Marqui Pays Bloggers In Revolutionary Marketing Move; Generates 244,000 Google Hits in One Week.VANCOUVER, British Columbia British Columbia, province (2001 pop. 3,907,738), 366,255 sq mi (948,600 sq km), including 6,976 sq mi (18,068 sq km) of water surface, W Canada. Geography & PORTLAND, Ore. -- Marqui, a provider of Communications Management Communications management is the systematic planning, implementing, monitoring, and revision of all the channels of communication within an organization, and between organizations; it also includes the organization and dissemination of new communication directives connected with an Software (CMS (1) See content management system and color management system. (2) (Conversational Monitor System) Software that provides interactive communications for IBM's VM operating system. ) for marketing and business managers, today announces the launch of their innovative, trust-based blogging program. Marqui will pay approximately twenty bloggers $800 per month to write about the company and has signed three-month contracts with each of them. The bloggers are required to write about the company once a week and display a logo on their site indicating that they are paid by Marqui. In order to preserve the bloggers' integrity, the company will pay each blogger for the duration of the contract, regardless of the positive or negative nature of the feedback. Marqui is posting all terms and conditions on their web site (www.marqui.com/paybloggers), and will link to the blogs and the discussions they generate. Much like a public focus group, Marqui hopes the bloggers will start discussions about products that will yield suggestions for future developments. And, like the next iteration of public forums, Marqui believes bloggers will uncover leads -- both for sales opportunities and developer partner leads. The company will pay their contracted bloggers for each qualified lead. Marqui's Software-as-a-Service (SaaS) will be positioned into the blogosphere The total universe of blogs. See blog. not as a tool for bloggers or blogging, but as a new approach to providing easy-to-use tools to marketers who want to take control of their own messages and brands in all communication vehicles. Marqui's solution outputs 'scalable content' sending it to newsletters, newswires, document management systems, corporate intranets or even in raw XML XML in full Extensible Markup Language. Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations. , in addition to web sites and email campaigns. Communications management combines the flexibility of content management systems and scalable content distribution with the power of email campaigning and the structure of workflow management. This burgeoning new area is part of the Web 2.0 -- a pragmatic reaction to the excesses and inefficiencies of Web 1.0. Marqui's unique approach enables customer's legacy systems to remain in place, while marketers and employees can take control of their own messages and update content quickly and easily. "As a company that sells primarily to marketers, we were looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. new, creative ways to get to market, and we believe we're changing marketing dynamics through our innovative, transparent use of the blogosphere," said Stephen King <noinclude></noinclude>
Stephen Edwin King (born September 21, 1947) is an American author of over 200 stories including over 50 bestselling horror and , President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Marqui. "We have a mantra of simplicity and integrity that we bring to everything we do. We are offering a clear view into the components of our program that will allow others to easily follow suit. In a way, it's like an open source marketing program." Marqui's "Pay Bloggers to Blog" program was developed by Marc Canter Marc Canter is CEO of Broadband Mechanics, which produces People Aggregator, a social networking tool with freely available source code. Previously, he was a founder of the company that became Macromedia. , of Broadband Mechanics, a San Francisco based firm, who was the founder of MacroMind, which became MacroMedia (MACR MACR Macromedia (stock symbol) MACR Missing Air Crew Report MACR Major Accident Control Regulations (UK) MACR Monthly Arrest and Citation Register MACR Modified And Combinable REMIC ). "We're promoting this blogging program as an alternative to traditional forms of marketing -- like advertising," said Canter. "This program has created significant controversy. There are concerns that bloggers' opinions will be purchased and traditional marketers -- like publishers -- are concerned about their revenues. We think the idea of paying someone to initiate conversation about Marqui will result in a significant benefit, and we anticipate a growing trend." About Marqui Marqui has helped organizations of every shape and size take complete control of their branded content and communications output. Through an easily implemented software-as-a-service, Marqui's communications management system automates and manages communications by ensuring marketing professionals and business managers consistency and control over their brand and messaging, freeing them to focus solely on improving the quality of their communications, not technology. Marqui's executive team is led by CEO Stephen King, formerly number two at Merant, an industry-leading change management provider. Marqui also counts a distinguished advisory board including Howard Gwin, former executive of PeopleSoft, Rowland Hanson, former brand guru for Microsoft, Dr. Paul Kedrosky, award-winning author, inventor and analyst and Marc Canter, the founder of Macromind, which later became Macromedia. Hundreds of companies, including as H&R Block, The David Suzuki Foundation The David Suzuki Foundation is an environmental organization based in Vancouver, British Columbia, Canada. It is a non-profit organization that is incorporated in both Canada and the United States, and is funded by over 40,000 donors. , The Thomas Wales Wales, Welsh Cymru, western peninsula and political division (principality) of Great Britain (1991 pop. 2,798,200), 8,016 sq mi (20,761 sq km), west of England; politically united with England since 1536. The capital is Cardiff. Foundation, Brewster and the Shriners of America have selected Marqui as their marketing campaign and brand management solution. For more information on the new company and products visit: www.marqui.com. |
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