MarketingSherpa's meteoric rise continues with buy by MEC Labs.Anne Holland founded the Rhode Island-based marketing research firm MarketingSherpa only six and a half years ago from her second bedroom ("yes, honestly"), but she now boasts 237,000 readers, three offices, and nearly 700 case studies. In September, Florida-based MEC MEC Ministério da Educação (Ministry of Education) MEC Ministerio de Educación y Ciencia (Spain: Ministry for Education and Science) MEC Mountain Equipment Co-Op Labs Group acquired MarketingSherpa for an undisclosed sum, leaving the company in place. MEC Labs conducts primary research about marketing tactics such as video ads online, search marketing, and A/B A/B Airborne A/B Afterburner (jet engines) A/B Air Blast A/B Answerback A/B Auto-brake A/B Air Bus A/B Afterburning e-mail tests for its newsletter readership of 50,000. MarketingSherpa has been praised by The Economist, Harvard Business School's Working Knowledge Site, and Entrepreneur.com. "Nothing dramatic will change," Anne wrote. "We're keeping our same name, our staff, our regular publications and, yes, our Warren, R.I., headquarters. And our goal remains the same--to conduct new research into what really works in marketing via Case Studies, Benchmark Guides and Summits. "Plus, now our research for you will be supplemented by the team at MEC Labs Group. They run an actual laboratory facility in Atlantic Beach Atlantic Beach is the name of some places in the United States of America:
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Times and Reuters. "So, we'll keep doing anecdotal anecdotal /an·ec·do·tal/ (an?ek-do´t'l) based on case histories rather than on controlled clinical trials. anecdotal adjective Unsubstantiated; occurring as single or isolated event. research for our exclusive Case Studies as well as primary studies for our Benchmark Guides. Plus, we'll be able to partner with their scientists and statisticians Statisticians or people who made notable contributions to the theories of statistics, or related aspects of probability, or machine learning: A to E
MarketingSherpa, 499 Main St., Warren, RI 02885, 877-895-1717, www.marketingsherpa.com |
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