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Mars Incorporated Unifies Corporate Brand Globally.

MCLEAN, Va., May 11 /PRNewswire/ -- Mars Incorporated announced plans today to unify its regional corporate brands under the single corporate brand name, Mars. By the end of 2007, with a few exceptions, all of the company's units operating in more than 65 countries will be referred to as Mars.

"A single corporate brand name will consolidate and leverage the credibility and goodwill that Mars has earned world-wide through its famous product brands," said Mars Global President Paul S. Michaels. "By introducing a unified corporate brand name, Mars, we will reduce complexity, provide one point of reference and build greater awareness for our business."
  The company is currently known as Masterfoods in most markets.

  About Mars Incorporated

Mars Incorporated is a privately-held company that produces some of the world's leading confectionery, food and petcare products and has growing beverage and health & nutrition businesses. Headquartered in McLean, Virginia McLean is an unincorporated community located in Fairfax County in Northern Virginia. A small geographic area along Chain Bridge Road in Arlington County has a 22101 zip code and is also part of McLean. , Mars Incorporated operates in more than 65 countries and employs more than 40,000 associates worldwide. The company's global sales are approximately $21 billion annually. Founded in 1911, the company manufactures and markets a variety of products under many of the world's most recognizable trademarks, including MILKY WAY Milky Way, the galaxy of which the sun and solar system are a part, seen as a broad band of light arching across the night sky from horizon to horizon; if not blocked by the horizon, it would be seen as a circle around the entire sky. (R), M&M'S(R), SNICKERS
''This entry is about the confectionery named Snickers. For other uses, see Snickers (disambiguation).

Snickers is a sweet bar made by Mars, Incorporated.
(R), MARS(R), UNCLE BEN'S(R) Rice, and PEDIGREE(R) and WHISKAS(R) petcare products.

CONTACT: North America: Alice Nathanson, +1-323-586-4939, Mobile: +1-323-286-8357,, or Europe: Klaske de Jong, +32 (0) 2 712 7216, Mobile: +32 (0) 499 5859 14,, or Latin America, Philippe Bellande, +1-787-620-1263, Mobile: +1-787-604-6222,, or Asia Pacific: Simon Bromell, +03 8862 5200, Mobile: +0419 508707,, or Africa, India, Middle East: Christine Greaves greaves

cracklings, an edible raw fat from the meat trade. The skimmings from the preparation of this fat are also called greaves. They represent a low grade of meat meal.
, +971 4 8081 652, Mobile: +971 5 05536129,, all of Mars Incorporated

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Publication:PR Newswire
Date:May 11, 2007
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