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Articles
1-100 out of 100 article(s)
| Title |
Author |
Type |
Date |
Words |
| Pfizer fined record $2.3 billion for criminal behavior; no one jailed: "just the cost of doing business.". |
|
|
Nov 1, 2009 |
414 |
| United States: Global Test Supply LLC Launches GlobalScientificSupply.com. |
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Oct 15, 2009 |
225 |
| Pharmaceutical patents: incentives for research and development or marketing? |
Brekke, Kurt R.; Straume, Odd Rune |
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Oct 1, 2009 |
13191 |
| What's up, doc? Risk management issues in promotional practices to physicians. |
Quinley, Kevin |
|
Oct 1, 2009 |
1368 |
| China : GSK and UPCH to launch Lucozade across China. |
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Sep 29, 2009 |
323 |
| India : J&J unveils 'Neutrogena' in Indian markets; Prachi Desai is brand ambassador. |
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Sep 4, 2009 |
151 |
| Waypharm USA, LLC Launches Pharmaceutical and Functional Food Company. |
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Aug 13, 2009 |
382 |
| Taiwan can readily tap global generic medicine market: ITRI. |
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Aug 6, 2009 |
314 |
| Lancet publisher operated fake journal division: Elsevier caught publishing fake "medical journals". |
Gerson, Charlotte |
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Jul 1, 2009 |
372 |
| Integration to minimize patient risk: why Pharma must integrate R&D, manufacturing and marketing efforts to minimize patient risk. |
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Jul 1, 2009 |
860 |
| Pharmaceutical companies are using the popular website www.RealAge.com to target you for marketing. |
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Jul 1, 2009 |
92 |
| Vermont Pharmaceutical Gift Ban & Disclosure Act Statutory Summary & Analysis. |
Zick, Colin |
|
Jun 29, 2009 |
1900 |
| Reportlinker Adds Forecast Insight: Fibromyalgia - Regulatory Caution Threatens EU Market Expansion. |
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Jun 11, 2009 |
1544 |
| MarketPublishers Launches New Partner Program. |
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May 13, 2009 |
162 |
| SDI Reports: Promotional Expenditures Flatten as the Number of Branded Blockbuster Drugs Decreases. |
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May 11, 2009 |
467 |
| Sandoz launches generic version of CellCept. |
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May 1, 2009 |
90 |
| United States: Pharmatech Oncology Launches New Data Management Business Unit. |
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Apr 25, 2009 |
253 |
| Dabur to launch 2 new variants of Real juices soon. |
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Apr 23, 2009 |
283 |
| United Kingdom: GxP Consulting Rebrands with Launch of New Identity and Website. |
|
Website overview |
Mar 6, 2009 |
551 |
| Lisa Bance Promoted to Managing Director of Discovery Chicago. |
|
Company overview |
Mar 4, 2009 |
483 |
| Marketing: research and outcomes abound: what's marketing research got to do with outcomes research? More than you think. Opportunities abound in collaboration as Michael Kelly, President, and Susan Bolge, PhD, Senior Director of Outcomes Research, Consumer Health Sciences, explain. |
Kelly, Michael; Bolge, Susan |
Report |
Mar 1, 2009 |
1708 |
| The cause of 36,000 deaths annually: "the unholy alliance" between psychiatrists and drug companies. |
Mercola, Joseph; Gerson, Charlotte |
|
Mar 1, 2009 |
584 |
| New pharmaceutical price regulation scheme in the U.K. to address innovation and value. |
Critchley, Wayne |
|
Feb 16, 2009 |
582 |
| Pharmacapsules @ Gowlings - January 19, 2009. |
Wilkie, Jennifer; Saunders, Chantal |
|
Feb 16, 2009 |
1448 |
| Marketing pharmaceutical products in the twenty-first century: an analysis of the continued viability of traditional principles of law in the age of direct-to-consumer advertising. |
Schwartz, Victor E.; Silverman, Cary; Hulka, Michael J.; Appel, Christopher E. |
|
Jan 1, 2009 |
22491 |
| Drug Fair Introduces Prescription Savings Club Offering 90-day Supply of Generics for $9.99. |
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Dec 19, 2008 |
407 |
| Lannett Announces Launch of Two Products. |
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Dec 15, 2008 |
503 |
| CyDex Pharmaceuticals Launches New Corporate Logo and Website. |
|
Website overview |
Nov 25, 2008 |
345 |
| Massachusetts enacts new law, Chapter 111N "pharmaceutical and medical device conduct". |
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Nov 6, 2008 |
1719 |
| Code of practice: the main changes: Tim Worden, an IP lawyer at European law firm, Taylor Wessing, reviews the revised ABPI code of practice. |
Worden, Tim |
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Nov 1, 2008 |
824 |
| Publicity stunts wake up SnoreStop brand sales. |
Madler, Mark R. |
|
Oct 27, 2008 |
803 |
| Eidetics Launches Groundbreaking Data Visualization Service to Enable Pharma to Make Better Drug Development Decisions. |
