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Browse Marsden, Alan

1-7 out of 7 article(s)
Title Type Date Words
Enterprise management: Apple has earned a distinct competitive advantage in the technology market, but can this be attributed to the traditional positioning approach to strategic planning or to the emergent resource-based view? Company overview May 1, 2011 2919
Enterprise management: the rise of shared service centres and outsourcing is changing the face of the accounting profession. Alan Marsden discusses the key issues. Company overview May 1, 2010 2075
Enterprise operations: Brazil, Russia, India and China are on their way to becoming the next economic superpowers. Alan Marsden considers the implications. Jan 1, 2010 1570
Integrated management: candidates often struggle with scenario-based exam questions. The examiner for P5 and Alan Marsden offer their guide to tackling them. Sep 1, 2009 1564
Organisational management and information systems: managing human resources is especially hard during a time of economic uncertainty, writes Alan Marsden, who offers his guide to HR planning. Jul 1, 2009 1974
Integrated management: despite its faults, Max Weber's bureaucratic model has been a durable and highly effective organisational structure. May 1, 2009 1683
Integrated management: is globalisation truly leading to a convergence in consumer tastes around the world? Alan Marsden investigates the strategy of "glocalisation". Company overview May 1, 2008 1507

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