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Articles
1-100 out of 100 article(s)
| Title |
Author |
Type |
Date |
Words |
| Veritec Rolls Out the Multi-Purpose Visa Branded Prepaid Card Program With Its 2D Barcode to Store Cardholder Information. |
|
|
Dec 7, 2009 |
396 |
| Keeping the door open: extending branch hours can lift branch and network performance--but some forms of extended hours deliver a better return on investment than others. Success depends largely on the local market environment. |
Diepold, Brian; Rymers, Steve |
|
Dec 1, 2009 |
1415 |
| Instilling a profit-driven marketing mindset: Capital One Corp., McLean, Va., uses four instruments in order to inculcate an ROI-oriented marketing mentality within its organization: analytics, decision-support tools, process and organizational alignment. The authors of the new book, "The Four Pillars of Profit-Driven Marketing" explain how the financial services company succeeds in this effort. |
Moeller, Leslie H.; Landry, Edward C. |
|
Dec 1, 2009 |
2949 |
| Use transaction data to take full advantage of debit rewards, provider says. |
|
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Dec 1, 2009 |
694 |
| Reader's guide. |
|
|
Dec 1, 2009 |
787 |
| Philippines: PNB launches credit cards. |
|
|
Nov 25, 2009 |
162 |
| Firm. |
Madler, Mark R. |
Brief article |
Nov 23, 2009 |
75 |
| Emirates NBD Emirates NBD unveils new brand. |
|
|
Nov 22, 2009 |
399 |
| Small businesses embracing social media: more N.H. firms are embracing new way of communicating, marketing. |
McCord, Michael |
|
Nov 20, 2009 |
804 |
| China : ICBC, UMPay and Amex launch China's first dual-currency, mobile payment credit card. |
|
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Nov 16, 2009 |
470 |
| China : ICBC, UMPay and American Express Launch China s First Dual-currency, Mobile Payment Credit Card. |
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Nov 12, 2009 |
473 |
| Contest highlights: digital merchandising content. |
|
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Nov 1, 2009 |
417 |
| Community bank answers economic questions on YouTube videos. |
|
Brief article |
Nov 1, 2009 |
234 |
| iPhone app allows wireless remote deposit from retail customers. |
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Brief article |
Nov 1, 2009 |
232 |
| New checking products feature saving component, debit card rewards. |
|
Brief article |
Nov 1, 2009 |
270 |
| A radio campaign about customer service. |
|
Brief article |
Nov 1, 2009 |
163 |
| Kids Club/Family Savers Program [category: customer acquisition and retention]. |
|
Brief article |
Nov 1, 2009 |
212 |
| A common sense annual report for lean times. |
|
Brief article |
Nov 1, 2009 |
252 |
| A succinct report for a business audience. |
|
Brief article |
Nov 1, 2009 |
110 |
| Banking with the enemy. |
Hall, Robert |
|
Nov 1, 2009 |
873 |
| Attention editors and reporters! Better media relations: if you want positive coverage of your bank in the local news media, you first need to do your homework and cultivate relationships with key personnel at each newspaper and broadcast station. In other words, treat them the way you would any important customer. |
Kincy, Jason |
|
Nov 1, 2009 |
3450 |
| Right pricing: through good pricing practices, you can retain existing customers as well as attract new ones even during times of economic uncertainty. |
Thamara, Thomas |
|
Nov 1, 2009 |
2387 |
| Where the industry is headed. |
Gilbreath, Bob |
Viewpoint essay |
Nov 1, 2009 |
1789 |
| As costs rise, choose carefully when to use direct mail. |
Turner, Jim |
|
Nov 1, 2009 |
574 |
| Social networking as 'unintentional advertising". |
Pry, Carl G. |
|
Nov 1, 2009 |
541 |
| Arkansas bankers: consumers taking up tech time-savers. |
Walden, Jamie |
|
Oct 26, 2009 |
1245 |
| LFC's Unique Online Auction Campaigns Fuel Sales of California Land. |
|
|
Oct 22, 2009 |
539 |
| Now screening near you: no longer strictly for big banks, digital merchandising is likely to become the norm at most financial institutions in three to five years. Here's how digital technology is evolving today--and how enhanced digital will benefit banks tomorrow. |
