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Articles
1-92 out of 92 article(s)
| Title |
Author |
Type |
Date |
Words |
| Gatorade discontinues Tiger Woods drink. |
|
Brief article |
Dec 9, 2009 |
145 |
| Tiger will not lose sponsors - Harrow. |
|
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Dec 9, 2009 |
181 |
| Coca-Cola Introduces New Visual Identity for Global Juice Portfolio. |
|
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Nov 17, 2009 |
823 |
| Australian media watchdog warns Coke over a spam marketing campaign. |
|
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Nov 10, 2009 |
303 |
| Coca-Cola to be Presenting Sponsor of "The 2009 Hollywood Christmas Parade/Live Positively Presented by Coca-Cola". |
|
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Nov 6, 2009 |
836 |
| Branding Africa's products. |
Versi, Anver |
|
Nov 1, 2009 |
1168 |
| Dassault Systemes Sponsors Richard Petty Motorsports No. 44 Car in NASCAR's Pepsi 500. |
|
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Oct 8, 2009 |
420 |
| Don't sell commodities, sell brands. |
Carey, Sean |
Interview |
Oct 1, 2009 |
1833 |
| Product placement a big part of media. |
|
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Sep 29, 2009 |
334 |
| Inc. Magazine Unveils Exclusive List of America's Fastest-Growing Private Companies--the Inc. 5000. |
|
Company overview |
Sep 21, 2009 |
1398 |
| Private Label Growth to Continue After Economic Recovery - Cott Corporation CEO. |
|
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Sep 18, 2009 |
378 |
| Refashioning the familiar: Candace S. Matthews updates the Amway brand and sales force while fine-tuning its global message. |
Alleyne, Sonia |
Cover story |
Sep 1, 2009 |
2697 |
| Inc. Magazine Unveils Exclusive List of America's Fastest-Growing Private Companies--the Inc. 5000 & The PSP Group Is Ranked For The 3rd Consecutive Year! |
|
Company overview |
Aug 17, 2009 |
1251 |
| Pak cricketers 'forget' to wear sponsor's logo due to PCB's blunder. |
|
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Aug 6, 2009 |
328 |
| EA and Dr Pepper to Create Unrivaled Gaming Experience with Exclusive Premium Downloadable Content. |
|
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Jun 25, 2009 |
613 |
| PepsiCo's Frito-Lay Launches New Snack Range in India as Part of Portfolio Transformation Strategy. |
|
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Jun 5, 2009 |
250 |
| Voltz distribution secures UK licence. |
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Brief article |
Jun 1, 2009 |
271 |
| Mirinda new look hits the markets across GCC and Saudi Arabia. |
|
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May 26, 2009 |
244 |
| Coca-Cola Extends Its Market Leadership in The Sri Lankan Juice Drink Market, Launches "Minute Maid Mango. |
|
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Apr 24, 2009 |
599 |
| Thou Shalt Love Thy Customer. |
|
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Apr 18, 2009 |
477 |
| Coca Cola launches campaign featuring Aamir Khan. |
|
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Apr 9, 2009 |
291 |
| Vimto proud sponsor of The Dubai Bride Show. |
|
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Apr 6, 2009 |
238 |
| United States: Waste Management, Tropicana Launch National Recycling Initiative Along With Carton Council. |
|
|
Apr 4, 2009 |
463 |
| Peppods. |
Peterson, Eric |
Brief article |
Apr 1, 2009 |
177 |
| Destapa La Felicidad and Enjoy Life with Coca-Cola. |
|
|
Mar 26, 2009 |
965 |
| United States: TVS partners Coca Cola for marketing initiative. |
|
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Mar 19, 2009 |
133 |
| Quaker Oats Announces Re-Positioning of Business to Focus on Power of the Whole-Grain Oat. |
|
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Mar 9, 2009 |
827 |
| United States: Dahon Launches IBM/SAP Project. |
|
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Mar 5, 2009 |
166 |
| March launch for 'Happy Happens' marketing campaign. |
Lewis, Connie |
|
Feb 9, 2009 |
295 |
| Pepsi has new logo, but at what cost? |
|
