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Marqui Raises $3M to Address Brand and Campaign Management Services.


VANCOUVER, British Columbia British Columbia, province (2001 pop. 3,907,738), 366,255 sq mi (948,600 sq km), including 6,976 sq mi (18,068 sq km) of water surface, W Canada. Geography
 and PORTLAND, Ore. -- Company Closes 'A' Round, Delivers Communications Management Communications management is the systematic planning, implementing, monitoring, and revision of all the channels of communication within an organization, and between organizations; it also includes the organization and dissemination of new communication directives connected with an  Software as a Service

Marqui, Inc., a provider of communications management services with a thriving base of customers such as H&R Block, Enerflex Systems Enerflex Systems Ltd. TSX: EFX is a Calgary, Alberta supplier of products and services to the global oil and gas production industry. Profile
Enerflex Systems Ltd.
 and The Canadian Advanced Technology Alliance (CATA Cat´a

1. The Latin and English form of a Greek preposition, used as a prefix to signify down, downward, under, against, contrary or opposed to, wholly,
), today announces the company's launch and the opening of U.S. headquarters in Portland, Oregon with additional offices in Silicon Valley and Vancouver, Canada. Armed with an existing list of more than 200 customers, partners and an experienced management team, Marqui, Inc. brings category-leading, Software as a Service (SaaS) marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales  and brand management services to the market. The company is backed by three million dollars in funding lead by Ventures West of Vancouver, Canada. In addition to the company launch, today Marqui is announcing that The Thomas C. Wales Thomas C. Wales (1952–2001) was a federal prosecutor and gun control advocate from Seattle, Washington, who was the victim of an unsolved murder.

Wales was born in Boston, Massachusetts.
 Foundation, a nonprofit organization Nonprofit Organization

An association that is given tax-free status. Donations to a non-profit organization are often tax deductible as well.

Notes:
Examples of non-profit organizations are charities, hospitals and schools.
 promoting leadership and civic engagement, has selected Marqui's services to help manage their campaign communications.

"Marketing is in a state of crisis," according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Forrester Research Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Corporate facts
  • Founded: 1983 by George F.
 Analyst Elana Anderson in her report titled The Marketing Technology Backbone. "New consumer behaviors, interactive channels, pressure to improve the ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot).  of marketing spending and the challenges of integrating marketing programs require that companies rethink marketing's role, redefine the marketing organization, and build new processes.... Technology is crucial to this transformation."

The problem many organizations face today is guaranteeing brand and messaging consistency through all the communication channels available to them. Communications professionals face many process and technical issues as they distribute information through newsletters and e-mail, to web sites and even to office documents. Marqui addresses this dilemma in a unique way by offering management-defined control over the look, feel, timing, content and distribution of information using a customizable workflow approval process. Marqui sends the approved, scalable content to Web sites, email campaigns, Microsoft(R) Word, XML XML
 in full Extensible Markup Language.

Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations.
, phones, PDAs and text messages for a subscription fee that starts at $199 a month.

With an experienced executive team led by CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Stephen King, formerly number two at Merant, an industry-leading change management provider, Marqui is creating compelling, simple to use products that reflect the workflow of the customer's organization, ensuring content and brand integrity. Delivered as a subscription service, Marqui's unique technology allows customers' data to reside on the customers' server and stay at the location of their choice. Current solutions require the content to reside on hosted servers, outside the customers' control.

Marqui improves controls over branding and messaging via subscription software services (like that of salesforce.com) that ensure the following:

--Powerful communications and media management capabilities with automated approvals working to preserve brand and content integrity.

--Consistency of content (including rich media and documents), Web content management and digital asset management capabilities allowing quick content updates and tight controls.

--The flexibility to interface with and leverage existing software infrastructures including CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. , content management solutions and legacy software.

--Integration and control of internal and external email campaigns eliminating dependence on additional vendors.

--Calendar-based communications management tools that automate time-sensitive campaign communications; for example, launching e-mail campaigns or removing dated information from the Web at the appropriate time.

--Support for virtually any output device, format or language; Marqui works via a scalable software engine that allows text or media files to be input once and repurposed for email, Web, PDAs, printers and more.

"Marqui helps us communicate more effectively," said Angelynn Talcott, executive director for The Thomas C. Wales Foundation. "Our message is our "brand" and we want to concentrate on consistency of that message in all communications. With Marqui, we enter information only once and are able to have the same information consistently routed through a structured approval process and immediately distributed to our Web sites, into personalized e-mails to our donors and supporters, and to our newsletter subscribers, all automatically and accurately."

About Marqui, Inc.

Marqui has helped organizations of every shape and size take complete control of their branded content and communications output. Through an easily implemented service, Marqui's communications management software automates and manages communications by ensuring marketing professionals and business managers consistency and control over their brand and messaging, freeing them to focus solely on improving the quality of their communications, not technology.

Marqui's executive team is led by CEO Stephen King, formerly number two at Merant, an industry-leading change management provider. Marqui also counts a distinguished advisory board including Howard Gwin, former executive of PeopleSoft, Rowland Hanson, former brand guru for Microsoft, Dr. Paul Kedrosky, award-winning author, inventor and analyst and Marc Canter, the founder of Macromind, which later became Macromedia. Hundreds of companies, includingH&R Block, Enerflex Systems, CATA, The Thomas C. Wales Foundation, Brewster and the Community Colleges of Spokane The Community Colleges of Spokane is a community college district based in Spokane, Washington USA. It comprises Spokane Community College, Spokane Falls Community College and the Institute for Extended Learning. Its current Chancellor is Dr.  have selected Marqui as their marketing campaign and brand management solution.

For more information on the new company and products visit: www.marqui.com.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 10, 2004
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