Stewart, Deb |
|
Oct 1, 2009 |
2827 |
| Sales improved during pilot for digital merchandising at Caja Mediterraneo. |
|
Brief article |
Oct 1, 2009 |
169 |
| A simple tool to help assess and create customer value. |
Triplett, Ted |
|
Oct 1, 2009 |
420 |
| We don't need no stinking bailout. |
|
Brief article |
Oct 1, 2009 |
175 |
| Salem five direct adds high-yield savings to its online banking products. |
|
Brief article |
Oct 1, 2009 |
148 |
| A campaign targeting small business. |
|
Brief article |
Oct 1, 2009 |
131 |
| Save Michigan. |
|
Brief article |
Oct 1, 2009 |
215 |
| A nautical salute to the bank's former president. |
|
Brief article |
Oct 1, 2009 |
135 |
| BisB sponsors bourse screen. |
|
|
Sep 17, 2009 |
311 |
| BisB sponsors Bahrain bourse screen. |
|
|
Sep 17, 2009 |
320 |
| SEC Issues Small Entity Compliance Guide For Regulation S-AM. |
|
|
Sep 16, 2009 |
1912 |
| Ka-Ching! A Campaign to Encourage Savings. |
|
Brief article |
Sep 1, 2009 |
192 |
| Control Freak Campaign. |
|
Brief article |
Sep 1, 2009 |
229 |
| 'Unique Solutions' campaign. |
|
Brief article |
Sep 1, 2009 |
194 |
| Be a financial lifeguard: consumers are full of resentment and mistrust as hard times force them to retrench financially. The successful banks in this altered landscape are likely to be those that are safe, local and project an image as a trusted protector of the customer's endangered wealth. |
Fabrizio, Lou; Fortuna, Michael |
Cover story |
Sep 1, 2009 |
2492 |
| Showing your face on Facebook: having a presence on this social networking site is an important way to boost your bank's digital brand. Here are some definitions of concepts (fans, walls, news feeds) and best practices. |
Fish, Meagan L. |
|
Sep 1, 2009 |
2061 |
| Compliance traps when using referral incentives. |
Pry, Carl G. |
Brief article |
Sep 1, 2009 |
560 |
| Q and a with ... Brian Townley. |
|
Interview |
Sep 1, 2009 |
537 |
| United States : Chase pumps $92M into Florida launch. |
|
|
Aug 11, 2009 |
156 |
| Union Bank began rolling out its corporate branded identity this month, with signs replaced throughout Union's office buildings and branches in California, Oregon and Washington. |
Allen, Mike |
|
Jul 27, 2009 |
114 |
| To promote local spending, bank distributes local 'currency". |
|
Brief article |
Jul 1, 2009 |
173 |
| Banks respond to recession with unique offers, education to aid customers. |
|
Brief article |
Jul 1, 2009 |
230 |
| Idea bank. |
|
|
Jul 1, 2009 |
846 |
| The squeeze: selling in tough times: you can sell your bank out of current hard times as long as you move proactively and have a focused game plan. Here are 10 steps to help you achieve this goal. |
Schneider, Jim |
Cover story |
Jul 1, 2009 |
2213 |
| Al Baraka Banking Group Unveils New Identity. |
|
|
Jun 5, 2009 |
209 |
| New identity for Al Baraka Group. |
|
|
Jun 3, 2009 |
461 |
| Financial education for military families. |
|
Brief article |
Jun 1, 2009 |
127 |
| Choices. |
|
Brief article |
Jun 1, 2009 |
61 |
| 'Make it happen' campaign. |
|
Brief article |
Jun 1, 2009 |
93 |
| Stretch your budget for today's economy. |
Turner, Jim |
|
Jun 1, 2009 |
572 |
| BofA launches new home loans brand and Clarity Commitment. |
|
|
Jun 1, 2009 |
576 |
| LANKACLEAR LAUNCHES THE FIRST SECTORAL CERTIFICATE AUTHORITY IN SL. |
|
|
May 30, 2009 |
555 |
| History goes in re-brand. |
|
|
May 28, 2009 |
330 |
| HSBC Amanah launches Shari'ah-compliant products in Mauritius. |
|
|
May 13, 2009 |
247 |
| United Arab Emirates: HSBC Amanah growth continues launches Shariah compliant products in Mauritius. |
|
|
May 12, 2009 |
260 |
| Acxiom Corp. has signed a multi-year renewal with Chase Card Services, the credit card division of JPMorgan Chase & Co., to provide customer marketing services. |
|
|
May 4, 2009 |
49 |
| Coldwell banker. |
|
Brief article |
May 1, 2009 |
57 |
| Instant credit prescreen: a way to stand out from competitors? |
|
|
May 1, 2009 |
688 |