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Feb 1, 2009 |
49 |
| Church's Chicken[R] Uses "Advergaming" and Text Messaging to Connect with a Cross Section of Urban Young-Adults. |
|
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Jan 26, 2009 |
845 |
| 'Open Happiness' and Enjoy Life's Simple Pleasures with Coca-Cola. |
|
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Jan 21, 2009 |
883 |
| Coca-Cola, URRC Open World's Largest Plastic Bottle-to-Bottle Recycling Plant. |
|
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Jan 14, 2009 |
961 |
| A Databook on the Soft Drinks Market in Poland, with Forecasts to 2011, a Category Analysis and Leading Company Profiles. |
|
Company overview |
Nov 14, 2008 |
257 |
| Coca-Cola Zeros in on James Bond. |
|
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Sep 10, 2008 |
986 |
| Methodologie Celebrates 20 Years of Redefining the Role of Design. |
|
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Aug 7, 2008 |
589 |
| Havana Beverages Launches Bag-in-the-Box Packaging. |
|
Company overview |
Jul 8, 2008 |
334 |
| POP!: soda comes of age, and beverage profits benefit from boutique bottlings, trendy flavors, a healthful edge and masterful merchandising. |
Riell, Howard |
|
Jul 1, 2008 |
1240 |
| Monster Headache For Drinks Company In Establishing Sufficient Reputation - Hansen Beverage Company Fails In Federal Court To Establish Claims Of Misleading Conduct And Passing Off Against Bickfords. |
|
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Jun 23, 2008 |
1795 |
| Barr soft drinks launches Barr's Originals. |
|
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Jun 1, 2008 |
206 |
| Kick start. |
Nusbaum, David |
Brief article |
Mar 10, 2008 |
172 |
| International Fight League Partners with Throwdown Industries to Become 'The Official Energy Drink, Fight Gloves and Ring' of the IFL. |
|
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Mar 5, 2008 |
898 |
| Gatorade starts the year off on a high note: with three new launches in 2008, the brains behind America's most popular sports beverage will be quite busy. |
Cosgrove, Joanna |
|
Mar 1, 2008 |
751 |
| Coke Zero Becomes Title Sponsor of July Nascar Sprint Cup Series Race at Daytona International Speedway. |
|
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Feb 8, 2008 |
836 |
| Corporate Bloggers Launch the "Blog Council" Organization. |
|
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Dec 6, 2007 |
348 |
| Are brands dead? What the private label revolution means for consumers, innovation and the future of retail. |
Kumar, Nirmalya; Steenkamp, Jan-Benedict E.M. |
Company overview |
Jul 1, 2007 |
1872 |
| Vanilla Coke is Back! |
|
|
May 25, 2007 |
515 |
| Jones Soda Launches Traditional 12 Ounce Bottled Soda Sweetened with Pure Cane Sugar. |
|
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Apr 2, 2007 |
595 |
| Jones Soda Co. to Launch Only Nationally Branded 12 Ounce Canned Soda Sweetened with Pure Cane Sugar. |
|
|
Nov 28, 2006 |
610 |
| Asian label markets: the fastest growing market for labels commands the attention of the rest of the packaging world. |
Genuario, Leah |
Company overview |
Oct 1, 2006 |
2438 |
| Big brands are ready to star in TV programmes. |
|
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Sep 25, 2006 |
551 |
| Value creation: creating value for customers will inevitably translate to value at the bottom line. |
Kitzmiller, Greg |
|
Sep 1, 2006 |
1148 |
| NeoMedia Expands Relationship with MTV. |
|
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Jun 19, 2006 |
835 |
| Norway's Lerum to launch a new range of dilutable fruit drinks with SPLENDA[R] Sucralose. |
|
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Jun 1, 2006 |
116 |
| Energy drink craze gives five fold boost to shares of Hansen. |
Crowe, Deborah |
|
May 22, 2006 |
1103 |
| PepsiCo Inc. reached a settlement in a lawsuit filed against it by the maker of Vitaminwater, which alleged that the soft drink heavyweight imitated the recipe and look of Glaceau's popular brand of vitamin-enhanced water. |
|
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May 15, 2006 |