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Oct 23, 2008 |
781 |
| Federal Preemption Of Failure To Warn Claims Against Generic Drug Companies. |
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Oct 8, 2008 |
1200 |
| Founder Quang X. Pham Returns to Lathian to Transform Pharmaceutical ePromotion. |
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Oct 6, 2008 |
702 |
| Marketing drugs: debating the real cost: concern about close ties between doctors and pharmaceutical firms are prompting new financial disclosure laws and education efforts. |
Brand, Rachel |
|
Sep 1, 2008 |
2746 |
| Discounts dropped: Amgen Inc. |
|
Brief article |
Sep 1, 2008 |
85 |
| Health Law Alert: PhRMA Issues New Marketing Code Effective January 2009. |
Levin, Mintz |
|
Jul 25, 2008 |
446 |
| APP Pharmaceuticals Launches Enhanced Labeling for Heparin Sodium Injection, USP. |
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Jun 2, 2008 |
949 |
| New Energy Shot Offers Sexy, Fun and Flavorful Alternative for Retailers. |
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May 15, 2008 |
610 |
| Educator Or Promoter - Are You At Risk Of An Identity Crisis? |
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May 15, 2008 |
1484 |
| Marketing blues: Hilda Hoy and Anja Lamprecht, Manna Communications, Germany, review ideas concerning marketing strategy, and how emotion is passe. |
Hoy, Hilda; Lamprecht, Anja |
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May 1, 2008 |
1300 |
| AnGes MG, Inc. Launches Naglazyme in Japan. |
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Apr 15, 2008 |
450 |
| Interactive marketing tools. |
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Apr 1, 2008 |
84 |
| Vestcom International, Inc. Launches Turnkey In-Store Nutritional Program. |
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Apr 1, 2008 |
389 |
| APP Pharmaceuticals Launches Cefepime Hydrochloride for Injection. |
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Mar 25, 2008 |
427 |
| Amerinet Launches Generic Sourcing Program to Reduce Pharmacy Spend. |
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Mar 10, 2008 |
379 |
| Big Pharma's push to drug children: the last marketing frontier. |
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Mar 1, 2008 |
473 |
| Engaging the search: businesses are looking for solutions online. Are they finding you? Kelly Howard, Executive Vice President, ABI, reviews the options to increase a company's profile online. |
Howard, Kelly |
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Mar 1, 2008 |
1661 |
| Eisai Launches New CHOCOLA BB Product Lines CHOCOLA(R) BB Lucent C and CHOCOLA(R) BB Lucent Cream for Blemishes and Brown Spots on Skin. |
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Feb 28, 2008 |
464 |
| Foster Corporation Launches New Web Site Promoting Advanced Polymer Technologies. |
|
Website overview |
Feb 26, 2008 |
198 |
| RTM&J(R) Launches M-PLANS and IDEA-SELL. |
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Feb 22, 2008 |
388 |
| Drug marketing aids medical decisions. |
|
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Feb 1, 2008 |
414 |
| Pharma developments. |
Young, Donna |
|
Feb 1, 2008 |
1446 |
| Inhalable insulin market looking brighter for MannKind: departures of Novo Nordisk, Pfizer reduce competition. |
Crowe, Deborah |
Brief article |
Jan 21, 2008 |
270 |
| APP Pharmaceuticals Launches Granisetron Hydrochloride Injection, USP. |
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Jan 17, 2008 |
467 |
| FDA expects to toughen coated-stent guidelines. |
|
Brief article |
Dec 17, 2007 |
268 |
| Pfizer Inc. has committed $100,000 to The San Diego Foundation's After-the-Fires Fund and $25,000 to the local chapter of the American Red Cross. |
Glazer, Joyce |
Brief article |
Nov 12, 2007 |
57 |
| Biovail Launches Ralivia(TM) to Canadian Physicians. |
|
|
Nov 1, 2007 |
1046 |
| A.T.S. Pharmaceuticals, a Division of Auriga Laboratories, Launches Coraz(TM) Lotion for the Treatment of Seborrheic Dermatitis. |
|
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Nov 1, 2007 |
719 |
| Migraines, menopause, and marketing. |
Fugh-Berman, Adriane |
|
Nov 1, 2007 |
841 |
| NUTRITION 21 REPORTS 4TH QTR NET LOSS OF $8.2 MILLION. |
|
Financial report |
Nov 1, 2007 |
880 |
| A.T.S. Pharmaceuticals, A Division of Auriga Laboratories, Launches Zytopic(TM) Cream for the Treatment of Atopic Dermatitis. |
|
|
Oct 31, 2007 |
865 |
| Valeant Pharmaceuticals Launches Bedoyecta(TM) in the United States. |
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Sep 13, 2007 |
321 |
| Launch Strategies - Analyzing Market Trends and Regulatory. |
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Sep 4, 2007 |
360 |
| New EU approach to medicines for children. |
Wright, Elisabethann; Clements, Susan |
|
Sep 1, 2007 |
1591 |
| Limiting access to physicians' prescriber data. |
Lax, Jonathan |
|
Aug 31, 2007 |
749 |
| Abraxis BioScience Launches Doxorubicin Hydrochloride Injection, USP. |
|
|
Aug 8, 2007 |
320 |
| Victory doubles sales force. |
Weeks, Katie |
Brief article |
Jul 23, 2007 |
90 |
