Marsteller Announces User Generated Media Alliance with Best of Breed Companies; Launches Digital Check-up Product to Help Clients Navigate Online Channel and Protect Corporate Reputation.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Marsteller today announced a partnership with Intelliseek, BzzAgent, Converseon, and Oddcast to form the User Generated Media Alliance (UGMA See Uniform Gifts to Minors Act. UGMA See Uniform Gifts to Minors Act (UGMA). ), a group of best of breed companies that have come together to provide a 360-approach to online content, given the rapid rise of UGM UGM Union Gospel Mission (Seattle, Washington) UGM Users' Group Meeting UGM Union General Meeting UGM Ultimate Gaming Machine (computer) UGM University of Gadjah Mada, Indonesia UGM Underwater Guided Missile as a trusted source of information. The company also announced the rollout of its Digital Check-up product, designed to help companies navigate today's complex online channel and set a strategy to maintain positioning, stay ahead of competitors and protect corporate reputation. User Generated Media (UGM) is online content generated by consumers (e.g. blogs, chat rooms, forums, avatars, etc.) that is easily accessible to a wide range of audiences including potential customers, media, analysts, employees and the community at large. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Intelliseek, 32 percent of adult online users are now media generators and marketplace influencers, making UGM the fastest growing and most powerful form of advertising. "Managing UGM is a critical issue for organizations given the rapid spread of online content as a trusted source, along with its viral nature. We formed the User Generated Media Alliance with key leaders in this space to bring the power of online content together with dynamic solutions providers to give our clients a comprehensive offering that can protect and sustain them," said Andrew M. Nibley, chairman of Marsteller, the advertising, interactive, design, event management and video production unit of Burson-Marsteller. "The Digital Check-up was designed to help clients maintain awareness of how they are perceived in cyberspace Coined by William Gibson in his 1984 novel "Neuromancer," it is a futuristic computer network that people use by plugging their minds into it! The term now refers to the Internet or to the online or digital world in general. See Internet and virtual reality. Contrast with meatspace. , and then identify the appropriate measures to address that information to meet their business goals." UGMA partners and services include: --Intelliseek - measures and analyzes online "buzz" to help marketers protect, promote and improve their products and brands. Intelliseek will provide blog, discussion forum and chat room monitoring. --BzzAgent - develops word-of-mouth campaigns that help clients drive credibility, understand real-world communications and add value to traditional marketing channels. --Converseon - capitalizes on the changing ways consumers and businesses gather, synthesize To create a whole or complete unit from parts or components. See synthesis. , share and act on information through search engine strategy and optimization optimization Field of applied mathematics whose principles and methods are used to solve quantitative problems in disciplines including physics, biology, engineering, and economics. . --Oddcast - creates and markets VHost conversational character (avatar) software products. Many companies use the VHost application to develop UGM as well as customizable viral marketing An online advertising approach that functions somewhat like word-of-mouth. The "viral" refers to how quickly it propagates, but its purpose is not to cause damage like a computer virus, but to make an offer available to the masses. campaigns. The company's VHost(TM) product family enables organizations to program interactivity into existing e-marketing and e-learning platforms. --Marsteller - is focused on delivering measurable business results through a full range of communications disciplines. Marsteller will coordinate Digital Check-up activities and will conduct competitive website assessments, develop messaging, create influencer programs and drive creative strategies. Digital Check-up In partnership with UGMA members, Marsteller created The Digital Check-up service offering. This customized service reviews and assesses all areas of the online channel and provides organizations with a report card and plan of action to improve their positioning in the digital world. Assessment areas include: corporate website audits, blog influence tracking and evaluation, search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden , message monitoring, word of mouth / viral marketing, and e-fluentials online influencer targeting. ABOUT MARSTELLER Marsteller (www.marsteller.com) is a full-service advertising, design, interactive and production agency focused on providing measurable business results through a full range of communication disciplines. Operating in Chicago, London, Milan, New York Milan is a town in Dutchess County, New York, United States. The Town of Milan is in the northern part of the county. History The area that comprises Milan today was the western part of the Little Nine Partners Patent of 1706. , Pittsburgh and Washington, D.C., the agency focuses on brand-building, business-to-business, corporate, crisis/issues, financial and public education initiatives for clients. The company also provides public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most services through its parent company, Burson-Marsteller. |
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