Mars US Announces Support for Current Chocolate Standard of Identity.Chocolate Leader Opposes Proposal to "Lower the Bar" on Chocolate by Allowing For Cocoa Butter cocoa butter n. A yellowish-white fatty solid obtained from cacao seeds and used as an ingredient in cosmetics, tanning oils, chocolate, and soap. Also called cacao butter. Substitutes CHICAGO -- In sharp contrast to recent industry efforts to change the Standards of Identity for chocolate, Mars Snackfood US today announced its support for the current definition of chocolate and pledged to continue to make pure, authentic chocolate with 100% cocoa butter for all of its U.S. chocolate products. Changing the Standard of Identity for chocolate could allow manufacturers to make chocolate with cocoa butter substitutes. "Changing the definition of what chocolate is would be a mistake. The bottom line is that we're not going to change our chocolate. Today, Mars US chocolate products are pure, authentic chocolate and they're going to stay that way," said Todd R. Lachman, president, Mars Snackfoods US. "Even though we could save millions of dollars, we simply won't compromise the purity and authenticity of our chocolate by diluting it with a cocoa butter substitute. This company was built on quality - it's one of our core principles - and we will not lower the bar on chocolate quality. " The current industry petition to revise the Standards of Identity would fundamentally redefine chocolate. The proposal could allow manufacturers to call a product chocolate even if it used vegetable oil as a substitute for cocoa butter. Cocoa butter is one of the key defining ingredients in chocolate, providing the signature melt-in-your-mouth creaminess and texture. "At Mars, the consumer is our boss, and American consumers are passionate about chocolate. They don't want anyone to change the chocolate they've enjoyed for generations," said Lachman. "As a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. , we have the freedom to invest in the highest quality chocolate and deliver what consumers want." Mars is the world's foremost expert on chocolate. The company has nearly 100 years of expertise making high quality chocolate and is one of a handful of companies still making its own chocolate. The company is one of the world's largest chocolate manufacturers This is a list of companies who produce chocolate, not chocolates. That is, they process cocoa beans into a product versus melting chocolate for use as coating or molding into truffles, pralines, or other chocolate confectionaries. with some of the best loved chocolate brands including M&M'S[R] Chocolate Candies, Dove[R] Chocolate, Snickers
Snickers is a sweet bar made by Mars, Incorporated. [R], Milky Way Milky Way, the galaxy of which the sun and solar system are a part, seen as a broad band of light arching across the night sky from horizon to horizon; if not blocked by the horizon, it would be seen as a circle around the entire sky. [R], 3 Musketeers[R] and Twix[R] Brands. Mars is also a global leader in cocoa research. Decades of Mars research has led to major innovations in the areas of sustainable cocoa farming technology; taste and texture of chocolate products; and the health benefits of cocoa-based compounds such as flavanols. Mars US is the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. food, snack and pet care operations of Mars, Incorporated Mars, Incorporated is a world-wide manufacturer of confectionery, pet food and other food products with US$21 billion in annual sales in 2006. Headquartered in McLean, Virginia, USA, the company is entirely owned by the Mars family, making it one of the largest privately owned U.S. , one of the world's leading food manufacturers. With more than $7 billion in annual sales in the U.S., the combined food, snack and pet care segments are a symbol of excellence for quality brands. Headquartered in Hackettstown, New Jersey Hackettstown is a town in Warren County, New Jersey, United States. As of the United States 2000 Census, the town population was 10,403. The town is located in the eastern most region of the Lehigh Valley. , Mars US employs more than 9,000 associates in the United States, with 52 facilities nationwide. The company owns some of the world's favorite brands, including M&M'S[R] Brand, SNICKERS[R] Brand, UNCLE BEN'S
Uncle Ben’s is a brand name for parboiled (“converted”) rice and related food products. Owned by Mars, Inc. in the U.S. [R] Brand, PEDIGREE[R] Brand Food for Dogs, and WHISKAS[R] Brand Food for Cats. |
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