Adj. 1. shatterproof - resistant to shattering or splintering; "shatterproof automobile windows"
 bottle. The DuPont award recognizes the technical innovation in developing a round bottle without ribbed structural panels which maintains its shape when the juice is cooled after being flash-pasteurized and hot-filled.

General manager S. John Martinelli, fourth-generation vice president of the company, states, "It was a difficult engineering feat to duplicate Martinelli's renowned brand icon in plastic, but we believe our consumers associate the apple-shaped bottle, dating back to the 1930's, with the fact that our product is made from fresh apples, not from concentrate like nearly all other brands."

The new plastic bottles are now distributed in the western United States Noun 1. western United States - the region of the United States lying to the west of the Mississippi River
West

Santa Fe Trail - a trail that extends from Missouri to New Mexico; an important route for settlers moving west in the 19th century
, the southeast and Midwest at Costco stores and at Sam's Club Sam's Club is a membership-only warehouse club owned and operated by Wal-Mart Stores, Inc. History
The first Sam's Club opened in April 1983 in Midwest City, Oklahoma in the United States.[1]

Sam's Club is named after Sam Walton.
 in California, and will soon be available in the northeast.

Winner of more than 50 gold medal awards, the 138-year-old company introduced the familiar "Golden Apple" bottle in the 1930's, along with the slogan "Drink your apple a day." The apple-shaped design is still produced in clear, recycled glass in both 1.5 liter and individual serving 10 oz. sizes. A popular plastic jug was introduced a few years ago for both apple juice and organic apple juice in the gallon size.

Martinelli's Gold Medal Apple Juice products, including America's best-selling sparkling cider, are made exclusively from U.S.-grown, fresh, tree-ripened apples. They contain no added water, preservatives preservatives,
n.pl food additives that hinder spoilage by reducing the growth of microorganisms. Include nitrates and nitrites, benzoates and sulfites, and many others.
, concentrates, sweeteners or additives of any kind. Recent additions to the product line include organic sparkling cider and sparkling cider blends with mango, pear, peach, wildberry, raspberry, cherry and pomegranate juices. Available in every state and 32 foreign countries, Martinelli's juices are non-alcoholic and certified kosher.

For additional information visit www.martinellis.com or call 1-800-662-1868.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 4, 2006
Words:334
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