| Wachovia wins award for promotion of its automatic savings program. |
|
Brief article |
May 1, 2009 |
268 |
| Product awareness posters. |
|
Brief article |
May 1, 2009 |
191 |
| Peeps anniversary card. |
|
Brief article |
May 1, 2009 |
98 |
| The adventures on the Road to Happiness Customer Contest. |
|
Brief article |
May 1, 2009 |
225 |
| Roots 'N Blues 'N BBQ Festival. |
|
Brief article |
May 1, 2009 |
261 |
| Small-Business Appreciation Month. |
|
Brief article |
May 1, 2009 |
175 |
| The curse and the opportunity of living in interesting times. |
Hall, Robert |
Viewpoint essay |
May 1, 2009 |
828 |
| Jump-start cross-selling: guidelines and suggestions for implementing an effective cross-selling program. |
Sandenaw, Richard L. |
|
May 1, 2009 |
2054 |
| Aligning your ducks: marketing organizational structure should line up perfectly with the bank's strategic plan and vision. Unfortunately marketing at many community banks is structured on an "ad hoc" basis--forcing it to react to market conditions--rather than being proactive. |
Matheny, John |
Viewpoint essay |
May 1, 2009 |
2441 |
| Why marketing initiatives fail: campaigns sometimes flop because we ignore the fundamentals. Here are the eight most frequent obstacles to marketing success and some suggestions for overcoming them. |
Graham, John R. |
|
May 1, 2009 |
1353 |
| Video segments that explain products can be posted on bank Web sites. |
|
|
May 1, 2009 |
323 |
| Increase retention by adding value. |
Triplett, Ted |
|
May 1, 2009 |
566 |
| Help boost the economy with better small-business services. |
Motley, L. Biff |
|
May 1, 2009 |
585 |
| Chase rebrands its WaMu branches. |
Allen, Mike |
Brief article |
Apr 6, 2009 |
232 |
| Fun and friendly signs. |
|
Brief article |
Apr 1, 2009 |
58 |
| Who celebrates average service? |
|
Brief article |
Apr 1, 2009 |
155 |
| Truly convenient online banking. |
|
Brief article |
Apr 1, 2009 |
83 |
| Courting profitable customers. |
|
Brief article |
Apr 1, 2009 |
130 |
| Customer retention following an acquisition. |
|
Brief article |
Apr 1, 2009 |
91 |
| Creating an online video: making an ad and posting it on the Web is a low-cost alternative to using commercial television. It is also surprisingly easy and simple to produce. |
Henderson, Jennifer |
|
Apr 1, 2009 |
2552 |
| Marketing conference: your bank's innovative product could win you a free registration. |
|
Brief article |
Apr 1, 2009 |
309 |
| Advertising in the YouTube age. |
Pry, Carl G. |
|
Apr 1, 2009 |
594 |
| U.S. Bancorp helps international travel rewards program take off. |
|
Brief article |
Mar 23, 2009 |
157 |
| Television ads? No, these bank videos are intended for YouTube. |
|
Brief article |
Jan 1, 2009 |
94 |
| Print campaign: 'Beware of Mortgage Predators". |
|
Brief article |
Jan 1, 2009 |
90 |
| A drink of ice tea. |
|
Brief article |
Jan 1, 2009 |
114 |
| Lampooning lumbering dinosaur banks. |
|
Brief article |
Jan 1, 2009 |
82 |
| Enhancing the potential of a bank's community foundation. |
|
Brief article |
Jan 1, 2009 |
152 |
| A holiday toy drive. |
|
Brief article |
Jan 1, 2009 |
289 |
| Celebrating a century. |
|
Brief article |
Jan 1, 2009 |
141 |
| A big fish in a little pond. |
|
Brief article |
Jan 1, 2009 |
105 |
| Alabama customer retention campaign. |
|
Brief article |
Jan 1, 2009 |
195 |
| Small-business reality check. |
|
Brief article |
Jan 1, 2009 |
138 |
| Top 10 smashing success strategies for 2009: customers are nervous and don't know who to trust with their money. Here are some action steps that marketers can take to help stabilize the outlook for bank business in the year ahead. |
Sullivan, Mary Beth; Maas, Nancy A. |
|
Jan 1, 2009 |
1835 |
| The challenges: competition and core deposits: although a community bank with roots in a once rural suburb of Washington, D.C., Sandy Spring Bank today has to provide sophisticated products and services to please its affluent and educated customers, says marketer Jim Burrows Jr. |
Albro, Walt |
Interview |
Jan 1, 2009 |
2052 |
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