| Praxis Launches International Patient Recruitment Campaign for Neurogenic Overactive Bladder Study. |
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Jul 19, 2007 |
263 |
| G-spot. |
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Brief article |
Jul 1, 2007 |
214 |
| Cytogen to Raise $10.1 Million through Private Placement of Common Stock and Warrants. |
|
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Jun 29, 2007 |
807 |
| Over-the-counter sales of medical records. |
Fugh-Berman, Adriane |
|
May 1, 2007 |
883 |
| Controversial HPV vaccine. |
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Brief article |
Apr 1, 2007 |
79 |
| Boots to launch pharmacy rebrand. |
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Mar 29, 2007 |
166 |
| New ADHD treatment. |
|
Brief article |
Mar 1, 2007 |
81 |
| Eli Lilly and Company launches a business group focused on companion animal health. |
|
|
Mar 1, 2007 |
66 |
| Product advanced to market by BioHealing Inc. |
Killion, Andy |
Brief article |
Feb 26, 2007 |
80 |
| Ethics in pharmaceutical marketing. |
|
Brief article |
Feb 1, 2007 |
124 |
| How drug companies use bully tactics to get your business. |
|
|
Feb 1, 2007 |
1086 |
| FDA approves silicone gel-filled breast implants. |
|
Brief article |
Jan 1, 2007 |
209 |
| Marketing strategies for clinical trial recruitment and patient retention: behind every new medicine are the volunteers who take part in clinical research studies; however, the number of people who participate in clinical trials is quite small. This article details how product managers can help to build clinical trial awareness. |
Avitabile, David |
|
Dec 1, 2006 |
1971 |
| Pharmaceutical representatives can deliver the brand promise: the sales representative plays a critical role in the marketing and branding processes. To do this, pharmaceutical reps in the field must constantly be in tune with the purpose of the companies they represent. |
Barlow, Janelle; Wardlaw, Jim |
|
Nov 1, 2006 |
2023 |
| Easy doesn't count: direct-to-consumer advertising remains a controversial medium in the world of pharmaceutical marketing. This column examines how the industry can use DTC advertising to its advantage. |
Meadows, Joe |
Column |
Nov 1, 2006 |
672 |
| Seven keys to turning market research into a competitive advantage. |
Kay, Jonathan |
|
Nov 1, 2006 |
2163 |
| Daio targets Chinese Fem Hy Market, despite competition. |
|
Industry overview |
Nov 1, 2006 |
99 |
| Weekly profile. |
|
Brief article |
Oct 23, 2006 |
197 |
| Alacer Corp., Maker of Emergen-C, Establishes New Division, Promotes Bruce Sweyd to Lead Unit. |
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Oct 20, 2006 |
440 |
| Kreatech Biotechnology BV is marketing QIAGEN NV's REPLI-g Whole Genome Amplification Kits in combination with its Universal Linkage System. |
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Oct 15, 2006 |
28 |
| Mirtoselect new logo campaign. |
|
Brief article |
Oct 1, 2006 |
129 |
| Maximizing the promise of education for better patient outcomes: strict regulatory guidelines have made it difficult for pharmaceutical companies to conduct continuing medical education programs. However, these programs provide value to physicians and can ultimately improve patient care. |
Derricote, Rob |
|
Oct 1, 2006 |
950 |
| Leveraging a brand's medical moment of truth. |
Davis, Steve |
|
Oct 1, 2006 |
598 |
| Divide and conquer: novel patient-segmentation approach leads to new opportunities: anonymized patient-level data can be used to segment patients according to clinical factors, therapy usage, and demographics, allowing pharmaceutical companies to reach the right physicians and patients with the right messages. |
Carroll, Jim; Tirrell, Taryn |
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Oct 1, 2006 |
1149 |
| Agency of record. |
|
Brief article |
Oct 1, 2006 |
34 |
| Who really "Moves the Needle?" How to focus resources on the most important payer accounts. |
Lanzone, Tony |
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Oct 1, 2006 |
1745 |
| The 2006 Product Management Today Team Awards. |
|
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Oct 1, 2006 |
4926 |
| Choosing the right messages to maximize brand potential: a brand message is key in shaping a product's place in the market and determining its ability to reach its full sales potential. However, for these messages to pave the way to success, brand teams must perform thorough market research to fully understand and utilize the effectiveness of the messages on hand. |
McKinnon, Ian |
|
Oct 1, 2006 |
944 |
| Medication risks to consumers. |
Roberts, H.J. |
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Mar 22, 2006 |
710 |
| Medical students are susceptible to marketing tactics by pharmaceutical companies, according to a survey of 826 medical students in 2003. |
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Brief article |
Nov 1, 2005 |
112 |
| Waiting room activism. |
Fugh-Berman, Adriane |
|
Nov 1, 2005 |
947 |
| G-spot sore spot. |
|
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Jul 1, 2005 |
483 |
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