MarketingSherpa and KnowledgeStorm to Host IT Marketing Teleseminar; Teleseminar featuring IT marketing metrics from MarketingSherpa's IT Marketing Metrics Guide.

ATLANTA & WARREN, R.I. -- KnowledgeStorm (www.knowledgestorm.com), the Internet's top-ranked technology search site, today announced it will be hosting a joint teleseminar on August 5, 2004 with MarketingSherpa (www.MarketingSherpa.com), a media company that publishes newsletters and reports featuring case studies, results data, and best practices for marketing, advertising, and public relations professionals.

Anne Holland, Publisher of MarketingSherpa, will lead the teleseminar, "IT Marketing Metrics - Better Marketing Through Better Knowledge." Based on the new MarketingSherpa report - IT Marketing Metrics Guide: 2004 Data for Software, Hardware & Services Marketers, Holland will present what more than 879 software, hardware and IT services marketers said works -- and what doesn't -- for their own lead generation and direct sales efforts. This free educational teleseminar will answer the following questions:

--How much should it cost you to generate a qualified sales lead?

--Which marketing tactics should I use, and when?

--How do I optimize my web sites and landing pages for stronger results?

--How does my budget stack up against the industry average?

The presentation is scheduled for Thursday, August 5, 2004, at 4:00 p.m. (ET). For further information and to register for the free teleseminar, please visit KnowledgeStorm's web site at: http://www.knowledgestorm.com/search/viewabstract/67888/67888/ ProMailing. (Due to the length of this URL, it may be necessary to copy and paste this hyperlink into your Internet browser's URL address field.)

About MarketingSherpa

MarketingSherpa, Inc. is a media company publishing newsletters and special reports focusing on case studies and best practices for marketing, advertising, and public relations professionals. MarketingSherpa's reporters and editors interview experienced and innovative marketing professionals to ask them, "What's really working for you?" Then they share their tactics, advice, and results data in their newsletters and special reports. Over 173,000 subscribers read MarketingSherpa's newsletters every week, and thousands shop at the SherpaStore. For more information, visit http://www.marketingsherpa.com and www.SherpaStore.com.

About KnowledgeStorm

Founded in 1998, KnowledgeStorm is the Internet's top-ranked technology search site. With the largest online index of IT solutions, KnowledgeStorm offers technology buyers a free, easy and comprehensive means to match business requirements to a "short list" of technology providers and to stay current on technology topics and trends. This information is available through the KnowledgeStorm Network, which includes www.knowledgestorm.com, specialty search sites and syndication partners. Technology vendors use KnowledgeStorm's efficient, effective lead generation services to fill sales pipelines with motivated and educated buyers. For more information, visit http://www.knowledgestorm.com.

MarketingSherpa, SherpaStore and their logos are trademarks of MarketingSherpa, Inc.

KnowledgeStorm and the KnowledgeStorm logo are trademarks of KnowledgeStorm, Inc.