125 |
| 7UP(R) Gets a Natural Makeover; The Original Lemon-Lime Soft Drink Returns to its UNCOLA(R) Roots with 100 Percent Natural Ingredients. |
|
|
Apr 20, 2006 |
663 |
| Ebb & flow: Grocery Headquarters' Annual State of the Industry Report reveals that many of the largest supermarket categories had a difficult year. But others are picking up the slack. |
|
|
Apr 1, 2006 |
16579 |
| Info beyond the label. |
Doyle, Mona |
Brief article |
Apr 1, 2006 |
233 |
| Commercial marketing in schools affects eating habits. |
|
|
Mar 22, 2006 |
176 |
| Energising the UAE: the consumption of alcohol is haram, forbidden, for Muslims. In the United Arab Emirates high energy drinks have soared in popularity to become a fashionable part of the Emirates' culture. |
Goldie, Luan |
|
Dec 1, 2005 |
930 |
| Welch's builds on grape category ownership with range re-design. |
|
Brief Article |
Feb 1, 2005 |
137 |
| Coke's SodaPhone. |
|
Brief Article |
Jul 1, 2004 |
97 |
| Short stop. |
Wang, Katherine |
Brief Article |
Aug 18, 2003 |
166 |
| Coca-Cola Co. said last week that Burger King had agreed to continue selling Frozen Coke drinks in the United States as part of a deal to end a dispute triggered by the soft drink maker's admission that it had deceived the fast food chain in a marketing program. |
|
|
Aug 11, 2003 |
97 |
| Coca-Cola FEMSA. (Around the Country). |
Tun, Sokphal |
Brief Article |
Jun 1, 2003 |
97 |
| Mystery men. (L.A. Stories). |
Satzman, Darrell |
Brief Article |
May 26, 2003 |
155 |
| Unreal thing. (Artifact). |
Freund, Charles Paul |
Brief Article |
Mar 1, 2003 |
202 |
| Signs of the times: pocketbooks, not propriety, matter. (Commentary). |
Albom, Mitch |
Editorial |
Feb 17, 2003 |
426 |
| Whose brand is best?. (On Marketing). |
Karrh, Jim |
|
Feb 10, 2003 |
732 |
| Upside-down 7up. (Products & Packs). |
|
Brief Article |
Nov 1, 2002 |
63 |
| Bacardi to launch new diet RTD in UK. |
|
Brief Article |
Jul 22, 2002 |
65 |
| The new online wealth creation cycle. (News). |
Reid, Andrew |
Brief Article |
Jul 17, 2002 |
593 |
| Wal-Mart Stores Inc. and Pepsi announced last week that they will co-sponsor a one-hour concert by pop queen Britney Spears. (Business Briefs). |
|
Brief Article |
Jul 15, 2002 |
44 |
| Developing a brand: want to generate loyalty online and off? Create a killer brand. (Web Marketing). |
Rohan, Rebecca |
|
May 1, 2002 |
1224 |
| Grupo Coca-Cola. (Company News). |
Posthumous, Jennifer |
Brief Article |
Apr 1, 2002 |
72 |
| Twisted Britney. (L.A. Stories). |
|
Brief Article |
Mar 25, 2002 |
145 |
| Pepsi: Heavy advertising investment and a new administration may give the refresco underdog another upswing. |
Donnely, Robert |
|
Mar 1, 2002 |
1505 |
| Posts from Potter fans. |
|
|
Jan 1, 2002 |
280 |
| LIQUID CANDY. |
Jacobson, Michael |
Brief Article |
Nov 1, 1998 |
614 |
| Everfresh Captures Refreshment. |
|
|
Aug 28, 1998 |
272 |
| Clearly Canadian making big splash with new packaging and flavours -- major re-launch of beverage industry innovator. |
|
|
Apr 3, 1997 |
637 |
| Shaq's soft drink sponsorship demonstrates clout of athletes. |
Deady, Tim |
|
Sep 9, 1996 |
690 |
| Coca-Cola unveiling commemorative bottle for Miami Centennial at Monday, June 10 news conference. |
|
|
Jun 10, 1996 |
215 |
| Caffeine Free Diet Coke Tees Off As The Official Soft Drink Of The PGA Tour With Ultimate Golf Vacation Sweepstakes; National promotion celebrates brand's strategic alliance with golf. |
|
|
Mar 28, 1996 |
449 |
| COTT-SUPPLIED SOFT DRINK NOW AVAILABLE IN ISRAEL. |
|
|
Mar 27, 1995 |
68 |
| VIRGIN COLA ARRIVES IN IRELAND. |
|
|
Mar 14, 1995 |
129 |
| COTT ENTERS PORTUGAL. |
|
|
Feb 24, 1995 |
102 |
| Department 56 to introduce product group licensed by The Coca-Cola Co.; Coca-Cola now being served in The Original Snow Village. |
|
|
Jan 6, 1995 |
268 |
| Fountain Fresh beverage centers capture major market share in Utah stores. |
|
|
Dec 12, 1994 |
273 |
| Gulped and gone. |
|
Brief Article |
Nov 11, 1991 |
104 |
| Manhattan Special: something old that's definitely new. |
Strurdivant, Shea |
column |
Mar 1, 1991 |
820 |
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