Marlene Jensen and Paul Swift form partnership, Jensen becomes publisher of this newsletter.

Veteran magazine and newsletter publisher, editor and consultant Marlene Jensen and The Newsletter on Newsletters editor Paul Swift have formed a limited liability company in which Jensen will take over the duties of publisher, while Swift will remain editor.

"Since taking over as publisher four years ago" (NL/NL 5/31/01), Swift said, "I've been looking around for someone to handle the business side of the operation. I am a journalist both by education and experience and, to be frank, not much of a businessman. I think the horse Trigger stomping in the dirt to the commands of Roy Rogers could balance my checkbook better than I."

After eight months of discussions, the two formed a partnership this month under the name of The Newsletter on Newsletters LLC. Jensen will bring to the company 20 years of experience in publications management, ancillaries, promotion, and online interaction..

"Considering our backgrounds, skills and interests, Marlene and I are about as good a complement to each other as one could ever hope for," Swift said.

Jensen said, "Paul and I have known each other for years and have successfully worked on some joint projects. I'm delighted to have Paul continue his award-winning work with the newsletter, while I streamline the business end and look at ways to expand. For starters, there's a lot we can do with the website to make it more valuable to publishers, and I see real growth opportunities in special reports.

"I'd love to hear from each of you as to what you would like to see more of in the future. Please e-mail me ([e-mail]) or grab Paul or me at the June NEPA conference and tell us how we can be of more help to you. And, if you have any marketing ideas you think we should be using, I look forward to hearing them. After all, you're the smartest marketers in the industry!"